17 Tips for Improving Your Shopify Product Pages and Getting More Purchases

Keith Perhac
Founder @ SegMetrics

There are a lot of things to think about when it comes to creating an online store. You need to make sure your website is well-designed and easy to navigate, that you have the right products and prices in place, and that you’re doing everything you can to drive traffic to your site.

But one of the most important elements of any e-commerce website is the product page. This is where your customers will ultimately make their purchase decision, so it’s important to make sure that your product pages are optimized to convert visitors into buyers.

Here are 17 tips for improving your Shopify product pages and getting more purchases.

1. Highlight the Benefits of Your Product Not the Features

When promoting your products on a Shopify store, it is important to remember to prioritize benefits over features. 

Features tell people what your products can do, while benefits show potential customers how those features will benefit them. Thus, when writing descriptions and creating content for product pages, it is essential to focus on highlighting the benefits that your items offer rather than their generic features. 

Take this Amazon Stress Ball for example:

The seller clearly outlines the benefits of the product in the first three points. They want to portray how the product can help you, not just what it does.

This helps sell the product by triggering an emotional response in the potential customer and telling them how this product can solve their pain points.

By emphasizing the many ways that your products can benefit customers, you will engage buyers and help them see the true value of what you are offering. Whether they are looking for improved efficiency at work, better health and fitness results, or general peace of mind and relaxation, you have something to offer them that can provide real value in their lives. 

So start highlighting those benefits today – after all, that’s what really sells!

2. Use High-Quality Images

One of the first things an online shopper will notice on your site is the quality of your product images. If the images are of poor quality, it makes them question the quality of the product itself. 

On the other hand, if the images are high-quality, it gives confidence in the company and its products. 

For these reasons, it’s important to make sure to use high-quality images on your Shopify product pages. By using clear, well-lit images, customers will get a good idea of what they’re buying. High-quality images also help to build trust and confidence, both of which are essential for any successful online business. 

Use a tool like Lightroom to enhance your product images by correcting any color issues or brightening up the images.

Whether you hire a professional or take the images yourself, prioritize high-quality imagery. It’ll make a world of difference for your conversion rate.

3. Track Conversion Details

Although tracking conversion details isn’t a product page-only optimization trick, it will help you get more purchases. Tracking ad performance and conversions is essential for any marketing campaign. 

Whether you are running online ads, creating content, or posting on social media, it is crucial to have a way to collect data and measure your results. That’s where marketing attribution software comes in. 

This kind of software makes it easy to oversee all aspects of your marketing efforts, tracking key metrics like visitor engagement levels and conversion rates. And by providing detailed data on every touchpoint along the customer journey, it helps you identify the most effective channels and strategies for reaching your audience. 

This allows you to spend more of your time and budget on these high-converting channels to drive more purchases. For Shopify store owners, you can easily integrate your store with SegMetrics to begin accurately tracking the KPIs that matter most.

So if you want to make the most of your marketing budget and drive better results, then investing in a robust marketing attribution software is a must.

Segmetrics Shopify Integration

4. Write a Clear, Concise Title for Each Product

Although it may not seem important, a well-optimized title is vital to not only hook a shopper’s attention but also to optimize for search engines. 

A good title should be clear and concise, accurately describing the product. 

Additionally, the title should be unique enough to stand out from the competition and capture the attention of potential customers. 

Finally, it is important to use relevant keywords in the title to ensure that the page appears prominently in search results as well as paid ads such as Google AdWords. 

5. Write a Detailed Product Description

In order to write a great product description, you need to have a clear understanding of your target audience. Once you know who you are writing for, you can focus on what features and benefits will resonate most with them. It’s also important to keep your language clear and concise, as well as to use positive words that will encourage shoppers to buy your product. 

With these tips in mind, let’s take a look at how to write a product description that will help increase sales on your Shopify store. First, start by introducing the product and its main benefits. 

Then, dive into the details of what makes your product unique. Be sure to use positive language throughout, and highlight any exclusive offers or deals. 

Finally, wrap up the description with a strong call-to-action that will encourage shoppers to add the product to their cart.

Writing attention-grabbing product descriptions can be difficult and it’s a good idea to A/B test them from time to time to see which version converts best.

You can also use an AI writing tool like Copysmith which was built for e-commerce and helps you write high-converting, SEO-optimized product page content.


6. Provide Fast Customer Support

As an online retailer, it’s important to provide fast and responsive customer support in order to keep your customers happy and build trust. 

One way to do this is to provide a live chat option on your product pages. This way, customers can get help with their purchase right away, without having to search for contact information or wait for an email response. 

Additionally, you can use an AI chatbot to answer frequently asked questions or direct customers to the most relevant pages on your site. 

By providing fast and easy access to customer support, you can create a better shopping experience for your customers and improve your chances of making a sale.

7. Optimize Your Pages for Speed

As shoppers increasingly expect a fast and seamless experience, optimizing your Shopify product pages for speed has become essential. 

Fortunately, there are a number of ways to improve the speed of your product pages. One method is to use an app like Image Optimizer. This tool automatically compresses images, which can help to reduce page load times. 

Another way to optimize your page speed is to use a lightweight Shopify theme. A lightweight Shopify theme is one that doesn’t have a lot of extra features or design elements, which helps reduce the overall file size of your theme.

Regularly perform Google PageSpeed tests to ensure your site is in line with Google’s speed recommendations. This will not only improve your conversion rates but also help you rank higher in SERPs.

8. Use a Landing Page Builder

If you’re looking to increase sales on your Shopify storefront, a landing page builder can be an essential tool. These powerful tools allow you to easily create product pages that include all of the features and information that shoppers need to make informed purchase decisions. 

At the same time, they help to reduce distractions by minimizing the number of links and other non-essential elements on each page. 

This not only makes it easier for shoppers to focus on your products but also improves their overall experience on your site. 

An app like Pagefly makes it easy to design a product page exactly how you want. A dedicated product funnel can be much more effective in terms of turning a shopper into a customer when compared to just a basic Shopify produce page.

So if you’re looking for a way to boost conversions and improve sales, consider investing in a landing page builder.

9. Answer Common Questions Directly on the Product Page

As an online retailer, one of the best ways to convert casual browsers into paying customers is to provide clear and concise answers to any questions they may have about your products. 

This seems like a no-brainer, but you would be surprised how many businesses fail to do this. In many cases, customers will simply move on to a competitor’s site rather than take the time to contact customer service for answers.

Fortunately, Shopify makes it easy to add a FAQ section to your product pages. This way, your customers can quickly and easily find the information they need without leaving your product page.

Be sure to include any relevant details that your customers might need to know, such as sizing information or shipping details.

By directly answering common questions on your product pages, you can help boost your conversion rates and keep your customers happy.

10. Use Comparison Tables

Any good marketer knows that one of the best ways to sell a product is to show how it stacks up against the competition. And what better way to do that than with a comparison table? 

Comparison tables are an excellent way to show customers how your products compare to the competition in terms of features, price, and more. They can also help to highlight any unique selling points that you may have. 

Take a look at the comparison table below for example between Klaviyo and Mailchimp:

Here you can see that Mailchimp focuses on highlighting how they provide more value to potential customers with their platform over one of their competitors.

Creating these comparison tables is relatively simple and gives online shoppers an easy way to visualize how your product differs.

11. Add Videos of Your Products in Action

Adding videos of your products in action can be a great way to give potential customers a better look at what your product does. By including short video clips of people using your products or sharing their experiences with them, you can help showcase the unique capabilities and functions of your items. 

Whether you create these videos yourself or partner with someone who is an expert in the field, adding videos of your products in action on Shopify product pages can be a powerful tool for increasing engagement and driving sales.

12. Feature Customer Reviews

Social proof is an important factor for any retailer looking to promote their products online. By using social proof on your Shopify product pages, you can give potential customers the confidence they need to make a purchase. 

This might include mentioning testimonials from satisfied customers or showcasing customer reviews and star ratings. Additionally, showcasing other people using and enjoying your products can help encourage others to take the plunge and buy. 

13. Offer Free Shipping

Free shipping is one of the most powerful tools you can use to increase your average order value and boost conversions on your Shopify product pages. By offering free shipping on your product pages, you can remove one of the biggest barriers to purchase and encourage customers to add more items to their cart. 

According to Shopify “80% of consumers expect free shipping when ordering a certain dollar amount of products.”.

– Shopify

Whether you offer free shipping on all orders or provide free shipping over a certain order amount, it’s certainly an option you should strongly consider. 

Free shipping can help to build customer loyalty by creating a positive experience that encourages customers to come back and shop with you again in the future. If you’re not currently offering free shipping on your Shopify product pages, now is the time to start.

14. Use Urgency and Scarcity

By instilling a sense of urgency and conveying a sense of scarcity in potential customers, you can encourage them to take action now rather than waiting.

Just be sure to use these tactics responsibly. Never lie about the amount of stock you have or the deadline of a promotional deal. If customers catch on to this it can drastically hurt a brand’s reputation.

15. Offer Volume-Based Discounts

Offering volume-based discounts is a great way to increase sales on your Shopify product pages. By incentivizing customers to buy in bulk, you can easily boost your overall revenue. 

To get started with volume-based discounts on your Shopify product pages, it’s important to set up clear pricing tiers. 

This will make it easy for customers to know exactly how much they need to spend or how many pieces they need to order in order to qualify for a discount.

16. Cross-Sell Products

Cross-selling products is another strategy that can help increase average order value and boost profits. However, simply adding related products to your product pages is not enough – you need to entice customers to add them to their purchases. 

One effective way to do this is by bundling related products together. By bundling items, you make it easier for customers to see the value in purchasing multiple items at once. 

Amazon always does a great job at bundling and cross-selling items.

If you’re looking for another easy way to boost sales on your Shopify store, consider creating bundled product packages and prominently displaying them on your product pages.

17. Offer a Money-Back Guarantee 

eCommerce stores have to work a little harder than brick-and-mortar businesses to build trust with customers. After all, customers can’t physically see or touch the products they’re buying, so there’s always a risk that they’ll be disappointed when the product arrives. 

That’s why it’s so important to offer a money-back guarantee on your Shopify product pages. This simple act helps to instill confidence in your customers and let them know that you’re committed to their satisfaction. In addition, a money-back guarantee can encourage customers who are on the fence about making a purchase to finally take the plunge. 

So if you’re not already offering a money-back guarantee, try testing it out on your store to see what kind of conversion rate lift you get.


By following these 17 tips, you can improve your Shopify product pages and start seeing an increase in purchases. Hopefully, you found this information helpful, and remember to A/B test everything and keep track of the results so that you can continue to improve your pages and build off of what works.

Good luck!

Keith Perhac

Founder @ SegMetrics

Keith is the Founder of SegMetrics, and has spent the last decade working on optimizing marketing funnels and nurture campaigns.

SegMetrics was born out of a frustration with how impossibly hard it is to pull trustworthy, complete and actionable data out of his client's marketing tools.

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