Taboola Conversion Tracking
Accurate Campaign Tracking for Taboola
Integrate Taboola with SegMetrics and unlock insights, revenue attribution and customer journey metrics. Get a handle on the KPIs that matter most for your marketing funnels. SegMetrics: built by marketers, for marketers.
Connect Your Taboola AccountWatch the SegMetrics intro video
SegMetrics deciphers your Taboola data for you.
No matter the size or type of your business, your success shouldn't be compromised by struggling with confusing or conflicting data. Reclaim your clarity and make data-driven decisions with ease. SegMetrics is reliable, easy to set up, integrates with Taboola, and offers clear, actionable marketing insights.
SegMetrics: We'll handle the numbers, you drive marketing success.
"We added SegMetrics to see if it could find answers to questions a client's had for over a year and that couldn't be put off any longer. It could, and did so within about 30 seconds."
— Michelle Warner — Strategy Consultant
Integrate Taboola and SegMetrics with our Zapier integration
Using Taboola With SegMetrics
Taboola offer a variety of ways to advertise your business to ideal customers. Taboola is the world’s leading discovery & native advertising platform that helps people explore what’s interesting and new in the moment of next.
However, clicking a Taboola ad is just the first step in a customer’s journey. SegMetrics, connects that click to the rest of your funnel, including purchases made weeks, months or years later.
Connecting SegMetrics with your Taboola Ads account allows advertisers to calculate their return on ad spend based on the lifetime value attribution, not just an immediate conversion. No matter how long or complex your funnel, SegMetrics will put the pieces together.
When you get started with Taboola and SegMetrics, you can start tracking campaigns in terms of their larger impact on your business. With the tools to see everything from subscription revenue to email clicks to refund rates, you can finally get a holistic analytics view of your entire marketing funnel.
Key Features
- Multi-purchase attribution – connect each ad click to a whole set of purchases or their subscription revenue
- 100% traceable data – no more mystery numbers, each reported sale comes with a list of names
- MOFU and BOFU optimization – see how the traffic from each campaign behaved at later steps
- Build your ideal dashboard – pull your KPIs into an auto-updating dashboard, ideal for sharing
- Advanced retargeting lists – export lists of customers based on how they have interacted with your touchpoints
"SegMetrics has greatly helped us identify the Ads/Channels that we should focus our ad $$ on. We have a long sales cycle so it has really helped us see what is going on in the customer journey from start to finish. Great tool for us!"
— Scott McQuin — Glass Shower Direct
Why SegMetrics and Taboola?
Real Lifetime Lead Values
Know the value of your leads based on who they are and what they do. No metric is more powerful than Lead Value for measuring the success of your marketing automation, traffic sources, webinars and more.
Powerful List Segmentation
Create reports and segments based on tags, campaign, lead source, and much more. It's never been easier to see how many people take a certain action — like click an email link or opt in for a specific offer — and how those actions lead to revenue.
The Metrics that Matter
SegMetrics was built to power the biggest names in the industry. Get the metrics that actually matter to your business — instantly.
And since we work with your existing data, you can start getting real value in as little as 5 minutes.
Say Goodbye to Excel Exports
Calculating any of your important metrics in Taboola is tough.
We mean really tough.
And how confident are you that the numbers you're getting are accurate?
And Hello to Smart Reporting
Take the guesswork out of your marketing. Accurately track the most important metrics related to your marketing campaigns and see how your marketing choices increase (or stall) your growth, with SegMetrics Smart Reporting.
SegMetrics takes the guesswork out. Accurately track the number of contacts added to your Taboola account every day, week, month and year.
SegMetrics is your complete
marketing analytics toolset in one package
The easiest way to grow your business? Scale what works and kill what doesn’t. Custom Segments give you the power to find exactly what works – for email content, Lead Magnets, webinars, and more – so that you can improve your marketing.
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"Which lead magnets should I invest in to increase customer conversion?"
"How long does it take for my Ad Campaigns to get ROI?"
"Which subscription products make me the most money every month?"
Get Started in Less than 5 Minutes
Find your most profitable lead sources, scale what works and kill what doesn’t.
Start Your 14-Day Free TrialIts easy to bet on the winners when you know who they are
