Data Beats Opinion

by SegMetrics

Thoughts & Interviews with experts who improve their business with data.
Learn how to improve your marketing and revenue with straight-forward strategies you can do today.


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Focus Makes Perfect: Finding Your Most Successful Niche

Success is multi-faceted, with so many factors that can make or break your business. But there’s one factor that’s underappreciated...and…

Expand Your Audience with Tiered Pricing and the Goldilocks Principle

When you’re hungry, you don’t always want to eat the same thing. Sometimes you crave a fancy, five-star dining experience.…

Why Metrics Matter More Than Ever For Your Business

Different numbers tell different stories. Knowing your measurements, knowing your metrics, knowing your key performance indicators - call it what…

Three ways to overcome customers most common objections to purchasing

It’s a problem as old as time: you create a product, but people aren’t buying. Even if you have plenty…

Tiered Pricing
Why Tiered Pricing Is the ONLY Way to Price Your Product

Tiered pricing is one of those no-brainer concepts that some entrepreneurs and companies are hesitant to embrace. Don’t make that…

The psychology behind why people don’t value PDFs, no matter how great the content

Imagine you’re on stage of The Value Is Right. The lights are bright, applause is thundering, and yet you clearly…

Black Friday Aftermath: Analyzing $2.3 Million over Black Friday & Cyber Monday 2018

Black Friday and Cyber Monday are ostensibly the two largest shopping days of the year -- especially for ecommerce. This…

Everyone Loves Evergreen Webinars. But do they Really Convert to Sales?

Evergreen Webinars are de rigueur for product marketing -- especially to cold traffic. There are a number of online tools…

Using the Stair-Step Model for Landing Pages that Work

You’ve heard the stats. All the way back in 1997 Nielsen showed that people don’t read online - they scan.…

Tackling Price Objections: What to do if you’re hearing your prices are too high

Let me tell you a story. A friend of mine launched a travel guide, priced at $47. He guaranteed that…

How to Convert Leads That Don’t Buy: The 90-Day Funnel Strategy

There are two outcomes to any marketing funnel. Either the lead purchased the product you had for sale… or they…

How Upsell Funnels Are Like Printing Free Money

As a marketer, you have a bucket list of tactics to try -- things that you’ll get to one day.…

The One Thing (Probably) Holding Your Marketing Funnels Back

So. You want more leads. You’ve spent a few months writing blog posts to boost your organic traffic and have…

[Update] Now Supporting Bing, Contact Journeys & Improved Cross-Domain Analytics

My uncle Ben always told me: "With great power comes great responsibility." Or maybe that was someone else. Oh well.…

Success Stories
Finding $221,075 in New Revenue For Entrepreneur on Fire

SUMMARY The Client John Lee Dumas of EOFire sold over $2,137,739 in online courses this year. He’s a great example…