Data Beats Opinionby SegMetrics
Thoughts & Interviews with experts who improve their business with data.
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Looking past the purchase: how to test the best ways for increasing customer value
It’s a simple calculation really, number of customers × spend per customer = revenue Yet it can still lead us…
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Turning a college hustle into a successful business – with Thomas Smale
This week, Keith sat down with Thomas Smale, the CEO and founder of FE International, a top-ranked global M&A advisor of SaaS,…
How to Cut Your CPA by 24% Using Advanced AI Training
Increasing traffic is no longer enough It’s the core challenge of every digital marketer; more sales for less money. There…
5 Advanced Ways to Maximize your RoAS
Once you have followed the generic advice around match types and automated bidding, it’s easy to feel lost about how…
Apple-Proof Your Attributions (While Cutting Your CPA)
Ad platform automations are great…so long as they’re receiving good data. Facebook and Google can currently measure basic goals in…
Google and iOS14.5 – What it means for advertisers
Because running profitable ads isn’t challenging enough, Apple has got the marketing world in a spin with the App Tracking…
Stop Training Your Ad Campaigns With Second Rate Data
Ad platform automations are great… if you’re an E-comm expecting visitors to buy immediately. Everyone else is left training the…
How eCommerce Marketers Restore Their Profit Margins with SegMetrics
Ecommerce is brutal. Between climbing ad costs and narrowing profit margins, it keeps getting harder to turn a profit. Facebook…
Seg vs GA: Comparing funnel and website analytics
As a marketer it’s pretty certain you use Google Analytics. It’s the swiss army knife of marketing tools, used to…
How an online course entrepreneur found her funnel’s flaws with SegMetrics
Sam has an online music course that she has been running for 4 years. The market has become increasingly crowded,…
The iOS14 Update – What it means for digital marketers
As if 2020 wasn’t crazy enough, last June Apple announced that iOS14 would include a new App Tracking Transparency framework…
Multi-touch Attribution Models with Dan McGaw
Recently Keith chatted with Dan McGaw, the founder and CEO of McGaw.io, formerly known as Effin Amazing, a marketing technology…
9 Must-Have CRO Tools To Use And Track Results in 2020
Every marketer knows how important it is to constantly improve a website and track the results of your work. If…
The comprehensive guide to planning out and optimizing your marketing funnels
Weak marketing funnels can drag down a business. So of course, there are countless articles about elements such as improving…
A fairly awesome guide to finding your 80/20 customers
Marketers have become rather obsessed with goals and conversions. (And with good reason!) We take them as the benchmark of…
Creating More Efficient SOPs with Say Gabriel
We’re back with another episode of DBO with Keith Perhac. This week, Keith chats with Anansi’s Say Gabriel. Say’s main…
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