Facebook Lead Ads offer a variety of ways to advertise your business to ideal customers. They can include page promotions, leads ads, videos and carousels, all shown on users mobile or desktop.
However, opting into a Facebook Lead ad is just the first step in a customer’s journey. SegMetrics, connects that click to the rest of your funnel, including purchases made weeks, months or years later.
Connecting SegMetrics with your Facebook Ads account allows advertisers to calculate their return on ad spend based on the lifetime value attribution, not just an immediate conversion. No matter how long or complex your funnel, SegMetrics will put the pieces together.
When you get started with Facebook Lead Ads and SegMetrics, you can start tracking campaigns in terms of their larger impact on your business. With the tools to see everything from subscription revenue to email clicks to refund rates, you can finally get a holistic analytics view of your entire marketing funnel.