We\u2019ve arrived to the most exciting part of our discussion \u2013 how to improve your conversion rate, that is, how to transition your subscribers into paying customers. It\u2019s time to watch your efforts translate to hard-earned profits.Here are eight tips for increasing your conversion rate:1. Maintain Multiple ListsDepending on what mailing list or autoresponder service you use, you may be able to maintain multiple mailing lists. Utilizing different lists allows you to target subscribers with specific emails that are likely of greatest interest to them. You can build these different lists either by asking individuals directly to sign up for specific lists, or by segmenting your existing list depending on each individual\u2019s prior activity on your site. Personalizing delivery in this way increases the relevancy of your content to each individual, and can help transition your subscribers into customers.2. Keep Your Emails BriefThe solicitation emails you send out should be brief and include only concise and necessary information. Cut any filler and try to avoid anecdotal accounts. If your solicitation requires more background or explanation, summarize the key details in the email and provide a link back to your website for supplemental information. Alternatively, you may consider breaking up the solicitation into a series of shorter emails.3. Be CreativeUse the marketing principles you know will be effective, but don\u2019t be afraid to try new things. If you simply recycle the same old email texts, and the same formatting and style, your readers might conclude you\u2019re not offering anything new. Stay current by doing your research, being creative, and trying new approaches.4. Timing is EverythingStudies show that Tuesdays and Thursdays, around midday, are the best times to send emails. Of course, if every other marketer sends their emails at this time, your email may get overlooked. Plus, all mailing lists are different, so test a few times to discover what suits your situation. Start with Tuesdays and Thursdays around noon, but try other times as well. Test the effectiveness of different delivery times, and study your conversion statistics.5. Use AnalyticsSpeaking of statistics, you need to gather data before you can analyze it. Make sure you\u2019re using a dependable analytics service or software to monitor every aspect of your email marketing campaigns, and and revise this information periodically to make calculated and thoughtful adjustments.We mentioned Google Analytics (http:\/\/google.com\/analytics) earlier and it’s one of the best tools available \u2013 plus, it’s free.6. Focus on QualityMany marketers have found that conversion rates are related to content quality level. Consider sending fewer offers or solicitations, but ensure they are of the highest possible quality. You won\u2019t know what works best until you test it out, so above all, focus on generating the best content and most attractive offers for your subscribers.7. Make No MistakesWith respect to quality, it\u2019s absolutely critical that there are no spelling or grammatical errors in your email solicitations. If you aren\u2019t able to maintain a professional calibre in your communications, you will certainly hurt your hard-earned status as an expert in your niche.8. Know Who You Are and Be YourselfFinally, as you consider the tips on this list, make sure that your personality, or your business\u2019 image, comes through. Successful marketers create a strong identity for themselves, which they use as a \u201cbrand\u201d to establish themselves within their industry. Let your brand come through in all of your marketing activities. This goes beyond designing a unique logo or clever tagline \u2013 it extends to language used in your communications; stylistic elements of your webpage and informational products; as well as the quality of customer service your business provides. Every aspect of your enterprise should reflect the values and goals you\u2019ve chosen to align yourself with. A carefully crafted brand displays integrity and confidence, enabling you to build long term relationships with existing and prospective customers.Over time, through trial and error, you\u2019ll come to discover what works best for your mailing list. But remember \u2013 even once you find that perfect formula \u2013 trust your ingenuity. Stay curious and remain relevant by considering different approaches and experimenting with new methods.