Get Started Free

Data Beats Opinion

by SegMetrics

Thoughts & Interviews with experts who improve their business with data.
Learn how to improve your marketing and revenue with straight-forward strategies you can do today.

SegMetrics
 
Sales Ads Results
Article

Sales Ads Can Be Tricky! Have You Tried These 5 Ad Platforms to Boost Sales?

There is no secret recipe for choosing the right sales ads platform for your sales business, but it can pay off to do the little bit of research that it takes to find out which one fits your needs.
Vanessa Copley
Marketing
Popular

Browse Data Beats Opinion

Want to go deeper? Click on a category below for more from Data Beats Opinion.

All Marketing Advertising Innovators
Article
Growing Your Business? 5 SaaS Email Providers that Deliver

Sending emails today sounds simple, but really, it isn’t.  There is a lot to consider - new rules and regulations…

Vanessa Copley
Marketing
 
Article
5 Best Email Providers for Agencies by SegMetrics

Email providers for agencies are a hot topic today - especially as deliverability becomes an increasingly difficult beast to manage,…

Vanessa Copley
Marketing
 
Article
The 5 Types of SaaS General Tools To Successfully Launch Your Business

The best SaaS companies on the market today combine a plethora of tools and techniques to bring their offered service…

Vanessa Copley
Marketing
 
Quiz Funnels And How to Use Them
Article
Lead gen quizzes 101: aka the interactive path to enthusiastic leads

Are you getting lost in a market flooded with free ebooks? Or frustrated at having to give out blanket advice?…

Vanessa Copley
Marketing
 
Facebook Attribution Solved
Article
Why Facebook’s attribution data is mostly guesswork

One of the biggest challenges when running ads is measuring accurate attribution data. This is difficult for a number of…

Vanessa Copley
Marketing
 
Article
Don’t let adblockers disrupt your data, with the new Self-Hosted Pixel

In an age where some websites shove in more ads than halftime at the Superbowl, it’s understandable that 43% of…

Vanessa Copley
Marketing
 
Tripwire 101
Article
Tripwires 101, aka stop with the free stuff

Getting lots of leads but few sales? Or people who are getting sticker shock at your prices? Well, a tripwire…

Vanessa Copley
Marketing
 
Open Rates Are Dead
Article
Great News, Open Rates are Dead!

We’re very excited here at SegMetrics to hear that open rates are the next victim of iOS updates. It’s a…

Vanessa Copley
Marketing
 
Article
Looking past the purchase: how to test the best ways for increasing customer value

It’s a simple calculation really, number of customers × spend per customer = revenue Yet it can still lead us…

Keith Perhac
Founder @ SegMetrics
 
Thomas Smale
Article
Turning a college hustle into a successful business – with Thomas Smale

This week, Keith sat down with Thomas Smale, the CEO and founder of FE International, a top-ranked global M&A advisor of SaaS,…

Keith Perhac
Founder @ SegMetrics
 
Offline Conversions
Article
How to Cut Your CPA by 24% Using Advanced AI Training

Increasing traffic is no longer enough It’s the core challenge of every digital marketer; more sales for less money. There…

Keith Perhac
Founder @ SegMetrics
 
Article
5 Advanced Ways to Maximize your RoAS

Once you have followed the generic advice around match types and automated bidding, it's easy to feel lost about how…

Keith Perhac
Founder @ SegMetrics
 
ad platform, automations
Article
Apple-Proof Your Attributions (While Cutting Your CPA)

Ad platform automations are great…so long as they're receiving good data. Facebook and Google can currently measure basic goals in…

Keith Perhac
Founder @ SegMetrics
 
Article
Google and iOS14.5 – What it means for advertisers

Because running profitable ads isn’t challenging enough, Apple has got the marketing world in a spin with the App Tracking…

Keith Perhac
Founder @ SegMetrics
 
ad platform, automations
Article
Stop Training Your Ad Campaigns With Second Rate Data

Ad platform automations are great… if you’re an E-comm expecting visitors to buy immediately. Everyone else is left training the…

Keith Perhac
Founder @ SegMetrics