9 Must-Have CRO Tools To Use And Track Results in 2020

Keith Perhac
Founder @ SegMetrics

Every marketer knows how important it is to constantly improve a website and track the results of your work. If you have a conversion funnel that isn’t as strong as you’d like it to be, there’s no room for hesitation. You’ve got to start working on improving it, and you’ve got to do it now. Working on your conversion rate optimization (CRO) is, therefore, a must. Luckily, anyone can do it with the right tools.

To help you better track and improve your CRO, we’ve put together a list of 9 best CRO tools you simply have to start using. They’ll help you improve your CRO, track your results, and make better choices. Just keep reading to learn all about them.

Let’s break them down one by one.

  1. Proof

Website personalization is a strong tool you should use to make sure each customer is getting the right information, landing pages, and CTAs.

Proof is a tool that can help you create a personalized experience for users based on their:

  • traits
  • online behavior
  • events
  • industry

You can add or remove images, change CTAs, hide or show certain elements and create the ultimate personalized experience for your visitors. You’ll be able to match your website to the users’ intent and reach your results faster.

In addition, you can combine this tool with SegMetrics to perform highly effective data analysis and learn more about your leads and conversions. This will be a long-term winning combination for your marketing strategy. 

It will definitely help you improve your CRO and get closer to your long-term improvement goals.

  1. Unbounce

Unbounce is a drag-and-drop landing page builder that can easily turn you into a pro website builder, with no coding experience needed. 

This CRO tool can help you design, test, and publish landing pages, testing them for different audiences, and tracking the results.

The key features include:

  • designing better landing pages
  • 100+ templates you can use
  • lead-generation forms
  • A/B testing
  • performance data

Unbounce has one goal, and that is to help you make pages that convert. And, if you combine it with a tool such as SegMetrics, you’ll be able to track the success of different landing pages and gather valuable data to make even better choices in the future.

Make sure to include it in your CRO strategy. 

  1. LeadFormly

As a marketer, you know how important it is to drive traffic to your website and create campaigns that will get you more leads. But, to turn those leads into actual customers, you need to walk the extra mile.

Think about the forms you’re using now and imagine boosting and upgrading them to a whole new level. That’s exactly what LeadFormly will help you do.

LeadFormly is a tool for building smart, interactive forms. Here’s how it works:

  • choose a template and edit it to fit your branding
  • build your own form
  • launch it and track the results

Better forms mean more conversions and improved CRO.

  1. Survey Monkey

Another important part of your CRO strategy is finding a better way to understand your customers and get valuable feedback from them. Creating a survey they’ll want to take part in is a major step that you can take with the help of Survey Monkey.

This tool will enable you to create, send, and analyze surveys and collect valuable feedback you can act on.

You can use the surveys to get answers to different questions you might have. Plus, they’re easy to export so you can gather data from different platforms and expand your reach.

With more valuable information, you’ll be able to improve your CRO.

  1. Google Page Speed Insights

Speed matters. Your page loading time can either make you or break you.

And while there are so many factors you need to take care of, your page speed is one of those you simply can’t neglect.

But, thanks to Google Page Speed Insights, you’ll get to:

  •  analyze the speed of your website
  • get tips on how to improve your speed
  • learn how to go from slow, to average, or fast

It’s simple to use, and it provides instant information. Even though it’s one of the less complex tools, even the biggest marketers use it to improve their speed and CRO.

  1. Pingdom

Another way to test your page speed and see where you stand on the speed scale is Pingdom. The tool is simple to use, yet it gives valuable insight into your current state of affairs.

With Pingdom, you’ll learn about:

  • load speed
  • performance of your pages
  • real visitors’ analysis

Pingdom will help you find the cause of your problems and understand what’s slowing you down. With a faster working website, you’ll have a lower bounce rate, and your CRO will improve significantly.

  1. UserTesting

Another goal that you simply have to meet if you want to improve your CRO is to gain a better understanding of your target audience and page visitors.

UserTesting is a tool that helps you collect different kinds of data: 

  • testing a user demographic like the one you’re targeting
  • gain insight into the customer experience

You’ll learn about your visitors and get ideas on how to improve different segments of your website, from the variety of topics to making proper design changes.

  1. Convertize

A/B testing is another important element of your CRO strategy. Convertize is a tool that can help you carry out top-notch A/B testing. 

This tool will help you:

  • create different versions of landing pages and  content
  • test their performance
  • draw conclusions

In case you need help with creating high-converting copies, these essay writers can give you a hand. Other than that, all you need is the right data and insight that Convertize can give you.

With better landing pages, your CRO will skyrocket.

  1. MobileMonkey

Finally, there’s one last asset of your CRO strategy that you should consider if you want to make better results. Adding a chatbot to your website can help you hit the bull’s eye.

MobileMonkey is a multi-channel chatbot platform that enables companies to proactively engage with audiences on their website, Facebook Messenger, SMS text messaging, and other popular web chat applications.

It allows you to message your followers on Instagram with your Messenger Chatbot.

You could use tools such as Subjecto or Top Essay Writing to create better scripts and ensure your chatbots are saying all the right things.

This tool will help you with lead generation, sales, and customer support. That means that the overall user experience of your potential customers will improve.

And that’s what you need for better CRO.

Final Thoughts

Improving your CRO is a demanding task that you have to invest the time and energy into mastering. Still, with the right guidance and powerful tools, anyone can do it without much trouble.

Use the tools we’ve listed above to turn your CRO strategy around and start making better results. Apply the ones most suitable for your business needs, and you’ll be more than happy with the results.

Keith Perhac

Founder @ SegMetrics

Keith is the Founder of SegMetrics, and has spent the last decade working on optimizing marketing funnels and nurture campaigns.

SegMetrics was born out of a frustration with how impossibly hard it is to pull trustworthy, complete and actionable data out of his client's marketing tools.

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