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Data Beats Opinion

Thoughts & Interviews with experts who improve their business with data. Learn how to improve your marketing and revenue with straight-forward strategies you can do today.

Data Beats Opinion

Creating More Efficient SOPs with Say Gabriel

Data Beats Opinion

Modifying the Typical Sales Funnel with Claire Suellentrop

Data Beats Opinion

Building Community, Leveraging Novelty & Creating Urgency with Kurt Elster

Article
67% of Businesses Don’t Protect Customer Data. Do You?

Let’s say you opened up a store in your town. You did everything you could to make sure it was […]

Article
What to Say and How to Say It: Our Goof-proof Plan for Video Domination (Part 2)

Lights, camera, action! In Part 1 of this series, we talked about how to present yourself on camera. You learned […]

Article
4 Easy Steps To Improve Lead Tracking

We’ve heard from a number of customers over the past few months, and the biggest question people have is how […]

Article
What to Say and How to Say It: Our Goof-proof Plan for Video Domination (Part 1)

Lights, camera, action! Videos are the building blocks for your marketing funnel. But if you’ve never made a video before…or […]

Article
The Ups, Downs, Ins, and Outs of Upsells, Down-Sells, and Cross-Sells

There are so many ways to buy things these days. On your phone, your tablet, your computer. One-off purchases, bundles, […]

Article
The Must-Read Marketing Segmentation Handbook

What’s the biggest misconception online marketers have about their own product? That their product is for EVERYONE. People hold on […]

Marketing
Focus Makes Perfect: Finding Your Most Successful Niche

Success is multi-faceted, with so many factors that can make or break your business. But there’s one factor that’s underappreciated…and […]

Marketing
Expand Your Audience with Tiered Pricing and the Goldilocks Principle

When you’re hungry, you don’t always want to eat the same thing. Sometimes you crave a fancy, five-star dining experience. […]

Marketing
Why Metrics Matter More Than Ever For Your Business

Different numbers tell different stories. Knowing your measurements, knowing your metrics, knowing your key performance indicators – call it what […]

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Customer Voices

We added SegMetrics yesterday to see if it could find answers to questions a client’s had for over a year and that couldn’t be put off any longer. It could, and did so within about 30 seconds.

Michelle Warner
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