MarketingHow to Build an Advertising Sales Funnel: The $200K Case StudyIf you’re a longtime reader, you know the power of a good email nurture sequence and you even know how […] Read More
AdsWhy You Shouldn’t Use URL Shorteners in AdsURL shorteners like Bit.ly were hailed as the greatest thing to happen to social media and PPC since Bing Crosby […] Read More
MarketingThe Lead Gen Tool You Can Learn from Seventeen MagazinePicture this… You launch a new marketing tool that your prospects are so excited about that it gets shared with […] Read More
AdsGetting Ahead with Paid Ads on Facebook and GoogleAdvertising is not new. In fact, there’s proof that advertising has been around since before modern history. The Egyptians used […] Read More
FacebookOff-Again-On-Again: Facebook Brings back URL Dynamic ParametersFacebook ads has done it again. After URL Parameters were suddenly removed from Facebook Ads in March of 2018, this […] Read More
ArticleEmbrace Variety! Increase Opt-ins with Tasty Super-Targeted ContentImagine for a moment that instead of selling a course, you’re selling ice cream. (Mmm, ice cream.) You first decision […] Read More
MarketingWhat We Learned Analyzing 43 Million Leads and $2.6 Billion in SalesHere at SegMetrics, we help our customers understand their marketing funnels — where people come from, what they buy, and […] Read More
Updates[Update] SegMetrics Summer Feature BlowoutSummer this year has been hot and humid, which is why we’ve locked ourselves in the SegMetrics office, toiling away […] Read More
MarketingThe Secret Behind Star Wars & How it Can Improve Your EmailsLike many heroes at the beginning of their quests, our hero starts out as nothing special. He lives on a […] Read More
MarketingHow to Split Test Effectively, Even With Low TrafficSome websites feel like magic. You arrive at their homepage looking for something and within a few clicks you’ve found […] Read More