5 Tools You May Not Know Exist for SaaS Ads

Vanessa Copley

There is no secret recipe for choosing the right online advertising platform for your SaaS company, but it can pay off to do the little bit of research that it takes to find out which one fits your needs as far as SaaS ads go.

A best practice is to always have more than one advertising strategy on hand, ready to try at all times. This will help you find what works best for your SaaS company and decrease your reliance on specific ad channels. Ultimately it will boost your brand awareness with targeted shoppers and increase profit margins during the purchasing process.

Here are 5 lesser known platforms that you can advertise your SaaS company on that won’t break the bank like Facebook or Google ads might.

1. Adroll

For SaaS companies constantly working towards a bigger share of the market, Adroll serves as a powerful tool in SaaS ads to get ahead in your marketing campaign by matching your target audience with relevant advertising. The platform allows you to create and manage your own custom audience segments based on customer data, as well as run personalized retargeting campaigns that are more likely to result in conversions. Adroll specializes in retargeting your leads to bring in sales after the first click is abandoned.

2. Criteo

Criteo provides technologies that seamlessly integrate into e-commerce, retail and publishing platforms to increase revenue through personalized retargeting of shoppers based on their shopping behavior. Retailers and publishers can easily retarget shoppers who abandon their cart or visit a page but don’t convert.

SaaS companies can also use Criteo to personalize the shopping experience by building a custom audience based on their customers’ interests and behaviors, as well as create lookalike audiences from existing customer data.

3. Outbrain

Outbrain is a network of sites and blogs that allows the users to advertise their brand or company to a wider audience online. This network consists of over 25,000 sites and blogs that can be promoted through their own channels. These articles are created on various topics, so it’s appropriate for almost any type of business. Outbrain doesn’t charge you anything until someone clicks your link. If a reader clicks your link, then this will count as an impression.

4. Reddit Ads

Reddit Ads are another way to help your SaaS company advertise. Reddit is a social networking website that has a strong following. It’s known as an online community where people can share, vote and comment on content. Reddit has over 800 million users that visit the site on a monthly basis, so there’s plenty of opportunity for your company to reach new customers. The best part about advertising on Reddit is that it’s very affordable compared to other platforms like Facebook Ads or Instagram Ads.

5. Taboola

Finally, Taboola is another hidden gem that your SaaS company can use to advertise. Taboola is a content discovery platform that allows your company to place ads on other websites. It’s a great way to get more exposure for your content and products. Taboola’s lower costs are also a relief for many over traditional advertising platforms.

At SegMetrics, we understand the value of deep attribution and accurate marketing numbers. Many platforms misrepresent attribution by not seeing data that can be linked back to the original click months or even years later. SegMetrics is a deep data analysis tool that can help you optimize any of your saas ads campaigns by finding your profitable outliers and helping you optimize those while weeding out the losers. Start your free trial today.

Vanessa Copley


Vanessa Copley is a business automation specialist and the founder of Custom Client Journey. She specializes in client journey management and bringing the human touch to your automated experience. In her free time, she enjoys reading fantasy and horror novels, practicing Tang Soo Do and spending time with her amazing children, the love of her life, and their 15 birds and 2 dogs.

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