Insights, revenue attribution and customer journey metrics.
Get a handle on the KPIs that matter most for your marketing funnels. SegMetrics: built by marketers, for marketers.
We built SegMetrics to be reliable, simple to set up, and easy to read. Because no matter the size
or type of your business, success shouldn’t depend on wrestling some sense out of confusing or
conflicting data. Get back to making clear-headed, informed decisions. We’ll handle the numbers.
We added SegMetrics to see if it could find answers to questions a client's had
for over a year and that couldn't be put off any longer. It could, and did so within about 30 seconds — Michelle Warner — Strategy Consultant
Are leads who opened a certain email more likely to buy than those who did not? Does a particular
free download lead to bigger purchases? Know how your marketing affects leads and strategically
shape your funnel to increase conversion and value.
Some leads can remain on your list for days, weeks, months or years before becoming customers.
SegMetrics tracks your leads’ time-to-purchase and breaks down exactly what caused them to
convert. There could be a dormant group just waiting for the right offer.
Every action a lead takes gives you valuable marketing data. The impact of your marketing
depends on how easily you can gather the key metrics for your funnels.
See every purchase, page visit, clicked ad, and more - and lets you see it all with the click of a button.
Calculating any of your important metrics in Zapier is tough. We mean really tough. And how confident are you that the numbers you're getting are accurate?
Take the guesswork out of your marketing. Accurately track the most important metrics related to
your marketing campaigns and see how your marketing choices increase (or stall) your growth,
with SegMetrics Smart Reporting. SegMetrics takes the guesswork out. Accurately track the number of contacts added to
your Zapier account every day, week, month and year.
Know the value of your leads based on who they are and what they do.
No metric is more
powerful than Lead Value for measuring the success of your marketing automation, traffic
sources, webinars and more.
Create reports and segments based on tags, campaign, lead source, and much more.
It's never been easier to see how many people take a certain action — like click an email
link or opt in for a specific offer — and how those actions lead to revenue.
SegMetrics was built to power the biggest names in the industry.
Get the metrics that actually matter to your business — instantly.
And since we work with your existing data, you can start getting real value in as little
as 5 minutes.
The easiest way to grow your business? Scale what works and kill what doesn’t. Custom Segments give you
the power to find exactly what works – for email content, Lead Magnets, webinars, and more – so that you
can improve your marketing.
The metrics that drive your business are not static. With Rolling Reports, instantly get advanced
reporting on how your Facebook ads did this week, or the month-over-month growth of your evergreen
Whether you need to keep a close eye on MRR, quickly get the Lead Value of all your sources, or
any other metric you can think of - SegMetrics fits your reporting needs like a glove. Build
custom dashboards in just a few clicks and make getting vital data simple and painless.
Using SegMetrics' advanced tracking features allows you to slice and dice your lead segments
by any action that they've taken through your marketing campaigns.
Find people who have clicked on a specific ad, viewed a page, downloaded a PDF, gotten on a sales call,
or any combination of the marketing touchpoints that make up your customer journey.
Find your most profitable lead sources, scale what works and kill what doesn't.
Get started in under 5 minutes.
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