The Importance of Personalization in Online Marketing with Jason Resnick

Jason Resnick helps freelancers get more leads, find better clients and build recurring revenue. Jason started working in eCommerce back when it was next to impossible to get someone to put their credit card online. He’s truly an expert in this space and I’m really excited to have him on the show.

In this interview with Jason, we cover:

• How Jason got his start in eCommerce
• The importance of personalization in online marketing
• Why one of the first things Jason does with his clients is ask them what their customer journey is
• Helping his clients identify their sales cycle
• Nurturing customers through email
• The importance of picking the right lead magnet
• Using lead scoring
• Launch style funnels vs evergreen funnels
• How to make your marketing stand out in a crowded space
• The value of putting yourself through your own funnels

Connect with Jason

@rezzz on Twitter

rezzz.com