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The comprehensive guide to planning out and optimizing your marketing funnels

Keith Perhac
Founder @ SegMetrics

Weak marketing funnels can drag down a business. 

So of course, there are countless articles about elements such as improving open rates.

But we have found very few reliable guides that give a complete overview, that go from considering the reader’s stage of mind to putting the pieces together in the best possible way.

That’s why we wrote one ourselves.

It is a 110 page guide on building automated funnels, based on our experience working on hundreds of campaigns with everyone from Fortune 500s to SMEs to famous entrepreneurs. These are evergreen funnels designed to run continuously, without the need for slogging through one-off product launches.

In it you will learn:

  • Why automated funnels can be the cornerstone of your business (can you say “goodbye, launch model”?!)
  • How small improvements to your funnel can lead to a huge boost in earnings
  • Moving from vanity metrics to actionable data, numbers that enable great decisions
  • The “classic” 6-step marketing funnel and how to apply it to your business
  • How the “Hero’s Journey” is used as an essential format for email sequences

This isn’t some “lite” or watered down guide. It is the distillation of a decade’s knowledge from working in the trenches.

Even better, it’s under $10.

We want this knowledge to be easily affordable, not as a three-figure video course. That’s why it’s available as either a paperback or kindle book on Amazon.

The 90-Minute Guide to Building Marketing Funnels That Convert – Paperback edition

The 90-Minute Guide to Building Marketing Funnels That Convert – Kindle edition

If you’ve ever hit a hurdle with your funnel then go give it a read.


Keith Perhac

Founder @ SegMetrics

Keith is the Founder of SegMetrics, and has spent the last decade working on optimizing marketing funnels and nurture campaigns.

SegMetrics was born out of a frustration with how impossibly hard it is to pull trustworthy, complete and actionable data out of his client's marketing tools.


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