Data Beats Opinion

by SegMetrics

Thoughts & Interviews with experts who improve their business with data.
Learn how to improve your marketing and revenue with straight-forward strategies you can do today.

Article

How to Build an Audience Around Your Book

Did you know that The Great Gatsby was a complete flop?

Keith Perhac

Founder @ SegMetrics

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Article

Prevent Subscriber Burnout with our Healthy Email List Handbook

Your email list is like the goose that laid the golden egg. As the old fable goes, a lucky farmer…

Keith Perhac

Founder @ SegMetrics

Article

Beef Up Your Email List Using Free Carrot Content

You’ve heard the story of the carrot and the stick, right? It goes something like this: A boy hitches up…

Keith Perhac

Founder @ SegMetrics

Article

Before You Email Your List — Read This First.

Whoops. ...You created a new product. ...You gave it a sexy name. ...You went all-out in search of publicity. ...You…

Keith Perhac

Founder @ SegMetrics

Article

Why Your 100k Email List Just Isn’t Good Enough

Does size matter? C’mon, get your mind out of the gutter. We’re talking about the size of your email list.…

Keith Perhac

Founder @ SegMetrics

Article

Content Mining: How to Find the Material You Need to Build a Product

The best thing about creating your first course is that you don’t have to build it from scratch. You already…

Keith Perhac

Founder @ SegMetrics

Article

Defeating the Secret Scary Syndrome of Information Hoarding

At the end of your day, do you close out dozens of browser tabs that you intended to look at…

Keith Perhac

Founder @ SegMetrics

Article

Finding Your Niche in a Global Market

The internet has changed everything. It’s changed the way we do business. It’s changed the way we connect with people.…

Keith Perhac

Founder @ SegMetrics

Article

Grow A Paying Customer Base…by Giving Away Your Content for Free

We want you to give away your best content for free. Ooh! Did you feel that? It’s your gut reaction…

Keith Perhac

Founder @ SegMetrics

Article

67% of Businesses Don’t Protect Customer Data. Do You?

Let’s say you opened up a store in your town. You did everything you could to make sure it was…

Keith Perhac

Founder @ SegMetrics

Article

What to Say and How to Say It: Our Goof-proof Plan for Video Domination (Part 2)

Lights, camera, action! In Part 1 of this series, we talked about how to present yourself on camera. You learned…

Keith Perhac

Founder @ SegMetrics

Article

4 Easy Steps To Improve Lead Tracking

We’ve heard from a number of customers over the past few months, and the biggest question people have is how…

Keith Perhac

Founder @ SegMetrics

Article

What to Say and How to Say It: Our Goof-proof Plan for Video Domination (Part 1)

Lights, camera, action! Videos are the building blocks for your marketing funnel. But if you’ve never made a video before...or…

Keith Perhac

Founder @ SegMetrics

Article

The Ups, Downs, Ins, and Outs of Upsells, Down-Sells, and Cross-Sells

There are so many ways to buy things these days. On your phone, your tablet, your computer. One-off purchases, bundles,…

Keith Perhac

Founder @ SegMetrics

Article

The Must-Read Marketing Segmentation Handbook

What’s the biggest misconception online marketers have about their own product? That their product is for EVERYONE. People hold on…

Keith Perhac

Founder @ SegMetrics

Marketing

Focus Makes Perfect: Finding Your Most Successful Niche

Success is multi-faceted, with so many factors that can make or break your business. But there’s one factor that’s underappreciated...and…

Keith Perhac

Founder @ SegMetrics