Attribute revenue, not clicks
See the money each campaign actually produced, not the traffic it sent.
Accurate Zapier Analytics
The Easiest Zapier Reporting Dashboards
Zapier connects apps that have no direct SegMetrics integration of their own. It carries contacts, ads and payments into SegMetrics, which is how a tool outside the native list still contributes to attribution rather than sitting outside your reporting entirely.
How SegMetrics works
You have questions. SegMetrics has answers.
When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.
SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Find the hidden profits in your marketing.
How SegMetrics Optimizes Your Zapier Marketing
Find your best segments
Filter by any action or attribute to see which groups convert and which stall.
Measure lifetime value
Track what a customer is worth across every repeat purchase, upgrade and renewal.
Connected in minutes
Authorise once and your historical data comes with you.
Connect your apps and automate workflows
Zapier connects the apps you use every day and provides an easy way to include your marketing data into SegMetrics. Although SegMetrics might not integrate with all the apps you’re using, there’s a good chance that you’ll find a connection through Zapier and the thousands of integrations they maintain in their library.
How the Integration Works
When you connect SegMetrics and Zapier together you can send data to SegMetrics when an event-based trigger is fired by another application. The most common examples are when a contact makes a purchase or a contact is added to a list. Once SegMetrics processes that information, you can create or update contacts, apply or remove tags, or create or update purchases.
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Trusted by 3,000+ Marketers and Agencies
Joanna Wiebe
Founder, Copyhackers
“Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.”
Brendan Dubbels
Senior Partner Manager, Ontraport
“At Ontraport, we don’t usually promote many other systems... however, SegMetrics has really made a huge difference in our business.”
Eben Pagan
Founder, Eben Pagan Training
“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working...”
Uncover the hidden profit in every part of your funnel
SegMetrics Optimizes
Your Ad ROI
Not all clicks are created equal. Without accurate lifetime attribution, you’re risking your budget on ads that don’t drive actual sales.
With SegMetrics you can:
- Discover which ads do and don’t drive sales (no matter how long your funnel)
- Optimize your ROAS by focusing on ads with the best lifetime ROI, not just clicks
- Feed accurate conversion data back to the ad platforms to improve targeting and scale your ads
SegMetrics Optimizes
Your E-Commerce Sales
A sale shouldn’t be the end of the journey—it’s the beginning. Learn what keeps customers coming back for more.
With SegMetrics you can:
- Uncover the traffic sources and campaigns that bring in the highest lifetime value
- Track every customer touchpoint to see what fuels repeat purchases.
- Discover which upsells and cross-sells drive the most additional revenue.
DIAGNOSTIC SEGMENTATION
Filter your leads by any action or attribute
SegMetrics syncs with your email marketing platform or CRM. This means you can filter by custom fields and tags to identify contacts who have clicked an ad, attended a webinar, joined a sales call, entered an email sequence and more.
Any action or attribute you track in your CRM, SegMetrics can filter your people based on it — and show you the impact it has on your bottom line.
What syncs with Zapier
Everything SegMetrics reads from your Zapier account, and how the connection is made.
- What syncs
- Ads
- Contacts
- Payments
- Connection
Native integration
A direct, first-party connection — authorise once and data flows automatically.
- Plan level
Basic
Core data sync — available on every SegMetrics plan.
- Category
Other
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