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Tracking & Reporting, Articles, Tools & Recommendations
7 Must-Know Marketing Metrics to Track for Higher ROI
A well-structured marketing KPI dashboard is essential for tracking and optimizing your marketing efforts. In today’s competitive online environment, businesses…
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Check This Out: Uncovering Common Marketing Problems with SegMetrics
In this week’s Check This Out video, we delve into how SegMetrics addresses and resolves common yet critical analytics issues that marketers face.

UTM Essentials: The 80/20 Guide
What are UTMs? UTM parameters — or UTM tags — are a free, simple, and easy way to track where…

Check This Out: Customer Journey Mapping with SegMetrics
In this week’s Check This Out video, we explore the world of customer journey mapping with SegMetrics. Dive into how…

Explore the SegMetrics Partner Directory
Hey Marketers, Welcome to 2024! If you’re looking for fresh marketing support to help your campaigns succeed and get you…

Announcing the SegMetrics Partner Directory
Hey Ad Agencies & Marketers, Welcome to 2024! As the new year unfolds, it’s the perfect time to boost your…

Check This Out: “How can I create a custom dashboard with new subscribers & ROI for my clients?”
In this week’s Check This Out video, we explore how to create custom dashboards in SegMetrics that highlight your client’s…

SegMetrics — Your Agency’s Secret Optimization Weapon
Are you ready to transform your advertising and marketing? At SegMetrics, we focus on understanding our impact on our clients’…

SegMetrics Custom Agency Branding
For digital agencies, marketing agencies, and ad agencies, maintaining a consistent and recognizable brand image is key. Customizing the look…

Check This Out: “How can I report across all my different marketing tools to get actual customer value?”
Are you struggling with data fragmentation? In the evolving world of digital marketing, piecing together the data from your marketing…

Introducing AI Insights: Your new tool for clear, actionable marketing insights
Our new AI Insights feature is designed to help you turn your, your client’s, or your agency’s marketing and advertising…

Studiocart Meet SegMetrics: Upgrade Your Data Analysis
Using Studiocart for your orders and subscriptions? Take your analytics to the next level by integrating directly with SegMetrics. Whether…

Share your experience as a creator
Fill out ConvertKit’s survey for their annual State of the Creator Economy Report.

Save 30% on SegMetrics this BFCM — And Claim $775 in Bonuses
Black Friday is gearing up — it’s less than a week away and it can either be the biggest headache…

Announcing ‘Share Connection Requests’
Maybe you’ve run into this particular challenge before. You’re an agency or a consultant working with different clients You’re setting…

Hyros Pricing: Costs Compared & Alternatives Explored
Discover how much you could be saving each month if you use SegMetrics’ attribution software instead of Hyros. (And see how SegMetrics provides better tracking and a more complete view of your full customer journey.)
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