Email Marketing Success – Work at It and Learn from It

Keith Perhac
Founder @ SegMetrics

If one thing’s become clear, it’s that email marketing takes work, but it’s very much worth the effort. Your email list is an invaluable asset to your business that allows you to interact with your target market, promote your business, and cultivate a loyal relationship with your customers. Your list is also a protected asset that you own in its entirety. Unlike a Facebook or Twitter following – which can be revoked at a moment’s notice – an email list is 100% yours.

If you’re new to email marketing, hopefully you’ve gained the knowledge needed to take the plunge! From the technology to the techniques, we’ve discussed all the nuts and bolts. Everyone’s business is different, so you may have some hesitations about getting started – but, the best way to learn, is to do. You’ll likely hit a few bumps in the road, but these serve as tremendous learning experiences that will help you expand and improve your skillset along the way.

In summary, here are some key points that will help get you started:

  • Choose the right autoresponder service. While there are many choices and it might be difficult to decide which is right for you, you can make adjustments as needed. Sometimes moving a list is tricky, but it can be done.
  • Set up your offer in a calculated manner. Be aware of the value you’ll bring your potential subscribers and shape your offers accordingly. Implement at least one opt-in page to drive your list building efforts.
  • Get to know your audience. Use the tips for engaging your subscribers, and utilize this rapport to understand their needs, and then deliver the solution. Listen to your subscribers, research the competition, employ analytics, and trust your ingenuity to develop a strong, innovative, and diverse product offering.
  • Track your results and tweak accordingly. The larger your list grows and the more emails you send your readership, the more data you will have to evaluate. Improve performance by retaining what works and eliminating what doesn’t.

Take it one step at a time, but keep pressing forward. Email is an indispensable tool for business development, and now you’re set for online marketing success. Thanks for your time, and all the best to you and your business!


Keith Perhac

Founder @ SegMetrics

Keith is the Founder of SegMetrics, and has spent the last decade working on optimizing marketing funnels and nurture campaigns.

SegMetrics was born out of a frustration with how impossibly hard it is to pull trustworthy, complete and actionable data out of his client's marketing tools.

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