Growing Your Business? 5 SaaS Email Providers that Deliver

Vanessa Copley

Sending emails today sounds simple, but really, it isn’t.  There is a lot to consider – new rules and regulations make it harder to hit the inbox, new privacy terms can make it difficult to tell if your readers are even being reached, and people are more than ever simply overwhelmed by the number of emails that hit their inbox.  As a business owner, you need to find a reliable SaaS email provider that will actually get your emails delivered. But, with the dominance of free email marketing tools, how do you choose among them?

Constant Contact, ActiveCampaign, GetResponse, Mailchimp and Klaviyo are five email marketing services used by many SaaS companies to boost their business and get their message out clearly, concisely and on time to their readers. Since your communication platform is often the heartbeat of your business, choosing the one that fits your particular business’ needs is critical.

Read on for 5 easy to use SaaS email providers that we have found to be the best in the market.

1. Constant Contact‍

Constant Contact is an email platform that also offers social media, drag-and-drop email creation and editing, and real-time reporting. It has been around since 1996, and it is one of the most popular SaaS email providers available. It’s easy to use, affordable, and offers a variety of add-ons that can help you customize your campaigns. With Constant Contact, you can create and send emails to your customers, subscribers, or contacts. You can also keep them up to date with your latest news and promotions. And because Constant Contact is an all-in-one solution for email marketing, you won’t have to pay for any extra services. You can even use the platform to manage your social media accounts, so all of your marketing activities are in one location!

2. GetResponse‍

GetResponse is an email marketing platform that includes social media integration, landing page creation tools, A/B testing capabilities, reporting and more. It also has a drag-and-drop editor that makes creating emails quick and simple. GetResponse offers a good selection of features, including, email templates and templates that are fully customizable, autoresponder series series set up, email automation and segmentation, CRM integration and tracking and analytics and reporting. Their customer support team is available 7 days a week, 24 hours a day.  They speak 8 languages so if English isn’t your first language and you need a SaaS email provider that can communicate with you clearly, this may be a great choice for you.

3. ActiveCampaign

ActiveCampaign is an all-inclusive customer relationship management system and SaaS email provider with web based applications for sales automation and email delivery. It has all of the features you need to run a successful email marketing campaign, including a drag-and-drop editor, mobile apps and integrations with third-party software. ActiveCampaign offers a great visual email builder and campaign builder. They offer a great selection of templates, and the recent overhaul on their new visual designer is a dream to use. ActiveCampaign also offer a sales pipeline builder complete with deals, customizable stages and automation that can be created for those as well.

4. Mailchimp

Mailchimp is an easy-to-use email marketing platform that includes social media integration, landing page creation tools, split testing capabilities, reporting and more. It also boasts a visual editor that makes designing emails a snap. Mailchimp has the ability to segment your lists, which is ver valuable for laser targeting your subscribers hot topics. Mailchimp hooks up to Zapier, and can support adding subscribers to your list via your blog or website.

5. Klaviyo

Klaviyo is a robust tool that is gaining in popularity as a SaaS email provider. It offers a drag-and-drop email editor, automation tools, SMS capabilities and more. It’s also highly customizable and has an intuitive interface that makes it easy for brands to create beautiful emails quickly. Klaviyo will also integrate seamlessly with your SaaS payment provider to give your marketing a boost from that platform. Klaviyo is a cloud-based email marketing platform that helps you manage your autromated email campaigns and track your email marketing performance with data such as CTR, open rates, and unsubscribes. Klaviyo lets you send personalized emails to customers based on their previous purchases, send automated emails to new customers who have placed an order with you and personalize your emails using third-party information like weather conditions, location and time of day, which is a neat little trick and adds a great touch to emails.

At SegMetrics, we integrate seamlessly with each of these applications to give you incredible, detailed insight into your email campaigns.  Use our Funnel Reports to see the places in your email funnels that you are losing customers, or to attribute revenue to any funnel step.  Optimize your campaigns for the winners, and stop spending money on the losers.  Get started with your free trial today.

Vanessa Copley


Vanessa Copley is a business automation specialist and the founder of Custom Client Journey. She specializes in client journey management and bringing the human touch to your automated experience. In her free time, she enjoys reading fantasy and horror novels, practicing Tang Soo Do and spending time with her amazing children, the love of her life, and their 15 birds and 2 dogs.

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