Thoughts & Interviews with experts who improve their business with data. Learn how to improve your marketing and revenue with straight-forward strategies you can do today.
Imagine if there was no difference in the quality of products you purchased. You wouldn’t have the fun of buying clothes at a discount store or from a couture designer…There would be no difference in purchasing a Craigslist used car or a brand new luxury Lexus…And you’d get the same experience vacationing at a cheap hostel or a five-star resort.Fortunately, every product or service you use exists on a quality spectrum. You can decide whether you want something high-end, low-end, or mid-range. And that allows the marketplace to hold even more products – like yours!Whether you’ve already launched or are just thinking about launching, it’s important to identify where your product falls and where you WANT it to fall on the spectrum.Do you want your product to be like McDonalds……appealing to a mass audience while selling many products of low quality on the cheap?Do you want your product to be a fancy steakhouse……guaranteeing a quality experience at a premium price for a niche market?Or maybe your product is somewhere in the middle……providing a perfectly adequate experience at a reasonable cost?It’s important to note that we’re not saying that being upscale or downscale is right or wrong. After all, McDonalds is a billion dollar corporation that started out selling cheap burgers. Our point is, there’s a demand for products and services at all points on the spectrum. But it’s vitally important for you to understand your own goals for your product, and what your target market expects from you.We know you’re capable of “steakhouse quality” and pulling in steakhouse revenue. Even if it’s just something to aim for – why not aim high?Let’s talk about the three main factors that set a steakhouse product apart from a McDonalds product, and how you can adapt them to your online course.
Want to go deeper? Click on a category below for more from Data Beats Opinion.
You published your book?! Congratulations! Take a minute to let this sink in: People are paying to read the things…
People talk a lot about the value of customer testimonials and product case studies. But they don’t often talk about…
One of the biggest issues when you’re making a new product is “the unknown.” Until you launch, you have absolutely…
Every product needs quality testimonials. Whether you’re selling an e-book, an online course, or consulting services, a testimonial is a…
When you buy something, WHO you buy it from is just as important as WHAT you’re buying. No one wants…
Let’s do a little mental exercise. Picture in your mind the vision of a successful CEO, entrepreneur, or business owner.…
Today, we’re going to show you how to create the perfect product to complement your main offer – a product…
We’ve arrived to the most exciting part of our discussion – how to improve your conversion rate, that is, how…
If one thing’s become clear, it’s that email marketing takes work, but it’s very much worth the effort. Your email…
Imagine that you are walking down a busy street in a big city. It’s all lined with restaurants. Every restaurant…
Think of some of the big-name online personalities you know and follow. They seem like they can do just about…
Welcome to the SegMetrics Authority Interview Series! This recurring interview series invites experienced product and course creators to share their…
Marketing your product to consumers is a process that goes through several steps and avenues. However, many of us will…
They told us that being locked in the SegMetrics office toiling away at new features would be bad for moral.…
One of the biggest feature requests we receive from customers is that they want to track their sales in SegMetrics,…
We added SegMetrics yesterday to see if it could find answers to questions a client’s had for over a year and that couldn’t be put off any longer. It could, and did so within about 30 seconds.