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Data Beats Opinion

Thoughts & Interviews with experts who improve their business with data. Learn how to improve your marketing and revenue with straight-forward strategies you can do today.

Data Beats Opinion

Creating More Efficient SOPs with Say Gabriel

Data Beats Opinion

Modifying the Typical Sales Funnel with Claire Suellentrop

Data Beats Opinion

Building Community, Leveraging Novelty & Creating Urgency with Kurt Elster

Success Stories
How SegMetrics Fed Dr. Axe Insights for A Healthier Product Development Roadmap

SUMMARY The Client Axe Wellness (draxe.com) is one of the most successful health blogs around. They offer a ton of […]

Marketing
How to Build an Advertising Sales Funnel: The $200K Case Study

If you’re a longtime reader, you know the power of a good email nurture sequence and you even know how […]

Ads
Why You Shouldn’t Use URL Shorteners in Ads

URL shorteners like Bit.ly were hailed as the greatest thing to happen to social media and PPC since Bing Crosby […]

Marketing
The Lead Gen Tool You Can Learn from Seventeen Magazine

Picture this… You launch a new marketing tool that your prospects are so excited about that it gets shared with […]

Ads
Getting Ahead with Paid Ads on Facebook and Google

Advertising is not new. In fact, there’s proof that advertising has been around since before modern history. The Egyptians used […]

Facebook
Off-Again-On-Again: Facebook Brings back URL Dynamic Parameters

Facebook ads has done it again. After URL Parameters were suddenly removed from Facebook Ads in March of 2018, this […]

Article
Embrace Variety! Increase Opt-ins with Tasty Super-Targeted Content

Imagine for a moment that instead of selling a course, you’re selling ice cream. (Mmm, ice cream.) You first decision […]

Marketing
What We Learned Analyzing 43 Million Leads and $2.6 Billion in Sales

Here at SegMetrics, we help our customers understand their marketing funnels — where people come from, what they buy, and […]

Updates
[Update] SegMetrics Summer Feature Blowout

Summer this year has been hot and humid, which is why we’ve locked ourselves in the SegMetrics office, toiling away […]

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We added SegMetrics yesterday to see if it could find answers to questions a client’s had for over a year and that couldn’t be put off any longer. It could, and did so within about 30 seconds.

Michelle Warner
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