6 Ecomm Email Provider Choices to Help You Reach Customers More Consistently

Vanessa Copley

Ecomm email provider services are the foundational platform for many ecommerce businesses. Without an audience, ecomm simply won’t work. Many businesses use seperate tools for their email sends and their commerce, while others use all in one platforms to manage their business flow.

Using an all in one platform, like Shopify, Keap Max Classic or Kartra might simplify your business – you can use any of those to manage your email marketing, your online sales, your landing pages and so forth. But if you prefer old school emailing platforms for your ecomm business, a program like Mailchimp, AWeber or GetResponse might be more to your liking. You can use any of those options to send your emails, and hook up a payment provider like Stripe for your sales.

Let’s go a little more in depth on the all in one platform first.

1. ActiveCampaign

ActiveCampaign is a great tool to use if you want to combine everything. It has a wide range of features, including email marketing and automation, landing pages and forms, customer data management and more. ActiveCampaign is also great if you’re looking to connect with your customers via chat, it has a feature that allows you to have conversations with your clients.

2. Keap

Keap, which used to be branded as Infusionsoft, is another all in one powerhouse. It combines broadcast marketing and campaign marketing with a state of the art interface. Their campaign builder is done with a great visual layout that allows you to keep multiple entrance points in your campaigns, which is something that ActiveCampaign does not do. They integrate directly with WePay, which can be set up through an easy to use wizard, as well. Keap now offers a free subject line generator as well, that will help your emails get opened every time. Keap is a powerful tool as your ecomm email provider, with great support via onine chat or by phone, and an innovative technical team behind it.

3. Kartra

Kartra is another all in one tool that many businesses use for their ecomm email provider. Kartra has a great visual layout for building campaigns and email templates. You can also build out your sales funnel through the app, which is nice for those who are new to marketing and want to use a simple setup to get their first sales in the door. They have built in support for WePay and Stripe, so you can start accepting online payments right away.

If you are looking for an ecomm email provider that simply does emails, we have some options for you here as well.

4. Mailchimp

Mailchimp is an ecomm email provider that makes it easy to raise brand awareness, drive traffic and generate sales. Integrates easily with ecommerce platforms, and has a great visual email designer that allows you to design beautiful emails that convert. The pricing is based on how many subscribers you have, but it’s very affordable and easy to get started with just a few clicks. Mailchimp specializes in sending emails, and offers a free trial of their service if you want to try them out.

5. AWeber

AWeber is another great ecomm email provider that has been around for a long time. AWeber offers a free trial with up to 500 contacts which is great for you to test out the platform before committing. It’s easy to use and has a lot of features that will help you grow your business like autoresponders and automated follow-ups. AWeber focusus on email campaigns as well, without all the bells and whistles, or as some people view them – distractions, of the all in one platforms.

6. GetResponse

GetResponse is another ecomm email provider platform that we recommend. GetResponse provides many templates, and also has a great visual email designer that helps you to produce content that your readers find both informative and attractive. One nice feature that GetResponse has is an autocheck of your contact imports that tells you if your list is good or bad. If your list is rejected, running it through a list cleaner and reuploading it will resolve that – and save your email sending reputation. You can also make landing pages in GetResponse, which is a feature not offered by many email providers that simply focus on emails.

All of these ecomm email providers integrate directly with SegMetrics. With our powerful attribution engine, we can show you details about your marketing campaigns that general reporting tools cannot. Use SegMetrics in partnership with your email delivery system, and learn how to optimize your funnels to produce more income from the same leads. Start your free trial now, and see why data beats opinion every time!

Vanessa Copley


Vanessa Copley is a business automation specialist and the founder of Custom Client Journey. She specializes in client journey management and bringing the human touch to your automated experience. In her free time, she enjoys reading fantasy and horror novels, practicing Tang Soo Do and spending time with her amazing children, the love of her life, and their 15 birds and 2 dogs.

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