Data Beats Opinion

by SegMetrics

Thoughts & Interviews with experts who improve their business with data.
Learn how to improve your marketing and revenue with straight-forward strategies you can do today.

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Marketing
The Lead Gen Tool You Can Learn from Seventeen Magazine

Picture this… You launch a new marketing tool that your prospects are so excited about that it gets shared with…

 
Ad Tracking
Getting Ahead with Paid Ads on Facebook and Google

Advertising is not new. In fact, there’s proof that advertising has been around since before modern history. The Egyptians used…

 
Facebook
Off-Again-On-Again: Facebook Brings back URL Dynamic Parameters

Facebook ads has done it again. After URL Parameters were suddenly removed from Facebook Ads in March of 2018, this…

 
Article
Embrace Variety! Increase Opt-ins with Tasty Super-Targeted Content

Imagine for a moment that instead of selling a course, you’re selling ice cream. (Mmm, ice cream.) You first decision…

 
Marketing
What We Learned Analyzing 43 Million Leads and $2.6 Billion in Sales

Here at SegMetrics, we help our customers understand their marketing funnels -- where people come from, what they buy, and…

 
Announcements
[Update] SegMetrics Summer Feature Blowout

Summer this year has been hot and humid, which is why we've locked ourselves in the SegMetrics office, toiling away…

 
Marketing
The Secret Behind Star Wars & How it Can Improve Your Emails

Like many heroes at the beginning of their quests, our hero starts out as nothing special. He lives on a…

 
Marketing
How to Split Test Effectively, Even With Low Traffic

Some websites feel like magic. You arrive at their homepage looking for something and within a few clicks you’ve found…

 
Article
From Cold to Hot: How to warm up your marketing leads

It was supposed to be simple. You created a website and an email list. You wrote a killer incentive to…

 
Marketing
Half of Your Marketing Is Wasted. Do You Know Which Half?

Let me guess… You’ve been staring at your marketing numbers for hours — maybe even days. Your eyes have gone…

 
Article
Get Your Customers to Buy Now with These Time-Tested Action Tactics

"The best thing about waiting until the last minute is that it only takes a minute." —Wake Forest If there’s…

 
Announcements
SegMetrics Update Version 2: Faster, Smoother, and Smarter Analytics

Over the past four months, our team has been hard at work researching and building a faster, more intuitive experience…

 
Article
The Definitive Guide to the Software & Services You Need to Start Selling Information Products

Whether you’re selling e-books or webinars, online courses or consulting services, building an online presence for your business can be…

 
Customer Stories
Infusionsoft Marketing Success: 10+ Experts Share Their Knowledge

At Segmetrics, we have over a decade of experience helping marketers improve their campaign success with Infusionsoft. In that time, we've…

 
Article
Which Type of Email User Are You?

How many emails do you get in a day? Dozens? Hundreds? Thousands? Marketers sent over 838 billion emails in 2013…and…