Data Beats Opinionby SegMetrics
Thoughts & Interviews with experts who improve their business with data.
Learn how to improve your marketing and revenue with straight-forward strategies you can do today.
Just Ask Ian: Find your best landing pages with SegMetrics
Learn how SegMetrics can help you find which landing pages drive the most revenue.
Browse Data Beats Opinion
Want to go deeper? Click on a category below for more from Data Beats Opinion.
Video: The Best Attribution Model?!?
In this premier episode of Happy Hour Analytics, Keith and Scott break down the good, bad and ugly of the most popular attribution models
How to optimize any lead magnet
Boost the ROI on your lead magnets with this no-fluff guide that distills over 20 years of lead magnet experience from CRO experts.
Just Ask Ian: Find your hottest leads with SegMetrics
Learn how SegMetrics can help you find the hidden pockets of hot leads already on your list.
What is a conversion rate?
Learn the fundamentals behind calculating conversion rates — and how to improve them
Optimizing Google Ads: 12 Key Levers
Learn the most powerful levers for optimizing your Google Ads and improving your return on ad spend.
Just Ask Ian: Increasing upsells with SegMetrics
Learn how SegMetrics can help you leverage sales data to increase your upsells — without being pushy.
Just Ask Ian: Optimizing ad conversions with SegMetrics
Learn how SegMetrics can help you optimize your ad ROAS — and fine-tune your advertising strategy.
Say Hello to Dashboard 3.0!
Announcing the launch of the biggest upgrade ever to SegMetrics’ analytics platform: Dashboard 3.0.
Just Ask Ian: Unlock long-term first touch attribution with SegMetrics
Learn how SegMetrics can help you track first touch attribution even months or years after leads enter your funnel.
Announcing Insights, a new collaboration between SegMetrics and ConvertKit
Today, in partnership with ConvertKit, SegMetrics is launching Insights – a new analytics tool that will clarify and amplify how creators grow their businesses.
Check This Out: Tracking ad spend ROI with SegMetrics
How long does it take you to earn back what you’re spending on paid ads? In this week’s Check This…
Check This Out: Uncovering Profitable Traffic with SegMetrics
In this week’s Check This Out video, you’ll see how SegMetrics helps you unveil the power of your traffic data…
Simplify Your Financial Reporting with Multi-Currency Conversion
If you’ve ever found yourself juggling currencies, trying to make sense of your ad spend, RoAS, and sales across boarders,…
How to Build a Powerful Marketing KPI Dashboard in 5 Simple Steps
Marketers need more than just a collection of numbers – they need actionable insights. A Marketing KPI Dashboard is a…
Discover the hidden profits in your marketing
Start your 14-day free trial of SegMetrics today!