Data Beats Opinion

by SegMetrics

Thoughts & Interviews with experts who improve their business with data.
Learn how to improve your marketing and revenue with straight-forward strategies you can do today.

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Article
What to Say and How to Say It: Our Goof-proof Plan for Video Domination (Part 1)

Lights, camera, action! Videos are the building blocks for your marketing funnel. But if you’ve never made a video before...or…

 
Article
The Ups, Downs, Ins, and Outs of Upsells, Down-Sells, and Cross-Sells

There are so many ways to buy things these days. On your phone, your tablet, your computer. One-off purchases, bundles,…

 
Article
The Must-Read Marketing Segmentation Handbook

What’s the biggest misconception online marketers have about their own product? That their product is for EVERYONE. People hold on…

 
Marketing
Focus Makes Perfect: Finding Your Most Successful Niche

Success is multi-faceted, with so many factors that can make or break your business. But there’s one factor that’s underappreciated...and…

 
Marketing
Expand Your Audience with Tiered Pricing and the Goldilocks Principle

When you’re hungry, you don’t always want to eat the same thing. Sometimes you crave a fancy, five-star dining experience.…

 
Marketing
Why Metrics Matter More Than Ever For Your Business

Different numbers tell different stories. Knowing your measurements, knowing your metrics, knowing your key performance indicators - call it what…

 
Article
Three ways to overcome customers most common objections to purchasing

It’s a problem as old as time: you create a product, but people aren’t buying. Even if you have plenty…

 
Tiered Pricing
Marketing
Why Tiered Pricing Is the ONLY Way to Price Your Product

Tiered pricing is one of those no-brainer concepts that some entrepreneurs and companies are hesitant to embrace. Don’t make that…

 
Article
The psychology behind why people don’t value PDFs, no matter how great the content

Imagine you’re on stage of The Value Is Right. The lights are bright, applause is thundering, and yet you clearly…

 
Marketing
Black Friday Aftermath: Analyzing $2.3 Million over Black Friday & Cyber Monday 2018

Black Friday and Cyber Monday are ostensibly the two largest shopping days of the year -- especially for ecommerce. This…

 
Marketing
Everyone Loves Evergreen Webinars. But do they Really Convert to Sales?

Evergreen Webinars are de rigueur for product marketing -- especially to cold traffic. There are a number of online tools…

 
Marketing
Using the Stair-Step Model for Landing Pages that Work

You’ve heard the stats. All the way back in 1997 Nielsen showed that people don’t read online - they scan.…

 
Article
Tackling Price Objections: What to do if you’re hearing your prices are too high

Let me tell you a story. A friend of mine launched a travel guide, priced at $47. He guaranteed that…

 
Article
How to Convert Leads That Don’t Buy: The 90-Day Funnel Strategy

There are two outcomes to any marketing funnel. Either the lead purchased the product you had for sale… or they…

 
Marketing
How Upsell Funnels Are Like Printing Free Money

As a marketer, you have a bucket list of tactics to try -- things that you’ll get to one day.…