5 Ideas For Agency Ads Platforms – Are You Using These All?

With the right ad strategy, a digital agency can gain exposure and drive business growth – but how do you go about advertising your agency? With competition on the internet being fiercer than it has ever been, many are using multiple tools for their agency ads campaigns thereby giving themselves the broadest reach.

But reaching people isn’t always everything – the people you reach need to be interested in your product, and ready to buy, otherwise, you can have hundreds or even thousands of ads, but if you are not reaching your target audience, you will only throw good money away after bad.

At SegMetrics, we understand that getting leads is only the first step in the marketing process, however, you have to have the leads in order to optimize your sales. We have compiled a list of agency ad providers for your agency below.

1. Facebook

Facebook is one of the leading ad platforms on the internet today. Facebook is a great way to reach your target audience because of its advanced targeting capabilities. They allow you to target people based on their interests, location, age and more. Facebook also offers several different types of ads including video ads, carousel ads, and sliders. In addition, Facebook has recently added dynamic creative optimization which allows advertisers to dynamically change the creative of their ad based on factors like device type or time spent viewing an ad.

2. Outbrain

Outbrain is another platform that may not be as well known as Facebook ads. Outbrain offers a similar service, with the main difference being that Outbrain works with publishers to place content on their websites. This can be very helpful for brands looking to promote a product or service in a related industry and can help your agency to build content and increase your organic traffic.

3. Bing Ads

Bing ads platform, while not as popular as Google, offers agencies the ability to advertise in a slightly less competitive space. While there are fewer advertisers on Bing, (now known as Microsoft Ads) the platform also has a lower cost per click. This can be helpful for brands looking to promote a new product or service and want to get noticed quickly with a lower budget.

4. AdRoll

AdRoll is also a lesser known advertising space. AdRoll is a programmatic advertising platform that allows agencies to place targeted ads on sites with high-quality content. Adroll provides access to over one billion unique users each month and offers advertisers the ability to target specific audiences based on demographics, interests and location.

5. TikTok

Another space that many agencies consider is TikTok. TikTok’s new ad platform provides advertisers the ability to buy ads that are served on videos. Its platform allows brands to place ads directly in front of consumers as they watch their favorite shows, allowing them to reach a new audience while also providing more value for those who are already watching content on their phones.

All of these platforms provide a great way to advertise your agency. The next step, however, in any advertising campaign is the ability to optimize your marketing to increase your bottom line without increasing your spend. SegMetrics offers deep attribution data, allowing you to get accurate insight into which ads are working and producing revenue, vs which ads are only bringing in leads and non buyers. Pair SegMetrics with your ads platforms, and optimize for every penny spent. Start your free trial today!