5 Tools You May Not Know Exist for SaaS Ads
There is no secret recipe for choosing the right online advertising platform for your SaaS company, but it can pay…
Criteo + Facebook integration
Compare Criteo and Facebook by the revenue they bring in
Join your Criteo and Facebook data in SegMetrics and see which campaigns, emails and offers turn into revenue.
What Criteo + Facebook accounts see in SegMetrics
- median days to first purchase
- 0
- revenue per lead in 90 days
- $0
- of revenue from repeat buyers
- 0%
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Compare every ad platform
See Criteo and Facebook side by side, measured in revenue
Each ad platform counts its own conversions, and they all take credit for the same customer. SegMetrics reads spend from Criteo and Facebook and joins it to the leads and sales they actually produced.
Compare cost per lead, cost per customer and lifetime value across both platforms in one report.
Criteo
Advertising
Sends to SegMetrics
- Ads. Ad spend, clicks and campaign structure for true return on ad spend.
SegMetrics
Joins them into
- One profile per customer, across both apps
- Every sale matched to the source that started it
- Lifetime value by source, campaign and offer
Advertising
Sends to SegMetrics
- Ads. Ad spend, clicks and campaign structure for true return on ad spend.
Ian McPherson
CMO, Therapy Wisdom
We’ve been using SegMetrics for about two and a half years, and I can easily say that the visual accessible representation of the data that…
Joanna Wiebe
Founder, Copyhackers
Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.
Olly Richards
Founder, StoryLearning
For the first time ever, SegMetrics gave us full transparency over where our customers were coming from at StoryLearning, untangling an…
What you can do with Criteo and Facebook in SegMetrics
SegMetrics Optimizes
Your Ad ROI
Not all clicks are created equal. Without accurate lifetime attribution, you’re risking your budget on ads that don’t drive actual sales.
With SegMetrics you can:
- Discover which ads do and don’t drive sales (no matter how long your funnel)
- Optimize your ROAS by focusing on ads with the best lifetime ROI, not just clicks
- Feed accurate conversion data back to the ad platforms to improve targeting and scale your ads
NO MORE BLIND SPOTS
See Which Ads Actually Sell
Short attribution windows hide your most profitable ads. If your leads need time to decide, you can’t see which campaigns lead to real revenue. That means wasted spend and missed opportunities.
SegMetrics reveals which campaigns drive actual sales — no matter how long they take to nurture. Connect with Infusionsoft, HubSpot, HighLevel, or any CRM. Gain clarity on your true ROI, and put your budget where it makes the biggest impact.
PRIVACY-COMPLIANT
No more vulnerable 3rd party cookies
SegMetrics’s 1st party cookies, server-side tracking and advanced lead fingerprinting allows us to reliably identify and track your visitors across domains, devices, iOS updates, platforms, and throughout your full sales funnel.
This means you get consistent and accurate data about each lead and don’t have to worry about ad blockers, new privacy settings, siloed data or short attribution windows.
Pre-built dashboards for Criteo and Facebook
Deploy any of these inside SegMetrics with one click.
Further reading on Criteo and Facebook
