Data Beats Opinion

by SegMetrics

Thoughts & Interviews with experts who improve their business with data.
Learn how to improve your marketing and revenue with straight-forward strategies you can do today.

Innovators

Modifying the Typical Sales Funnel with Claire Suellentrop

Claire Suellentrop is an up-and-comer in the marketing world. She dabbled in journalism and entertainment marketing before she began helping SaaS companies like Wistia, FullStory, Edgar, Death to the Stock Photo, and many others get inside their customers’ heads. She then became the co-founder of two companies: Userlist.io and Forget the Funnel which we discuss with her in this enlightening conversation with Keith on Data Beats Opinion.

Keith Perhac

Founder @ SegMetrics

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Innovators

Descriptive Content & Authentic Marketing with Matt Giovanisci

Matt Giovanisci is a jack of all trades with a broad knowledge of all aspects of marketing. He founded Swim…

Keith Perhac

Founder @ SegMetrics

Innovators

Data driven lead generation & sales funnels with Brent Weaver

Brent Weaver built his first website at 15, and created his first web-design business at 17. That company grew into…

Keith Perhac

Founder @ SegMetrics

Innovators

Warm audiences, fresh content & current data: the recipe for successful Facebook ads with Ryan Stewart

Ryan Stewart started his career working for large consulting companies with clients like Target, Best Buy and Bayer, before branching…

Keith Perhac

Founder @ SegMetrics

Innovators

Reducing Churn & Increasing Customer Happiness with Val Geisler

Val Geisler helps SaaS and subscription-based e-Commerce brands use email to strategically convert leads, retain customers long term, and close…

Keith Perhac

Founder @ SegMetrics

Innovators

Building Talented and Engaged Remote Teams with Jevin Maltais

Jevin Maltais is a software engineer who has hired and managed over 50 remote people over the past decade. He…

Keith Perhac

Founder @ SegMetrics

Innovators

The Importance of Personalization in Online Marketing with Jason Resnick

Jason Resnick helps freelancers get more leads, find better clients and build recurring revenue. Jason started working in eCommerce back…

Keith Perhac

Founder @ SegMetrics

Innovators

How Zach Goldie Boosted Email Conversion by 87%

Marketing to marketers is always a tricky proposition. As marketers, we get hundreds of emails from various lists a day,…

Keith Perhac

Founder @ SegMetrics

Innovators

Building Community, Leveraging Novelty & Creating Urgency with Kurt Elster

Kurt Elster is the CEO & Co-Founder of Ethercyle, an ecommerce consultancy for Shopify Merchants, as well as the host…

Keith Perhac

Founder @ SegMetrics

Innovators

Refining Your List with LeadShield.io

LeadShield is Brandon Shelton's 3rd SaaS. He has a proven track record as far as the marketing and growth of…

Keith Perhac

Founder @ SegMetrics

Innovators

Funnel Optimization Strategies: Josh Doody

Josh Doody is a salary negotiation coach who helps experienced software developers negotiate job offers from big tech companies. He…

Keith Perhac

Founder @ SegMetrics

Innovators

Planning the Perfect SaaS Launch: Userlist.io

Jane and Benedikt are long-time members of the SaaS bootstrapping community, and most recently the founders of UserList - which…

Keith Perhac

Founder @ SegMetrics

Article

Outsourcing Work Costs More than You Imagine

So, you’re thinking about offshoring your talent or outsourcing work. You’ve read all the books and articles about how it…

Keith Perhac

Founder @ SegMetrics

Article

How to Transform Any Product Into a Premium Product

Imagine if there was no difference in the quality of products you purchased. You wouldn’t have the fun of buying…

Keith Perhac

Founder @ SegMetrics

Article

How to Turn Your Book Into a Course

You published your book?! Congratulations! Take a minute to let this sink in: People are paying to read the things…

Keith Perhac

Founder @ SegMetrics

Article

19 Places You Should Be Using Customer Testimonials and Case Studies

People talk a lot about the value of customer testimonials and product case studies. But they don’t often talk about…

Keith Perhac

Founder @ SegMetrics