Are You Using All These Ecomm Ads Platforms to Promote your Business?

Vanessa Copley

In Ecommerce there are two rules.  The first rule of successful ecommerce is to provide a product or products that are well made, worth the investment, and that make people feel like they got great value for the price they paid.  If your product is trash, your sales will eventually show it with a lack of repeat buyers, poor reviews and decreased sales as the public becomes aware.

The second rule to ecommerce is that you need… well, CUSTOMERS!  But how do you get them? 

In a market FLOODED with new products, innovations, tools and offerings, the best way to drive traffic and buyers to your store is through the use of advertising platforms.

But which ones really WORK?  There is no magic formula that will help you decide that.  Instead, you will have to have accurate insight into your true attribution, you will have to have data that you are confident in, and you have to have the ability to optimize your campaigns for increased sales and ROI.

With so many platforms on the market today, we at SegMetrics wanted to create a list for you of 5 ecomm ads platforms that can help your company boost sales and revenue. Here are our choices.

1. Snapchat

If you are catering to a younger audience, promoting fresh new products to a younger generation, Snapchat ads may be an incredible investment for your company. With nearly 200 million daily active users, Snapchat is one of the world’s most popular social networks. It is especially popular among youth, with ad revenue growing at around 30% per year. Snapchat Ads offer a variety of ways to advertise your business to ideal customers: Page Promotions, Leads Ads, Videos, and Carousels all shown on users’ mobile or desktop devices.

2. TikTok

TikTok Ads , one of the newest ecomm ads options on the TikTok platform, offers a variety of ways to advertise your business to new customers. TikTok Ads allow you to tap into unique engagement solutions and immersive formats that are uniquely suited for TikTok’s audience. TikTok Ads are available on the web and mobile app. They can be used to promote your brand, increase awareness, and drive traffic to your website or social media profiles. The ad format is highly customizable and can include text, image or video content, as well as other interactive features such as polls.

3 Outbrain

Outbrain Ads offers advertisers a variety of ways to reach people with relevant interests. Outbrain will help you to target the right people by demographics, interests, lookalikes, retargeting and help you to find customers outside the walls of search and social channels. Outbrain is one of the leading content recommendation platforms. Outbrain’s technology allows for relevant content to be delivered to a user based on their browsing history, interests and other data. This ensures that users are seeing the most relevant and interesting content at all times.

4. Bing

Bing Ads, now called Microsoft Advertising, offers a range of ways to advertise your business to potential customers, including page promotions, video carousels and desktop lead ads. It’s also slightly less expensive than Google Ads for ecomm ads, especially if you are able to optimize your campaigns for sales and ROI. Bing Ads is a great option for small businesses, especially those with limited budgets.

5 YouTube

YouTube Advertising

Finally, YouTube Ads offers advertisers a number of ways to promote their businesses. Video advertising on YouTube allows you to reach potential customers where they’re already spending time: online. Video ads are also a great way to build brand awareness and gain customer trust. YouTube’s targeting features allow you to reach customers based on age, gender, location and more. If you have a product made for a young audience, or older audience, YouTube allows you to put those ecomm ads in places they will be watching. Again, optimizing your campaigns with a great analytics tool will help you increase your returns on those ads, as with any platform.

Using our proprietary technology platform, SegMetrics provides deep attribution and accurate marketing numbers. Many platforms misrepresent attribution by not seeing data that can be linked back to the original click months or even years later. In order to optimize your campaigns for the best KPIs, your attribution data MUST be completely accurate. Start your free trial today and optimize for every penny you spend on your advertising.

Vanessa Copley


Vanessa Copley is a business automation specialist and the founder of Custom Client Journey. She specializes in client journey management and bringing the human touch to your automated experience. In her free time, she enjoys reading fantasy and horror novels, practicing Tang Soo Do and spending time with her amazing children, the love of her life, and their 15 birds and 2 dogs.

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