In a World of Tough Online Competition, Your InfoProducts Email Provider Matters

Vanessa Copley

When you are selling infoproducts, your email service provider is a critical component of your business. In this article, we are going to discuss different infoproducts email provider services so you can make an informed decision that is well suited to your business model.

At SegMetrics, we have experience with many email providers, and here are a list of 5 that we think will help your business.

1. ActiveCampaign 

ActiveCampaign is an amazing emailing application for sending out mass email marketing campaigns and helping you manage your subscribers. The application has a lot of features, including creating forms and landing pages that you can embed in your website. You can also use it to create an email drip campaign so that you can send out emails over a period of time depending on what you want to achieve with your campaign. ActiveCampaign is a great way to set up the delivery of your infoproduct after an optin or purchase. ActiveCampaign also has texting capability and all the bells and whistles of an all in one CRM. As an infoproduct email provider, ActiveCampaign is top notch and will get your product to your customer’s inbox.

2. AWeber

 AWeber is a mailing list creation and management software used by over 27 million marketers worldwide.  It is compatible with Mac and Windows platforms and is also mobile compatible.

You can use AWeber to create your email list, send out emails and manage your subscribers.  It also has some cool features like the autoresponder and welcome mat which allows you to deliver targeted content to new subscribers when they join your list.  You can also use it as an optin form creator which means that you can embed forms directly into your website so that people can sign up for updates or offers directly from there. AWeber is focused on email delivery, and unlike ActiveCampaign or Keap, does not have options for billing management, subscription payments and so on.

3. Infusionsoft (Keap)

Infusionsoft is a powerful CRM that, like ActiveCampaign, can manage all your email marketing needs. From Infusionsoft (rebranded recently as Keap), you can create campaigns, broadcasts, or one off emails. They also have a mobile app that you can use to create and send emails on the go. They also offer sales automation tools that can help you manage the entire sales process from start to finish. In some versions of Keap, the consumer is also offered a free mobile number that can be called and accessed through your mobile device so you don’t have to share your personal phone number with clients. They offer business card scanning for contact addition, as well as one of the most unique and powerful campaign builders ever. The campaign builder in Keap is unique in that, unlike ActiveCampaign, you can allow multiple entry points into your campaign and build multiple sequences, keeping all your contacts for a specific campaign in one place and manageable.

4. HubSpot

HubSpot is another great infoproduct email provider. They offer a wide variety of plans, but they also have a free version that allows you to create and send up to 100 emails per month. They also have sales tools that can help manage your sales process from start to finish. The free version gives you access to most everything they offer, including a shared inbox, live chat, a web page builder, email marketing and SSL Certificates. With HubSpot, you can create and send emails to your list of contacts as well as manage them all in one place.

5 GetResponse

GetResponse is another tool for email delivery that we recommend to our clients. GetResponse offers a free version that allows you to have up to 500 contacts. They have a wide variety of templates and features that can help you manage your email campaigns. They offer a great visual email builder that most will find easy to use, and an easy import process for your contacts that will tell you if your list has bad emails or not.

Any of these tools are a great option for your infoproduct email delivery. Here at SegMetrics, we integrate easily with any of these options, and can help to see how effective your campaigns are, and help you to optimize them to get a greater return on your spend. We specialize in showing you your deep metrics, shining a light on the outliers that can bring you more success, and the duds that may produce leads, but not sales. Start your free trial today!

Vanessa Copley


Vanessa Copley is a business automation specialist and the founder of Custom Client Journey. She specializes in client journey management and bringing the human touch to your automated experience. In her free time, she enjoys reading fantasy and horror novels, practicing Tang Soo Do and spending time with her amazing children, the love of her life, and their 15 birds and 2 dogs.

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