Accurate Criteo Analytics

Build Ad Reporting Dashboards for Criteo

Integrate Criteo with SegMetrics and unlock insights, revenue attribution and customer journey metrics. Get a handle on the KPIs that matter most for your marketing funnels. SegMetrics: built by marketers, for marketers.

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How SegMetrics works

You have questions. SegMetrics has answers.

When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.

SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Find the hidden profits in your marketing.

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How SegMetrics Optimizes Your Criteo Marketing

Know your true ROAS

Measure ad spend against lifetime revenue, not just the first conversion.

Attribute revenue, not clicks

See the money each campaign actually produced, not the traffic it sent.

Survive cookie loss

First-party tracking and server-side events keep attribution intact.

Find your best segments

Filter by any action or attribute to see which groups convert and which stall.

Grow your business with best-in-class advertising technology solutions.

Criteo Ads helps you grow your business with best-in-class advertising technology solutions. Find, engage, and convert customers with Criteo, the advertising platform for the open internet.

However, clicking a Criteo ad is just the first step in a customer’s journey. SegMetrics, connects that click to the rest of your funnel, including purchases made weeks, months or years later.

Connecting SegMetrics with your Criteo Ads account allows advertisers to calculate their return on ad spend based on the lifetime value attribution, not just an immediate conversion. No matter how long or complex your funnel, SegMetrics will put the pieces together.

When you get started with Criteo and SegMetrics, you can start tracking campaigns in terms of their larger impact on your business. With the tools to see everything from subscription revenue to email clicks to refund rates, you can finally get a holistic analytics view of your entire marketing funnel.

Don’t have Criteo yet? Get Criteo. Or go to your Criteo login.

Need help? Ask questions in our in-app support.

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Trusted by 3,000+ Marketers and Agencies

Joanna Wiebe

Founder, Copyhackers

“Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.”

brandan dubbel — Brendan Dubbels
Senior Partner Manager, Ontraport

Uncover the hidden profit in every part of your funnel

SegMetrics Optimizes

Your Ad ROI

Not all clicks are created equal. Without accurate lifetime attribution, you’re risking your budget on ads that don’t drive actual sales.

With SegMetrics you can:

Discover which ads do and don’t drive sales (no matter how long your funnel)
Optimize your ROAS by focusing on ads with the best lifetime ROI, not just clicks
Feed accurate conversion data back to the ad platforms to improve targeting and scale your ads

NO MORE BLIND SPOTS

See Which Ads Actually Sell

Short attribution windows hide your most profitable ads. If your leads need time to decide, you can’t see which campaigns lead to real revenue. That means wasted spend and missed opportunities.

SegMetrics reveals which campaigns drive actual sales — no matter how long they take to nurture. Connect with Infusionsoft, HubSpot, HighLevel, or any CRM. Gain clarity on your true ROI, and put your budget where it makes the biggest impact.

Attributing sales, not just leads report in SegMetrics

PRIVACY-COMPLIANT

No more vulnerable 3rd party cookies

SegMetrics’s 1st party cookies, server-side tracking and advanced lead fingerprinting allows us to reliably identify and track your visitors across domains, devices, iOS updates, platforms, and throughout your full sales funnel.

This means you get consistent and accurate data about each lead and don’t have to worry about ad blockers, new privacy settings, siloed data or short attribution windows.