Data Beats Opinionby SegMetrics

As long-time digital marketers, we’ve become somewhat of a sommelier of marketing tools – and we collect them with the…

Did you know that The Great Gatsby was a complete flop? When F. Scott Fitzgerald died, his last royalty check…

Your email list is like the goose that laid the golden egg. As the old fable goes, a lucky farmer…

You’ve heard the story of the carrot and the stick, right? It goes something like this: A boy hitches up…

Whoops. …You created a new product. …You gave it a sexy name. …You went all-out in search of publicity. …You…

Does size matter? C’mon, get your mind out of the gutter. We’re talking about the size of your email list.…

The best thing about creating your first course is that you don’t have to build it from scratch. You already…

At the end of your day, do you close out dozens of browser tabs that you intended to look at…

The internet has changed everything. It’s changed the way we do business. It’s changed the way we connect with people.…

We want you to give away your best content for free. Ooh! Did you feel that? It’s your gut reaction…

Let’s say you opened up a store in your town. You did everything you could to make sure it was…

Lights, camera, action! In Part 1 of this series, we talked about how to present yourself on camera. You learned…

We’ve heard from a number of customers over the past few months, and the biggest question people have is how…

Lights, camera, action! Videos are the building blocks for your marketing funnel. But if you’ve never made a video before…or…

There are so many ways to buy things these days. On your phone, your tablet, your computer. One-off purchases, bundles,…