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Data Beats Opinion

by SegMetrics

Thoughts & Interviews with experts who improve their business with data.
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Ad Tracking

Why You Shouldn’t Use URL Shorteners in Ads

URL shorteners like Bit.ly were hailed as the greatest thing to happen to social media and PPC since Bing Crosby tap-danced with Danny Kaye.
Keith Perhac
Founder @ SegMetrics
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Picture this… You launch a new marketing tool that your prospects are so excited about that it gets shared with…

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Getting Ahead with Paid Ads on Facebook and Google

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Off-Again-On-Again: Facebook Brings back URL Dynamic Parameters

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What We Learned Analyzing 43 Million Leads and $2.6 Billion in Sales

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Announcements
[Update] SegMetrics Summer Feature Blowout

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Marketing
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Marketing
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Article
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It was supposed to be simple. You created a website and an email list. You wrote a killer incentive to…

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Marketing
Half of Your Marketing Is Wasted. Do You Know Which Half?

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Article
Get Your Customers to Buy Now with These Time-Tested Action Tactics

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Announcements
SegMetrics Update Version 2: Faster, Smoother, and Smarter Analytics

Over the past four months, our team has been hard at work researching and building a faster, more intuitive experience…

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Article
The Definitive Guide to the Software & Services You Need to Start Selling Information Products

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Customer Stories
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Article
Which Type of Email User Are You?

How many emails do you get in a day? Dozens? Hundreds? Thousands? Marketers sent over 838 billion emails in 2013…and…

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