If one thing\u2019s become clear, it\u2019s that email marketing takes work, but it\u2019s very much worth the effort. Your email list is an invaluable asset to your business that allows you to interact with your target market, promote your business, and cultivate a loyal relationship with your customers. Your list is also a protected asset that you own in its entirety. Unlike a Facebook or Twitter following \u2013 which can be revoked at a moment\u2019s notice \u2013 an email list is 100% yours.If you\u2019re new to email marketing, hopefully you\u2019ve gained the knowledge needed to take the plunge! From the technology to the techniques, we\u2019ve discussed all the nuts and bolts. Everyone\u2019s business is different, so you may have some hesitations about getting started \u2013 but, the best way to learn, is to do. You\u2019ll likely hit a few bumps in the road, but these serve as tremendous learning experiences that will help you expand and improve your skillset along the way.In summary, here are some key points that will help get you started:Choose the right autoresponder service. While there are many choices and it might be difficult to decide which is right for you, you can make adjustments as needed. Sometimes moving a list is tricky, but it can be done.Set up your offer in a calculated manner. Be aware of the value you\u2019ll bring your potential subscribers and shape your offers accordingly. Implement at least one opt-in page to drive your list building efforts.Get to know your audience. Use the tips for engaging your subscribers, and utilize this rapport to understand their needs, and then deliver the solution. Listen to your subscribers, research the competition, employ analytics, and trust your ingenuity to develop a strong, innovative, and diverse product offering.Track your results and tweak accordingly. The larger your list grows and the more emails you send your readership, the more data you will have to evaluate. Improve performance by retaining what works and eliminating what doesn\u2019t.Take it one step at a time, but keep pressing forward. Email is an indispensable tool for business development, and now you\u2019re set for online marketing success. Thanks for your time, and all the best to you and your business!