Snapchat is one of the world’s most popular social networks with nearly 200 million daily active users. As the most popular app among users age 12-17 it is becoming increasingly important for youth-focused brands, with ad revenue growing at around 30% per year.
Snapchat Ads offer a variety of ways to advertise your business to ideal customers. They can include page promotions, leads ads, videos and carousels, all shown on users mobile or desktop.
However, clicking a Snapchat ad is just the first step in a customer’s journey. SegMetrics, connects that click to the rest of your funnel, including purchases made weeks, months or years later.
Connecting SegMetrics with your Snapchat Ads account allows advertisers to calculate their return on ad spend based on the lifetime value attribution, not just an immediate conversion. No matter how long or complex your funnel, SegMetrics will put the pieces together.
When you get started with Snapchat Ads and SegMetrics, you can start tracking campaigns in terms of their larger impact on your business. With the tools to see everything from subscription revenue to email clicks to refund rates, you can finally get a holistic analytics view of your entire marketing funnel.