Slice & dice leads on any value or event
Discover what turns leads into customers
Build & share reports with your team
Advanced lead and revenue attribution
Invite your team, manage all your accounts
See where your most valuable leads come from
Get your real RoAS over all your campaigns
Understand a customer's entire lifetime value
Monitor retention rates, MRR, Churn and more
Visualize how your customers increase in value
Evaluate your marketing Split Tests
UTM tracking for your marketing campaigns
Pretty links & tracking done right
Full support documentation for SegMetrics
Reporting & Data API for Developers
Get the latest on improving your marketing
SegMetrics shows where your highest LTV customers come from, and how to get more. Sign up today to capture your holiday customers.
Get 30% off your first 3 months and find your best customers TODAY. We'll even throw in a FREE $350 Black Friday Kickstart to the first 100 customers
SegMetrics gives you insight into your Black Friday sales that you just can’t get anywhere else.
One of our experts will take you through the setup and teach you how to get insights from the data. That way you can skip the learning curve you usually get with marketing tools.
You can come with specific questions in mind, or we can reveal the blind spots you didn’t even realize you had.
We added SegMetrics to see if it could find answers to questions a client's had
for over a year and that couldn't be put off any longer. It could, and did so within about 30 seconds — Michelle Warner — Strategy Consultant
Too often the ad platforms get over-enthusiastic in their attribution.
You know how many orders you actually received, yet the numbers rarely match what Google and Facebook each claim to have sold.
We’ve come to take advertising reports with a pinch of salt, vaguely trusting these numbers that platforms pluck out of thin air. They rarely give us data on if the ad was directly responsible for a sale, or if it’s only counted due to optimistic attribution.
What you need is a new type of tracking, that is focused on your customer database instead of vulnerable visitor cookies.
No one understands marketing and analytics like Keith; it makes total sense that
he created SegMetrics. We had answers to lifetime value questions within seconds that
we’ve wanted to know from our CRM for YEARS. And now we finally can. — Michael Danner — Director of Marketing Technology at Axe Wellness
You wouldn’t trust an accountant who refuses to show you how they’ve calculated your taxes, yet we somehow accept that with marketing attribution.
SegMetrics changes this by tracking customers' journeys in a way that’s completely traceable.
When your report says you have 80 sales, you will be able to see the list of actual customers. You can then click into any entry to see their customer history, complete with every touchpoint and purchase.
It will show you the adverts they interacted with, email lists they were already part of and the items they bought. By building the data around people, not website sessions, it becomes impossible to double count a sale.
It becomes tougher to make a profit when offering steep discounts.
That’s why a key goal of Black Friday should be to attract new customers that become long term fans.
Most ad platforms are only designed to record an immediate transaction. They can’t tell you whether the new customers come back weeks or months later to make follow up purchases.
Repeat buyers are the lifeblood of any business, so it’s frustrating that it’s a data blindspot within the marketing industry.
With SegMetrics, data is matched against a contact record in your email platform not in a vulnerable cookie. Using a longterm data storage makes it possible to tie the lifetime spend back to the advert, creating a new form of multi-purchase attribution.
All you need to do is authorize the integrations with your other marketing tools, such as advertising platforms, payment processors and email automation software.
Both new and historical data will then start flowing in, recording UTMs, email interactions and payment transaction.
Get started with SegMetrics and your Black Friday Kickstart Consult — Completely Free
Its easy to bet on the winners when you know who they are
“You can just see everything that you want to see without having to dig into the details or look up any numbers on a daily basis. You just automatically have them ping on your dashboard. It’s nice to have the big picture and then be able to get directly into a more detailed view when you need it.”
Read the Case Study