Microsoft (Bing) Ads offer a variety of ways to advertise your business to ideal customers. They can include page promotions, leads ads, videos and carousels, all shown on users mobile or desktop.
However, clicking an ad from Microsoft Ads in a Bing search (or elsewhere) is the first step in a customer’s journey. SegMetrics connects that ad click to the rest of your funnel, including purchases made weeks, months, or years later.
Connecting SegMetrics with your Microsoft Ads account allows advertisers like you to calculate their return on ad spend based on the lifetime value attribution, not just an immediate conversion. No matter how long or complex your funnel is, SegMetrics will put the pieces together.
When you connect Microsoft Ads and SegMetrics, you can start tracking campaigns in terms of their larger impact on your business. With the tools to see everything from subscription revenue to email clicks to refund rates, you can finally get a holistic analytics view of your entire marketing funnel.