Black Friday is gearing up — it’s less than a week away and it can either be the biggest headache in your marketing calendar, or a lucrative season for your business. (And we’ve got a very special BFCM offer for you, available right now — read on for more news on that.)For a successful Black Friday campaign, you need to know:Which of your offers performed the bestWhich ads brought in customers with the highest life-time valueThe impact of refunds (and abandoned orders) on your profit marginOf course, you won’t get those stats from a basic analytics platform, like Google Analytics 4, or from your advertising platforms, like Facebook or Google Ads. Between factors like Ad blockers, 7-day tracking windows, and cross-device issues, it can be a challenge to understand which ads and offers performed the best.You need to use an ad attribution and funnel optimization tool — like SegMetrics — to monitor your ads, campaigns, orders, and refunds.That way, you’ll find out which of your Black Friday and Cyber Monday promotions were truly worth it.Unlike “the other guys” with ad attribution solutions who don’t offer historical data importing, SegMetrics imports all your past data from your integrations, so you can start making decisions immediately.To help you get the most out of your Black Friday/Cyber Monday, we’ve put together a special offer, especially for your business.You can sign up today for our very special Black Friday/Cyber Monday offer, get access to SegMetrics at a great price (saving 30%), and claim your package of bonuses to help you get the most out of SegMetrics. Sign up today and receive:[Discount] A 30% discount on all SegMetrics plans for your first three months[Bonus] A FREE Self-Hosted Tracking Pixel for your first three months so you can bypass ad blockers. ($225 value)[Bonus] A FREE Custom Dashboard to track your business KPIs and provide auto-updating metrics. ($250 value)[Bonus] A FREE 1-Hour Done With You Session, where our marketing experts will talk through your business and marketing challenges to learn what questions you’re asking. ($250 value)That’s an unbeatable collection of bonuses and value for you. But remember to act fast — this special offer disappears at 11:59 PM PST on Tuesday, November 28th.Read more about this BFCM offer and claim your special bonuses.Keith Perhac Founder & CEO, SegMetricsShare on Twitter Facebook Pinterest Email