Thoughts & Interviews with experts who improve their business with data. Learn how to improve your marketing and revenue with straight-forward strategies you can do today.
Increasing traffic is no longer enough It’s the core challenge of every digital marketer; more sales for less money.
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Once you have followed the generic advice around match types and automated bidding, it's easy to feel lost about how…
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Ad platform automations are great… if you’re an E-comm expecting visitors to buy immediately. Everyone else is left training the…
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As a marketer it’s pretty certain you use Google Analytics. It’s the swiss army knife of marketing tools, used to…
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As if 2020 wasn’t crazy enough, last June Apple announced that iOS14 would include a new App Tracking Transparency framework…
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Weak marketing funnels can drag down a business. So of course, there are countless articles about elements such as improving…
Marketers have become rather obsessed with goals and conversions. (And with good reason!) We take them as the benchmark of…
We know every business owner wants to know the secret to getting conversions out of your marketing funnels. But not…
So, you’re thinking about offshoring your talent or outsourcing work. You’ve read all the books and articles about how it…
Imagine if there was no difference in the quality of products you purchased. You wouldn’t have the fun of buying…
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We added SegMetrics yesterday to see if it could find answers to questions a client’s had for over a year and that couldn’t be put off any longer. It could, and did so within about 30 seconds.