Insights, revenue attribution and customer journey metrics. Get a handle on the KPIs that matter most for your marketing funnels. SegMetrics: built by marketers, for marketers.
With a best-in-class email deliverability rate of 97%, Constant Contact will help you get the right message to the right customer, every time, so you can drive more sales, engage your audience, and track what’s working–all on a single platform
However, opening an email is just one step in a customer’s journey. Bridging Constant Contact and SegMetrics joins your email stats to the rest of your KPIs, tracks your contacts, custom fields, tags and more. Using SegMetrics as your Constant Contact reporting tool lets you truly optimize your funnel. You will be able to identify the customer segments that perform best through your email sequences, not just which sources generated the best leads.
When you get started with Constant Contact and SegMetrics you can see the revenue of every group of leads through every sequence.
Know the value of your leads based on who they are and what they do.
No metric is more powerful than Lead Value for measuring the success of your marketing automation, traffic sources, webinars and more.
Create reports and segments based on tags, campaign, lead source, and much more. It's never been easier to see how many people take a certain action — like click an email link or opt in for a specific offer — and how those actions lead to revenue.
SegMetrics was built to power the biggest names in the industry. Get the metrics that actually matter to your business — instantly.
And since we work with your existing data, you can start getting real value in as little as 5 minutes.
We built SegMetrics to be reliable, simple to set up, and easy to read. Because no matter the size or type of your business, success shouldn’t depend on wrestling some sense out of confusing or conflicting data. Get back to making clear-headed, informed decisions. We’ll handle the numbers.
We added SegMetrics to see if it could find answers to questions a client's had for over a year and that couldn't be put off any longer. It could, and did so within about 30 seconds — Michelle Warner — Strategy Consultant
Calculating any of your important metrics in Constant Contact is tough. We mean really tough. And how confident are you that the numbers you're getting are accurate?
Take the guesswork out of your marketing. Accurately track the most important metrics related to your marketing campaigns and see how your marketing choices increase (or stall) your growth, with SegMetrics Smart Reporting.
SegMetrics takes the guesswork out. Accurately track the number of contacts added to your Constant Contact account every day, week, month and year.
The easiest way to grow your business? Scale what works and kill what doesn’t. Custom Segments give you the power to find exactly what works – for email content, Lead Magnets, webinars, and more – so that you can improve your marketing.
Find your most profitable lead sources, scale what works and kill what doesn’t.
Its easy to bet on the winners when you know who they are
We added SegMetrics yesterday to see if it could find answers to questions a client’s had for over a year and that couldn’t be put off any longer. It could, and did so within about 30 seconds.