Sales Ads Can Be Tricky! Have You Tried These 5 Ad Platforms to Boost Sales?

There is no secret recipe for choosing the right sales ads platform for your sales business, but it can pay off to do the little bit of research that it takes to find out which one fits your needs.

A best practice we recommend at SegMetrics is to have multiple ad strategies ready to try at all times, so that you can find which approach works best for your sales company and decrease your reliance on specific advertising channels. This will boost your brand awareness with targeted shoppers and increase profit margins during the purchasing process.

With so many platforms on the market today, we wanted to create a list for you of 5 sales ad solutions that can help your company boost sales and revenue. Here are our choices.

1. AdRoll

AdRoll helps sales companies gain a larger share of the market by matching their target audience with relevant advertisements. The sales ads platform allows you to create and manage your own custom audience segments based on customer data, as well as run personalized retargeting campaigns that are more likely to result in conversions. AdRoll also has a great feature where if your customer clicks on a retargeting ad, AdRoll automatically rebuilds their order for them, leading to a seamless retargeting and purchase process. That’s super handy in your sales flow!

2. Criteo

Criteo is a commerce media platform that also allows sales companies to create custom audiences based on their customers’ interests and behaviors, as well as create look-alike audiences from existing customer data. Criteos’ focus on awareness, consideration and conversion as the three steps in a sales process help the user to target ads based on what phase of the process they are in, and it’s an effective customer journey. Criteo offers retail websites targeting with retail media campaigns and offers all-in-one mobile app campaigns as well.

3. Twitter Ads

Twitter Ads offer many options for promoting your business to customers who are likely to be interested in what you have to offer. Set up an account with Promote Mode and schedule tweets to automatically send out at certain times. Connect with experts who can help you create sales ads and execute a campaign that will reach your target audience. Use Twitter Ads to target users based on their interests, location and other factors. The platform offers targeting options for mobile apps, video and TV, as well as desktop computers.

4. YouTube

YouTube Ads offer a variety of ways to advertise your sales business to ideal customers. Online video advertising lets you reach potential customers where they’re most comfortable: in front of a computer or smartphone screen. YouTube offers several types of ads, including in-stream video sales ads and bumper ads. In-stream video ads are similar to TV commercials: They run before, during or after a YouTube video and can be viewed by anyone with access to the site. Bumper ads are short videos that play at the beginning or end of other videos on YouTube. Video advertising is becoming more effective and consumers turn to video more and more for entertainment, news and instructional videos.

5. Taboola

Lastly, Taboola is another sales ads platform that your company can use to reach a wide audience. By placing ads on other websites, Taboola allows your company to promote its content and products and in fact, boasts a 10x higher engagement than other ad platforms. It’s a great way to get more exposure for your products, and the lower costs compared with traditional display advertising platforms are a relief for many companies.

At SegMetrics, we understand the value of deep attribution and accurate marketing numbers. Many platforms misrepresent attribution by not seeing data that can be linked back to the original click months or even years later. SegMetrics uses a proprietary technology platform to analyze your campaign data and find your profitable outliers, so that you can optimize those while weeding out the losers. Start your free trial today!