Thoughts & Interviews with experts who improve their business with data. Learn how to improve your
marketing and revenue with straight-forward strategies you can do today.
It’s a problem as old as time: you create a product, but people aren’t buying. Even if you have plenty […]
Tiered pricing is one of those no-brainer concepts that some entrepreneurs and companies are hesitant to embrace. Don’t make that […]
Imagine you’re on stage of The Value Is Right. The lights are bright, applause is thundering, and yet you clearly […]
Black Friday and Cyber Monday are ostensibly the two largest shopping days of the year — especially for ecommerce. This […]
Evergreen Webinars are de rigueur for product marketing — especially to cold traffic. There are a number of online tools […]
You’ve heard the stats. All the way back in 1997 Nielsen showed that people don’t read online – they scan. […]
Let me tell you a story. A friend of mine launched a travel guide, priced at $47. He guaranteed that […]
There are two outcomes to any marketing funnel. Either the lead purchased the product you had for sale… or they […]
As a marketer, you have a bucket list of tactics to try — things that you’ll get to one day. […]
In our CRM, reports that should be available with a few clicks just aren’t there.
SegMetrics changed that for us. Now we can see exactly which leads are most profitable and where our biggest opportunities lie. SegMetrics is like your marketing crystal ball.