Know your true ROAS
Measure ad spend against lifetime revenue, not just the first conversion.
Accurate Microsoft Ads Analytics
The Best Microsoft Ads Attribution Reporting
Microsoft Ads reaches searchers on Bing and its partner network, often at a lower cost per click than Google. SegMetrics connects natively and reads its spend and campaign data, so you can compare the two search channels on cost per customer instead of cost per click.
How SegMetrics works
You have questions. SegMetrics has answers.
When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.
SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Find the hidden profits in your marketing.
How SegMetrics Optimizes Your Microsoft Ads Marketing
Attribute revenue, not clicks
See the money each campaign actually produced, not the traffic it sent.
Survive cookie loss
First-party tracking and server-side events keep attribution intact.
Find your best segments
Filter by any action or attribute to see which groups convert and which stall.
Search engine marketing and audience solutions to help you build your business
Microsoft (Bing) Ads offer a variety of ways to advertise your business to ideal customers. They can include page promotions, leads ads, videos and carousels, all shown on users mobile or desktop.
However, clicking an ad from Microsoft Ads in a Bing search (or elsewhere) is the first step in a customer’s journey. SegMetrics connects that ad click to the rest of your funnel, including purchases made weeks, months, or years later.
Connecting SegMetrics with your Microsoft Ads account allows advertisers like you to calculate their return on ad spend based on the lifetime value attribution, not just an immediate conversion. No matter how long or complex your funnel is, SegMetrics will put the pieces together.
When you connect Microsoft Ads and SegMetrics, you can start tracking campaigns in terms of their larger impact on your business. With the tools to see everything from subscription revenue to email clicks to refund rates, you can finally get a holistic analytics view of your entire marketing funnel.
Don’t have Microsoft Ads yet? Get Microsoft Ads. Or go to your Microsoft Ads login.
Need help? Ask questions in our in-app support.
Trusted by 3,000+ Marketers and Agencies
Joanna Wiebe
Founder, Copyhackers
“Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.”
Brendan Dubbels
Senior Partner Manager, Ontraport
“At Ontraport, we don’t usually promote many other systems... however, SegMetrics has really made a huge difference in our business.”
Eben Pagan
Founder, Eben Pagan Training
“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working...”
Uncover the hidden profit in every part of your funnel
SegMetrics Optimizes
Your Ad ROI
Not all clicks are created equal. Without accurate lifetime attribution, you’re risking your budget on ads that don’t drive actual sales.
With SegMetrics you can:
- Discover which ads do and don’t drive sales (no matter how long your funnel)
- Optimize your ROAS by focusing on ads with the best lifetime ROI, not just clicks
- Feed accurate conversion data back to the ad platforms to improve targeting and scale your ads
NO MORE BLIND SPOTS
See Which Ads Actually Sell
Short attribution windows hide your most profitable ads. If your leads need time to decide, you can’t see which campaigns lead to real revenue. That means wasted spend and missed opportunities.
SegMetrics reveals which campaigns drive actual sales — no matter how long they take to nurture. Connect with Infusionsoft, HubSpot, HighLevel, or any CRM. Gain clarity on your true ROI, and put your budget where it makes the biggest impact.
PRIVACY-COMPLIANT
No more vulnerable 3rd party cookies
SegMetrics’s 1st party cookies, server-side tracking and advanced lead fingerprinting allows us to reliably identify and track your visitors across domains, devices, iOS updates, platforms, and throughout your full sales funnel.
This means you get consistent and accurate data about each lead and don’t have to worry about ad blockers, new privacy settings, siloed data or short attribution windows.
What syncs with Microsoft Ads
Everything SegMetrics reads from your Microsoft Ads account, and how the connection is made.
- What syncs
- Ads
- Connection
Native integration
A direct, first-party connection — authorise once and data flows automatically.
- Plan level
Standard
Full data sync with historical import and revenue attribution.
- Category
Advertising
Pre-built Microsoft Ads dashboards
Deploy any of these inside SegMetrics with one click — they fill themselves in from your Microsoft Ads data.
Microsoft Ads Campaign Performance Deep Dive
Analyze every Microsoft Ads campaign, ad group, and keyword with lifetime performance data.
Microsoft Ads Campaign Performance Overview
Connect your Microsoft Ads spend to real CRM conversions — see which Bing campaigns are actually driving revenue.
Microsoft Advertising
Get a clear read on your Microsoft Ads performance — from spend and clicks to actual pipeline revenue.
Better Together! Connect Microsoft Ads to all your data:
Combine your Microsoft Ads data with all the tools you love, and get smarter insights instantly with 130+ integrations.
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