Thoughts & Interviews with experts who improve their business with data. Learn how to improve your marketing and revenue with straight-forward strategies you can do today.
It’s a problem as old as time: you create a product, but people aren’t buying. Even if you have plenty of traffic, your visitors aren’t converting.
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Tiered pricing is one of those no-brainer concepts that some entrepreneurs and companies are hesitant to embrace. Don’t make that…
Imagine you’re on stage of The Value Is Right. The lights are bright, applause is thundering, and yet you clearly…
Black Friday and Cyber Monday are ostensibly the two largest shopping days of the year -- especially for ecommerce. This…
Evergreen Webinars are de rigueur for product marketing -- especially to cold traffic. There are a number of online tools…
You’ve heard the stats. All the way back in 1997 Nielsen showed that people don’t read online - they scan.…
Let me tell you a story. A friend of mine launched a travel guide, priced at $47. He guaranteed that…
There are two outcomes to any marketing funnel. Either the lead purchased the product you had for sale… or they…
As a marketer, you have a bucket list of tactics to try -- things that you’ll get to one day.…
So. You want more leads. You’ve spent a few months writing blog posts to boost your organic traffic and have…
My uncle Ben always told me: "With great power comes great responsibility." Or maybe that was someone else. Oh well.…
SUMMARY The Client John Lee Dumas of EOFire sold over $2,137,739 in online courses this year. He’s a great example…
SUMMARY The Client Axe Wellness (draxe.com) is one of the most successful health blogs around. They offer a ton of…
If you’re a longtime reader, you know the power of a good email nurture sequence and you even know how…
URL shorteners like Bit.ly were hailed as the greatest thing to happen to social media and PPC since Bing Crosby…
Picture this… You launch a new marketing tool that your prospects are so excited about that it gets shared with…
SegMetrics has helped us get way more value out of our marketing and provided reports that we could only dream of.
If you want to know where the opportunities are hiding in your customer and subscriber data, SegMetrics will show you.