Data Beats Opinionby SegMetrics
Thoughts & Interviews with experts who improve their business with data.
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How to Turn Your Book Into a Course
You published your book?! Congratulations! Take a minute to let this sink in: People are paying to read the things…
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19 Places You Should Be Using Customer Testimonials and Case Studies
People talk a lot about the value of customer testimonials and product case studies. But they don’t often talk about…
Give Yourself a Head Start with a Mastermind Beta Launch
One of the biggest issues when you’re making a new product is “the unknown.” Until you launch, you have absolutely…
How to Get Customer Testimonials that Crush Skepticism and Increase Sales
Every product needs quality testimonials. Whether you’re selling an e-book, an online course, or consulting services, a testimonial is a…
Lead the Way! Using Online Summits to Build Authority
When you buy something, WHO you buy it from is just as important as WHAT you’re buying. No one wants…
Are you looking for product promotion in all the wrong places?
Let’s do a little mental exercise. Picture in your mind the vision of a successful CEO, entrepreneur, or business owner.…
The #1 Way to Create a Product Idea that Sells
Today, we’re going to show you how to create the perfect product to complement your main offer – a product…
How EOFire’s Free Email Courses Actually Drive Revenue
John Lee Dumas is a master at Lead Magnets and Infusionsoft marketing automation. A Lead Magnet is free content that…
How to Sell More Stuff – Eight Email Conversion Tips
We’ve arrived to the most exciting part of our discussion – how to improve your conversion rate, that is, how…
Email Marketing Success – Work at It and Learn from It
If one thing’s become clear, it’s that email marketing takes work, but it’s very much worth the effort. Your email…
How To Deal With Competitors In Your Space – Your Perspective Matters
Imagine that you are walking down a busy street in a big city. It’s all lined with restaurants. Every restaurant…
Are You Wearing Too Many Hats?
Think of some of the big-name online personalities you know and follow. They seem like they can do just about…
What To Get Started With Today?
Welcome to the SegMetrics Authority Interview Series! This recurring interview series invites experienced product and course creators to share their…
Does Last Touch Attribution Hold Up Today
Marketing your product to consumers is a process that goes through several steps and avenues. However, many of us will…
New Feature: Analytic Insights
They told us that being locked in the SegMetrics office toiling away at new features would be bad for moral.…
New Feature: Zapier Integration
One of the biggest feature requests we receive from customers is that they want to track their sales in SegMetrics,…
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