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Data Beats Opinion

Thoughts & Interviews with experts who improve their business with data. Learn how to improve your marketing and revenue with straight-forward strategies you can do today.

Data Beats Opinion

Creating More Efficient SOPs with Say Gabriel

Data Beats Opinion

Modifying the Typical Sales Funnel with Claire Suellentrop

Data Beats Opinion

Building Community, Leveraging Novelty & Creating Urgency with Kurt Elster

Article
What to Say and How to Say It: Our Goof-proof Plan for Video Domination (Part 1)

Lights, camera, action! Videos are the building blocks for your marketing funnel. But if you’ve never made a video before…or […]

Article
The Ups, Downs, Ins, and Outs of Upsells, Down-Sells, and Cross-Sells

There are so many ways to buy things these days. On your phone, your tablet, your computer. One-off purchases, bundles, […]

Article
The Must-Read Marketing Segmentation Handbook

What’s the biggest misconception online marketers have about their own product? That their product is for EVERYONE. People hold on […]

Marketing
Focus Makes Perfect: Finding Your Most Successful Niche

Success is multi-faceted, with so many factors that can make or break your business. But there’s one factor that’s underappreciated…and […]

Marketing
Expand Your Audience with Tiered Pricing and the Goldilocks Principle

When you’re hungry, you don’t always want to eat the same thing. Sometimes you crave a fancy, five-star dining experience. […]

Marketing
Why Metrics Matter More Than Ever For Your Business

Different numbers tell different stories. Knowing your measurements, knowing your metrics, knowing your key performance indicators – call it what […]

Article
Three ways to overcome customers most common objections to purchasing

It’s a problem as old as time: you create a product, but people aren’t buying. Even if you have plenty […]

Tiered Pricing
Marketing
Why Tiered Pricing Is the ONLY Way to Price Your Product

Tiered pricing is one of those no-brainer concepts that some entrepreneurs and companies are hesitant to embrace. Don’t make that […]

Article
The psychology behind why people don’t value PDFs, no matter how great the content

Imagine you’re on stage of The Value Is Right. The lights are bright, applause is thundering, and yet you clearly […]

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Michelle Warner
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