Data Beats Opinion

by SegMetrics

Thoughts & Interviews with experts who improve their business with data.
Learn how to improve your marketing and revenue with straight-forward strategies you can do today.

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Article
The Definitive Guide to the Software & Services You Need to Start Selling Information Products – 2nd Edition

Are you looking for your perfect Tech Stack to start selling information products? Well, you have come to the right…

 
Marketing
Introducing the SegMetrics Marketing Tool Vault

As long-time digital marketers, we've become somewhat of a sommelier of marketing tools - and we collect them with the…

 
Article
How to Build an Audience Around Your Book

Did you know that The Great Gatsby was a complete flop? When F. Scott Fitzgerald died, his last royalty check…

 
Article
Prevent Subscriber Burnout with our Healthy Email List Handbook

Your email list is like the goose that laid the golden egg. As the old fable goes, a lucky farmer…

 
Article
Beef Up Your Email List Using Free Carrot Content

You’ve heard the story of the carrot and the stick, right? It goes something like this: A boy hitches up…

 
Article
Before You Email Your List — Read This First.

Whoops. ...You created a new product. ...You gave it a sexy name. ...You went all-out in search of publicity. ...You…

 
Article
Why Your 100k Email List Just Isn’t Good Enough

Does size matter? C’mon, get your mind out of the gutter. We’re talking about the size of your email list.…

 
Article
Content Mining: How to Find the Material You Need to Build a Product

The best thing about creating your first course is that you don’t have to build it from scratch. You already…

 
Article
Defeating the Secret Scary Syndrome of Information Hoarding

At the end of your day, do you close out dozens of browser tabs that you intended to look at…

 
Article
Finding Your Niche in a Global Market

The internet has changed everything. It’s changed the way we do business. It’s changed the way we connect with people.…

 
Article
Grow A Paying Customer Base…by Giving Away Your Content for Free

We want you to give away your best content for free. Ooh! Did you feel that? It’s your gut reaction…

 
Article
67% of Businesses Don’t Protect Customer Data. Do You?

Let’s say you opened up a store in your town. You did everything you could to make sure it was…

 
Article
What to Say and How to Say It: Our Goof-proof Plan for Video Domination (Part 2)

Lights, camera, action! In Part 1 of this series, we talked about how to present yourself on camera. You learned…

 
Article
4 Easy Steps To Improve Lead Tracking

We’ve heard from a number of customers over the past few months, and the biggest question people have is how…

 
Article
What to Say and How to Say It: Our Goof-proof Plan for Video Domination (Part 1)

Lights, camera, action! Videos are the building blocks for your marketing funnel. But if you’ve never made a video before...or…