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by SegMetrics

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Looking past the purchase: how to test the best ways for increasing customer value

It’s a simple calculation really,

Keith Perhac

Founder @ SegMetrics

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Article

Turning a college hustle into a successful business – with Thomas Smale

This week, Keith sat down with Thomas Smale, the CEO and founder of FE International, a top-ranked global M&A advisor of SaaS,…

Keith Perhac

Founder @ SegMetrics

Article

How to Cut Your CPA by 24% Using Advanced AI Training

Increasing traffic is no longer enough It’s the core challenge of every digital marketer; more sales for less money. There…

Keith Perhac

Founder @ SegMetrics

Article

5 Advanced Ways to Maximize your RoAS

Once you have followed the generic advice around match types and automated bidding, it's easy to feel lost about how…

Keith Perhac

Founder @ SegMetrics

Article

Apple-Proof Your Attributions (While Cutting Your CPA)

Ad platform automations are great…so long as they're receiving good data. Facebook and Google can currently measure basic goals in…

Keith Perhac

Founder @ SegMetrics

Article

Google and iOS14.5 – What it means for advertisers

Because running profitable ads isn’t challenging enough, Apple has got the marketing world in a spin with the App Tracking…

Keith Perhac

Founder @ SegMetrics

Article

Stop Training Your Ad Campaigns With Second Rate Data

Ad platform automations are great… if you’re an E-comm expecting visitors to buy immediately. Everyone else is left training the…

Keith Perhac

Founder @ SegMetrics

Article

How eCommerce Marketers Restore Their Profit Margins with SegMetrics

Ecommerce is brutal. Between climbing ad costs and narrowing profit margins, it keeps getting harder to turn a profit. Facebook…

Keith Perhac

Founder @ SegMetrics

Article

Seg vs GA: Comparing funnel and website analytics

As a marketer it’s pretty certain you use Google Analytics. It’s the swiss army knife of marketing tools, used to…

Keith Perhac

Founder @ SegMetrics

Article

How an online course entrepreneur found her funnel’s flaws with SegMetrics

Sam has an online music course that she has been running for 4 years. The market has become increasingly crowded,…

Keith Perhac

Founder @ SegMetrics

Article

The iOS14 Update – What it means for digital marketers

As if 2020 wasn’t crazy enough, last June Apple announced that iOS14 would include a new App Tracking Transparency framework…

Keith Perhac

Founder @ SegMetrics

Innovators

Multi-touch Attribution Models with Dan McGaw

Recently Keith chatted with Dan McGaw, the founder and CEO of McGaw.io, formerly known as Effin Amazing, a marketing technology…

Keith Perhac

Founder @ SegMetrics

Article

9 Must-Have CRO Tools To Use And Track Results in 2020

Every marketer knows how important it is to constantly improve a website and track the results of your work. If…

Keith Perhac

Founder @ SegMetrics

Article

The comprehensive guide to planning out and optimizing your marketing funnels

Weak marketing funnels can drag down a business. So of course, there are countless articles about elements such as improving…

Keith Perhac

Founder @ SegMetrics

Article

A fairly awesome guide to finding your 80/20 customers

Marketers have become rather obsessed with goals and conversions. (And with good reason!) We take them as the benchmark of…

Keith Perhac

Founder @ SegMetrics

Innovators

Creating More Efficient SOPs with Say Gabriel

We’re back with another episode of DBO with Keith Perhac. This week, Keith chats with Anansi’s Say Gabriel. Say’s main…

Keith Perhac

Founder @ SegMetrics