Imagine that you are walking down a busy street in a big city. It\u2019s all lined with restaurants. Every restaurant is jam-packed.You see a vacant space with a \u201cFor Rent\u201d sign in the window. You think, \u201cIt would be fun to open a business here, but what kind of a business should I open?\u201d While it\u2019s very natural to think, \u201cI can\u2019t open a restaurant, there are tons of other restaurants!\u201d Chances are you are not going to be serving the same thing on the menu as the other restaurants in the area.While you may be fulfilling the ultimate same need, people are hungry, you\u2019re going to do it differently.Maybe you are opening up a vegetarian restaurant.Maybe it\u2019s a meat-eater’s restaurant.Maybe it caters to families.Regardless of what you\u2019re serving – Your food is never going to be exactly the same as somebody else\u2019s food. And because there is a lot of competition, it also means that there is a lot of people. It means that people are coming to that place and they\u2019re expecting to go out to eat.When they choose to go out to eat, they\u2019re going to have to choose something that\u2019s open. If you don\u2019t have something that\u2019s open, they can\u2019t choose your restaurant.If you look at the World of Online Education and courses, it starts to turn into the question of, \u201cWell other people are teaching a course on that. Why should I teach a course on that? They have already said everything there is to say.\u201d Maybe so – but in all honesty, probably not.I am no way advocating faking it; talking about a topic that you have no business talking about. If you have never had a job or gone to an interview or even written a resume, you have no business telling someone how to get hired.If you have never driven a car – you have no business teaching someone how to be a Nascar driver.We\u2019re going to assume that you have knowledge and subject matter expertise on whatever it is that you\u2019re teaching. There are a number of other people that are out there teaching courses on:How to use Excel orHow to plan the perfect vacation orHow to make snacks for your kids orHow to exercise in 10 minutes a day and feel better about yourselfAnd…if there are other people out there talking about, it\u2019s a sure sign that the market already exists.You\u2019re not trying to reinvent the wheel. You are simply going into a space where there\u2019s already a market.There are already customers that are paying money.There are already people that are paying attention.Based upon that – you know that you’re not inventing a new category.You can reach people that are seeking that information with your perspective.It\u2019s your unique variety on life. It\u2019s your voice.This gives people your inspiration, education or even just the desire to learn.Your voice matters. There are people out there that will like what you have to say – THEY WILL LIKE YOU!Think of it like singing. There are a multitude of people that sing songs. You will never find a singer that says, \u201cI can\u2019t sing that song. Somebody else has sang it before.\u201d If that were the case, life would be extremely boring.You can also see this in:BookstoresColleges – there\u2019s more than ONE college you can go to!VendorsCarsAirplanesToysVariety is something, we as humans, thrive on. Having a choice is important.Why does your perspective and opinion matter?It\u2019s all of the life experiences that have happened to you, from the time you were born until now, that make you who you are and frame your interpretation, perspective and everything that you\u2019ve learned.That\u2019s what you\u2019re going to be bringing to the students that you are teaching.It may be the way that you say something that matters. It may be the way you tell a story that matters. It may be the tone of your voice or approach to inventing things or how you outline something.Not everybody is exactly the same.Not everybody is going to want to learn from the same style of instructions.Competition is a good thing. It\u2019s not a bad thing. It\u2019s okay for things to be different.If you have ever gone to a buffet at a casino in Las Vegas, there are a bazillion choices. Yet somehow, most of them managed to be eaten. It\u2019s not like one excludes the other.It\u2019s an AND – it\u2019s not an OR.The challenge is to change your thinking from an OR into an AND – meaning – think, \u201cSomebody else does this AND I can do it too\u201d, instead of, \u201cSomebody else does this so there\u2019s no way I can do it because they\u2019re already doing it.\u201dNobody said only one person can teach, \u2018The Eight Secrets to Keeping Your Kids\u2019 Room Clean,\u2019 or \u2018The Sure Fire Way to Not Get Cut Off in Traffic,\u2019 or \u2018How to Chop The Perfect Christmas Tree.\u2019Knowledge is not appointed to only one person.There is plenty of room for you to be knowledgeable.Don\u2019t be a fraud, but be knowledgeable.Bring your best game.Show up and teach others.Teach others what you know by creating a course, so you don\u2019t have to repeat yourself over and over again. Then when someone shows up saying, \u201cHey, can you show me how to XYZ?\u201d You say, \u201cAbsolutely, I\u2019ve got a course that does this for $47 or $9 or $579 – whatever it is that you are charging, whatever it is that your knowledge is worth, you can give them an all-in-one solution to their problem.You may be wondering, how do I ensure that a customer chooses me?It\u2019s important to understand your competitors products.Ultimately, your customers are going to buy from the person that they trust the most.Trust is all about making sure \u201cmy solutions fit your needs.\u201dIf customers can\u2019t decide between the products, it\u2019s important to be able to say, \u201cThey\u2019re both good products,\u201d but you can\u2019t endorse your competitors, right? Well, no, but you never want to bash a competitor either. Tell your potential student to review both products and then choose the one that is the best fit. Of course there will be times you can say others have bought both products and they really enjoy mine better because of XYZ.You don\u2019t want to lie about anything and ultimately you want to take the high road. There\u2019s nothing wrong with a little bragging about yourself and saying, \u201cWe feel our product is a really, really good option or the best option because of these three things that we have incorporated into it.\u201dIf you don\u2019t know what\u2019s in the your competitors products, be honest. Tell them you\u2019ve never been through their course before.You want to leave the option of CHOICE. You don\u2019t want them to feel like they have been coerced or manipulated. \u201cYou HAVE to buy my product or you\u2019re a bad person\u201d Or, \u201cYou have to buy my product or your nose will fall off.\u201dYou want them to buy your product because of the features and benefits associated with it. Which also means that you need to KNOW the features and benefits.You need to know what you\u2019re teaching.Why you\u2019re teaching.And what results you\u2019re getting from your customers.You can\u2019t just say, \u201cBuy my product because it\u2019s mine.\u201dYou want to be able to say, \u201cYou should buy my product because you said you had these concerns and it\u2019s really going to help you with XYZ. In Lesson 4 we\u2019re going to cover this and in Lesson 3 this other thing is covered and you may really find it beneficial.\u201dTreat your competitors with class.You can\u2019t make the competition disappear, but that\u2019s alright. Accept the challenge – you will have a stronger business, trustworthy products and more loyal customers because of it.