Data Beats Opinion

by SegMetrics

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Why We’re Betting on Spiffy to Solve Your Checkout Woes

We’re always on the hunt for tools that make your life easier, especially when it comes to solving those pesky…

 
Article
What’s New with SegMetrics? (September Edition)

Fall is in full swing here in the PNW—rainy days are back, and leaves are turning vibrant colors. With under…

 
Article
Introducing Audit Trail

Have you ever found yourself puzzled by unexpected changes to your SegMetrics dashboards, widgets, or reports? We've all been there.…

 
Article
Introducing SegMetrics AI Insights

Your new tool for clear, actionable marketing insights Our new AI Insights feature is designed to help you turn your,…

 
Article
What’s new with SegMetrics? (August ’23 Edition)

It’s time for a fresh round of SegMetrics updates. In the PNW, Summer is turning into Fall, the kids are…

 
Article
Google Analytics 4: The Good, The Bad, and One Way Forward.

Google Analytics (specifically Universal Analytics) will always have a special place in my heart as a marketer. Universal Analytics was…

 
Article
Welcome to the SegMetrics Summer Sale (Get up to 4 months free)

Save big on SegMetrics Intelligence (Get up to 4 months free)

 
Article
Link Tracking Protection in iOS 17 & macOS Sonoma: A New Challenge for Digital Marketers and Data Driven Marketing

iOS 17 and macOS Sonoma are bringing changes to how Apple treats URL tracking parameters and user-level tracking. Read on for our overview of the changes →

 
Article
Instantly uncover deep insights with SegMetrics Essentials

https://vimeo.com/823813969/ee2e956429 As marketers, we're constantly slammed with a mile-long to-do list. And the popular marketing tools we all use and…

 
Article
Why Customers Are Like Cats That See Cucumbers

If you've ever had a cat, you know that they can be skittish creatures. Maybe even a little insane.  One…

 
Article
Introducing the Clarity Analytics Engine

We’re excited to announce the private release of SegMetrics' new analytics engine, Clarity, based on Hammerstone’s Refine builder. The SegMetrics…

 
Article
Are you prepared for Black Friday? 5 advanced details to double check

2021 seems like it only finished moments ago, yet somehow we’re almost ready for Black Friday 2022. November as always…

 
Article
Where Most People Go Wrong When Split Testing

There’s a lot of information out there about split testing; after all, if there’s one thing marketers like to do,…

 
Article
5 SaaS Payment Providers to Make Billing a Breeze

If you are looking for a Saas payment provider, it can be overwhelming when faced with the vast array of…

 
Article
Use these General Sales Tools to Boost the Efficiency and Profit of Your Online Sales

Sales and the technology tools to assist those sales are a vital part of any business -using the right general…