Lights, camera, action!In Part 1 of this series, we talked about how to present yourself on camera. You learned how to create your \u201conscreen persona,\u201d how to give an awesome introduction, and how to pump up your energy to excite your students.Today, we\u2019ll be talking about the structure behind your videos. It might not sound like a sexy topic, but trust us, it\u2019s super important and often overlooked.Even the most conversational, off-the-cuff looking video has structure behind it. Every video needs a solid foundation like a new house has. Without it, your students can get confused, bored, or just plain annoyed. And you don\u2019t want that.Structuring your course content videosWhat do you say, and in what order do you say it for maximum impact?Think of your video like an audio\/visual textbook. You need to put things in a logical order for them to make sense to your students. You wouldn\u2019t teach someone E=mc2 before teaching them 2+2=4, would you?Keep that in mind when you\u2019re outlining your video content. Your course videos should all follow this basic structure:Say hi.We talked about the importance of your introduction at length above, but we want to reiterate: your introduction is your handshake. Never start a video without it!Establish context.Tell your students what course this is. Tell them where you are in the syllabus (day 3, lesson 5, etc.). Tell them what today\u2019s topic is. By setting the scene, you put your students at ease and make them feel comfortable that they know what\u2019s about to happen. Your students will put themselves in a different mindset if it\u2019s the first day of class vs. the last day of class \u2014 so make sure your students know what\u2019s about to happen.Recap.Give a quick overview of what you covered in the previous video, to remind students of what they\u2019ve learned and get them ready for the next step. You can also go back further, giving a brief mention of all the previous lessons your students have watched so far. The key is to keep it short and top-line.Assume the worst.What if your student got amnesia between the previous lesson and today\u2019s lesson? You want to be able to provide enough context that they can still jump in and succeed during today\u2019s lesson. Again, don\u2019t overdo it, but assume that all of your students have forgotten everything you\u2019ve already told them. This kind of hand-holding will make them feel comfortable and increase their levels of success.Illustrate your points.As you discuss your course content, use examples, stories, and anecdotes whenever possible. Illuminating language helps your students understand and retain information better than dry facts. Think of yourself as Aesop, telling fables to get your point across.Finish strong.At the end, you\u2019ll want to do another recap of what your students learned today. Cover the main takeaway points, but don\u2019t go into detail. Then, leave your students with a clear call to action.Your CTA might ask them to complete some homework, or to review additional materials, or even to brainstorm how today\u2019s lesson can be applicable in their own lives. You always need to tell your students what to do next. And tell them your name one more time before signing off.How long should my video be?Let\u2019s take a minute to talk about video length before we move on.We commonly see people make videos that are just too darn long. They\u2019re 30 minutes, 45 minutes, even 60 minutes of uninterrupted information.If you have a hard time getting through a full episode of a mildly entertaining TV show, think how hard it will be for your students to get through a long video with no storyline and no laugh track.The optimal video length is 10-20 minutes, tops. If you have 60 minutes of content, that\u2019s great. But break it up into 3-6 shorter videos instead of asking your students to watch an hour of content.It\u2019s hard to ask your students to commit an hour of their time at once. Who has a full, uninterrupted hour these days? Shorter pieces give your students options. They can watch first thing in the morning, on their lunch break, or at night when the kids have gone to bed.Short videos equal flexibility, and students love flexibility.Not only that. Short videos improve your students\u2019 mood. How? Well, when you accomplish a small task or cross something off your to-do list, you release a flood of endorphins that make you feel good. When your student completes a video, they feel that same endorphin buzz.Would you rather give your students 1 endorphin rush at the end of your 60 minute video\u2026Or 6 endorphin rushes, after each 10 minute video?When it comes to video length, shorter is always better.Foolproof video scripts to use right nowRight now, some of you are thinking:\u201cAll this is great, but\u2026how do I put it into action?\u201dDon\u2019t worry, we\u2019ve got you covered. Here are two video script templates just for you. You\u2019ll have to fill in the blanks with your unique course content details, but everything else you can use off the shelf.If you feel comfortable, personalize these scripts to reflect your onscreen persona. It will make a stronger impact if the words feel like they\u2019re coming out of you naturally. Feel free to copy, paste, and edit these scripts to meet your needs.Course Content Video Script Template #1Hi, this is [Keith Perhac] from [Making Your Perfect Course Video]. Thank you so much for joining me! [Making videos] is my personal passion, so I\u2019m really looking forward to our discussion.Today, we\u2019re on lesson [three] out of [seven]. Congratulations on making it this far! That\u2019s an accomplishment in itself. Our topic today is [lighting]. I\u2019m really pumped to talk about that, because [lighting] is one of the most important factors in [Making Your Perfect Course Video].But before we get to [lighting], here\u2019s a quick recap of what you learned last time.Our topic was [how to write a video script]. Remember? We covered the basics of [your introduction, establishing context, and giving a quick recap]. We talked about [how to illustrate your information with stories and examples, and the importance of a strong call to action].I want you to remember all of that while we talk about [lighting] today, okay? I\u2019m excited. Let\u2019s jump right in![Fill in 5-15 minutes of your unique course content information here.]Well, that\u2019s it for today. Just to recap: [Quick recap of main points]. Get ready for next time, when I\u2019ll be teaching you everything you need to know about [microphones].Thank you again for joining me for lesson [three] of [Making Your Perfect Course Video]. If you have any questions about our discussion, please email me right now at [email@example.com]. I\u2019m [Keith Perhac], and I\u2019ll see you soon!Course Content Video Script Template #2Hi, there. This is [Keith Perhac] from [Advanced Video Marketing]. It\u2019s lovely to see you, and thanks so much for tuning in.I\u2019m here to guide you through the course and make sure you have a great time, so if you ever have any questions or problems, don\u2019t hesitate to contact me. My email is [firstname.lastname@example.org], and I\u2019d be happy to hear from you at any time for any reason.So, welcome to day [one] of the course. After today, you\u2019ll have just [eight] lessons to go until you\u2019re a master [Advanced Video Marketer]! Our topic today is [Video Marketing Strategy].\u00a0Are you ready?[Fill in 5-15 minutes of your unique course content information here.]That was a lot of information. Thanks for sticking with me. But you\u2019re not done yet! I\u2019d like you to [start brainstorming your own video marketing strategy. Over the next few lessons, we\u2019ll continue to work on this, but for today I just want you to spend some time brainstorming and writing down a few ideas. Next week, I\u2019ll ask you to share your ideas, and we\u2019ll fill in the details]. That\u2019s your homework.This is [Keith Perhac] of [Advanced Video Marketing], and I want to say thanks again for joining me. I\u2019ll have some more great tips and advice next time, so get excited! Bye!What to say in your marketing videoVideo is a spectacular tool not just for teaching courses, but for marketing courses. What other medium lets you really show off your personality and connect in a one-on-one way with potential new students?Keep in mind that your marketing videos will be very different from your course content videos.In your course videos, you\u2019re sharing information with an audience who\u2019s already interested in your area of expertise. In a marketing piece, you\u2019re primarily focusing on selling to an audience who doesn\u2019t know who you are.Depending on your goals and your audience, your video can take many forms:Traditional \u201cTV commercial\u201d styleHelpful content mimicking your own course contentStraight-up sales pieceBut whatever your format, it should always include:Your nameYour course or product nameYour website URLA strong CTAAnd your tone should be:High energy. Even higher energy than your course videos.Strong and confident \u2014 \u201cthe expert.\u201dAppealing to the audience you want to attract.In line with the onscreen persona you\u2019ve created.Your turn!Don\u2019t wait one more minute before you make your first video. It can be thirty seconds or twenty minutes, but taking that first step is incredibly important to getting comfortable in front of the camera.Choose one of the video script templates above and fill in your course-specific information. Then, turn on the camera and speak from the heart. Show off your onscreen persona and really engage with your audience. We know you\u2019ll make something great!