Why Customers Are Like Cats That See Cucumbers

Vanessa Copley

If you’ve ever had a cat, you know that they can be skittish creatures. Maybe even a little insane.  One minute they’re purring contentedly in your lap, and the next they’re climbing your face because they saw a cucumber.

As a digital marketer, you might find that your customers are a lot like cats. They’re cautious, they’re easily spooked, and they’re hesitant to commit until they’re absolutely sure they can trust you. So how can you build trust and keep your customers from running for the hills? Here are a few tips:

Be Transparent

Cats are always on the lookout for danger, and customers are no different. They want to know exactly what they’re getting into before they make a purchase or they are going to be wary. So be transparent. Provide clear, easy-to-understand sign-up for a service. If you’re not upfront and honest about your pricing, your policies, and your practices, information about what you offer, and what you expect in return, customers are likely to not buy because they are afraid. Build trust by being clear about payment information, any monthly fees, and when payments are due.

Provide Social Proof

Cats are notoriously independent creatures, and they don’t like being told what to do. Customers are the same way. They don’t want to take your word for it that your product or service is the best. They want to see proof. That’s where social proof comes in. Social proof is evidence that other people have used and enjoyed your product or service. It can be in the form of customer reviews, testimonials, or case studies. By providing social proof, you’re showing customers that other people have trusted you and had a positive experience. That can go a long way to build trust.

Build Relationships

Cats may be aloof, but they still want attention and affection from their owners. Or maybe they want us to worship them?  I’m not entirely sure, cats are scary.  Customers are the same way. They want to feel valued and appreciated. That’s why building relationships is so important. You want to create a connection with your customers that goes beyond just a transactional relationship. Respond promptly to their inquiries and complaints, and make an effort to get to know them on a personal level. When customers feel like they know you and trust you, they’re more likely to stick around.

Offer Value

Customers are more likely to trust your business if they feel like they’re getting something valuable out of the interaction. This could be in the form of educational content, helpful tips, or exclusive discounts. By providing lots of value, you’re showing customers that you’re not just interested in making a sale – you genuinely want to help them.

So while customers can be like a terrified cat that just saw a cucumber, bouncing off the walls and fleeing at first sight of a vegetable ….you can build trust and increase your sales by being transparent, providing social proof, engaging with customers, and offering value. Remember, building trust takes time and effort, but it’s worth it in the end.

Vanessa Copley


Vanessa Copley is a business automation specialist and the founder of Custom Client Journey. She specializes in client journey management and bringing the human touch to your automated experience. In her free time, she enjoys reading fantasy and horror novels, practicing Tang Soo Do and spending time with her amazing children, the love of her life, and their 15 birds and 2 dogs.

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