Spiffy X SegMetrics — Data Beats Opinion
Michael Hunter is the co-founder of Spiffy Checkouts, a best-in-class checkout solution for online businesses. With over a billion data…
Val Geisler helps SaaS and subscription-based e-Commerce brands use email to strategically convert leads, retain customers long term, and close more monthly recurring revenue. Her passion is great email copy, crafting email marketing strategy and helping businesses reduce churn and increase customer happiness. Val is amazing at customer retention and customer communication and I’m super happy to have her on the show.
In this interview with Val, we discuss:
- The metrics you should know when it comes to your email marketing
- The benefits of using consultants to scale your SaaS business
- The importance of asking ‘why’ a lot when it comes to understanding your data
- The role of building brand affinity to reduce customer churn
- How to build strong connections with your customers through your onboarding flow
- Adding a personalized touch to your onboarding to make your customers feel cared about
You can find Val at:
@lovevalgeisler
Keith is the Founder of SegMetrics, and has spent the last decade working on optimizing marketing funnels and nurture campaigns. SegMetrics was born out of a frustration with how impossibly hard it is to pull trustworthy, complete and actionable data out of his client’s marketing tools.
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