7 Best Ad Platforms to Promote Your Coaching Ads

Vanessa Copley
Set Up Your Coaching Ads

The best thing about coaching ads is that they have so much potential to help people feel like they know you, and thus are more likely to trust you. Make sure to try different combinations and see what works best for your business!

Here are the top 7 paid advertising platforms to promote your coaching ads:

1. Google Ads platformGoogle Ads is a great platform for coaching companies because it allows you to target your audience in a specific way.

You can choose your location, demographics, and interests, so you can make sure your ads are reaching the right people. This means that you’re not wasting money on clicks from people who aren’t interested in what you’re selling.

You’ll also be able to track how well your ads are performing by tracking data like click-through rates and impressions per dollar spent—and then use that information to make changes that improve performance.

It’s easy (and free) to get started! You don’t have to spend money on expensive marketing platforms or pay for someone else’s expertise—all you need is an internet connection and some time (and we’ve got plenty of tips for optimizing your campaigns).

2. Facebook Ads Platform – Facebook Ads is a great platform for coaching companies to use because it allows you to target your customers in a very specific way. You can reach people who are interested in coaching services, as well as those who have recently searched for things like “coaching” and “personal growth.” This gives you access to a large pool of potential clients, while also ensuring that they have expressed interest in the industry.

Another benefit of Facebook Ads is that it allows you to target specific demographics. For example, if you are looking for female clients between the ages of 35-45 who live in LA, Facebook Ads will allow you to find them quickly and easily.

Facebook Ads also offers a wide range of options for ad types and formats. This allows you to place coaching ads that will appeal most effectively to their target audience.

3. Linkedin Ads Platform – The LinkedIn Ads platform offers a number of benefits to coaching companies. It’s the best way to reach potential clients and current clients who are looking for coaching services because it allows you to target your coaching ads specifically to those people.

For example, if you’re a business coach for women in tech, you can use LinkedIn Ads to find women who work in tech and want to improve their careers, and then connect with them directly through an ad that says something like: “I’m a coach who helps women succeed in tech careers. Come learn more about how I can help!”

Another benefit is that LinkedIn Ads has an excellent interface that makes it easy for anyone on your team (or even freelancers) to manage campaigns. You can set up multiple campaigns for different goals or audiences, so if you want one campaign to focus on getting new leads and another one focused on getting more sales from existing leads, you can do that easily with LinkedIn Ads.

4. Youtube ads platform – YouTube is a great platform for your coaching ads, because it allows you to reach people who are actually looking for what you have to offer. You can use the Ads platform on YouTube to target people based on their location, device type, and so much more.

With YouTube Ads, you can show your coaching company’s video content to people who are interested in learning more about what you do and what services your company provides. This is useful because it gives them a chance to see what they might get out of working with you before they even contact you.

You’ll also be able to target specific keywords that will help Google know exactly how many people are searching for those terms every month—which means that when someone searches for “coaching,” they’ll see your ad instead of someone else’s!

The best part about using the YouTube Ads platform is that it’s easy: once you set up an account and start bidding on keywords related to your business (like “coaching”), all it takes from there is setting a budget amount per day and watching as Google shows your ads alongside videos related to those keywords on YouTube videos that people want to watch anyway!

5. Twitter Ads Platform  –  Twitter Ads is an effective way to reach a very specific audience and get them to engage with your brand.

It’s important to have a clear understanding of your market, and you should use the Twitter Ads platform to target people who are interested in what you offer.

Think about the type of person that would be interested in your coaching business: Someone who is looking for guidance, someone who wants to improve their life, or someone who might need help with a specific problem.

Once you know who your ideal customer is, you can use Twitter Ads to reach them with relevant content.

For example, if you’re running a coaching business that helps people break bad habits, then you might want to target people who’ve expressed an interest in self-improvement or personal growth on Twitter.

6. Bing Ads Platform –  Bing Ads is a great platform for a coaching company because it allows you to target your audience based on their search history and interests. In other words, you can show ads to people who are already interested in what you do, rather than trying to convince them to become interested.

Bing Ads has several key features that can help your coaching ads reach more people and generate more leads. For example, Bing Ads has a built-in campaign planning tool that allows you to set up an entire marketing campaign before even launching it. You can plan out all of your ads and keywords, as well as set up budgets and target audiences. This will help you create a successful marketing plan that will reach the right people at the right time.

This is good for coaching companies because it means that your ads will be more relevant to your audience, which means they’re more likely to convert. When someone clicks on your ad and becomes a customer, it also means that Bing Ads will give you credit for driving them there. This helps your company’s overall ROI.

7. TikTok Ads PlatformTiktok ads is an ad platform that allows you to run ads on tiktok. Tiktok is a social media app that allows users to create and share videos with friends, family, and the world. Tiktok has over 10 million unique monthly users and over 1 billion videos are viewed each day on the platform.

Tiktok Ads allows you to run ads on Tiktok by targeting a specific audience based on their interests, demographics, location, and behavior. It also gives you the ability to create custom audiences based on your existing customer data so you can reach customers who are likely to be interested in your product or service.

If your company offers coaching services then using Tiktok Ads could help you reach potential customers who are interested in coaching while they are experiencing feelings of anxiety or frustration with stressors in their lives such as relationships with family members or coworkers at work. By running targeted coaching ads on Tiktok users may be exposed to your ad when they’re feeling frustrated with a situation in their lives and may be more open to the idea of doing something about it like hiring a coach who can help them work through these issues so they can feel better about themselves again.

SegMetrics gives you unparalleled insight into your Coaching business by connecting the actual people in your marketing systems to your paid ads platform(s), whether that’s Google Ads, Facebook, LinkedIn, YouTube, Twitter or any of the other platforms that integrate seamlessly into your analytics. 

Get started with SegMetrics today, to uncover the hidden profits in your marketing and optimize your business at the click of a button.

Vanessa Copley


Vanessa Copley is a business automation specialist and the founder of Custom Client Journey. She specializes in client journey management and bringing the human touch to your automated experience. In her free time, she enjoys reading fantasy and horror novels, practicing Tang Soo Do and spending time with her amazing children, the love of her life, and their 15 birds and 2 dogs.

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