Thoughts & Interviews with experts who improve their business with data. Learn how to improve your marketing and revenue with straight-forward strategies you can do today.
You’ve heard the stats.
Want to go deeper? Click on a category below for more from Data Beats Opinion.
Let me tell you a story. A friend of mine launched a travel guide, priced at $47. He guaranteed that…
There are two outcomes to any marketing funnel. Either the lead purchased the product you had for sale… or they…
As a marketer, you have a bucket list of tactics to try -- things that you’ll get to one day.…
So. You want more leads. You’ve spent a few months writing blog posts to boost your organic traffic and have…
My uncle Ben always told me: "With great power comes great responsibility." Or maybe that was someone else. Oh well.…
SUMMARY The Client John Lee Dumas of EOFire sold over $2,137,739 in online courses this year. He’s a great example…
SUMMARY The Client Axe Wellness (draxe.com) is one of the most successful health blogs around. They offer a ton of…
If you’re a longtime reader, you know the power of a good email nurture sequence and you even know how…
URL shorteners like Bit.ly were hailed as the greatest thing to happen to social media and PPC since Bing Crosby…
Picture this… You launch a new marketing tool that your prospects are so excited about that it gets shared with…
Advertising is not new. In fact, there’s proof that advertising has been around since before modern history. The Egyptians used…
Facebook ads has done it again. After URL Parameters were suddenly removed from Facebook Ads in March of 2018, this…
Imagine for a moment that instead of selling a course, you’re selling ice cream. (Mmm, ice cream.) You first decision…
Here at SegMetrics, we help our customers understand their marketing funnels -- where people come from, what they buy, and…
Summer this year has been hot and humid, which is why we've locked ourselves in the SegMetrics office, toiling away…
“You can just see everything that you want to see without having to dig into the details or look up any numbers on a daily basis. You just automatically have them ping on your dashboard. It’s nice to have the big picture and then be able to get directly into a more detailed view when you need it.”
Read the Case Study