Data Beats Opinionby SegMetrics
Thoughts & Interviews with experts who improve their business with data.
Learn how to improve your marketing and revenue with straight-forward strategies you can do today.
Video: How to find your best content
Learn how to find out if your content marketing is driving engagement and sales for your business. SegMetrics makes it easy to track and optimize your content.
Browse Data Beats Opinion
Want to go deeper? Click on a category below for more from Data Beats Opinion.
8 Tips for Scaling Your Content Creator Business
As a content creator, growing from a side hustle to a sustainable business is no small feat. You need more…
Video: How to track and scale your paid ads
Learn how to find out if your paid ads are working, exactly what metrics you should be watching, and how to use those metrics to GROW your business.
Marketing Trends, Articles, Growth Strategies
8 Tips for Scaling Your Coaching Business and How to Track Progress
Scaling a coaching business requires a blend of strategic planning, innovative marketing, and smart analytics. Coaches who are serious about…
Tools & Recommendations, Articles
The 5 Best CRMs for Lead Tracking and How to Maximize Their ROI
When it comes to growing your business, a solid CRM isn’t just a fancy address book as it’s the heartbeat…
How to answer your thorniest marketing questions, in real-time
What if you had ONE place where you could dive into ALL of your marketing data? That’s exactly what SegMetrics’ new Data Explorer does. Learn more in this deep dive!
Introducing SegMetrics 4.0 Hubble
Get data-backed answers to your trickiest marketing questions — instantly — with the latest version of SegMetrics!
10 Years of SegMetrics and the Evolution of Marketing Analytics (Video)
To celebrate our 10 year anniversary, we took a look at the evolution of marketing analytics — including AI, what’s coming next, and what most marketers get wrong about their data.
Just Ask Ian: Don’t let scammers skew your marketing data
Learn how SegMetrics can help you catch credit card scammers and fix your targeting.
Video: How to build a data-driven culture
Is your business driven by data or hunches? Discover the secrets to building a data-driven team culture in our latest Happy Hour Analytics deep dive video!
Drop some truth bombs on Google and Facebook’s ad dashboards with our new Chrome extension
Want to see how accurate Google and Facebook’s ad data really is? With the SegMetrics Chrome extension, you can get accurate ad data for your ads, campaigns, and ad groups — right inside your Google and Facebook dashboards.
Just Ask Ian: Find your best traffic sources with SegMetrics
Learn how SegMetrics can help you find your most profitable traffic sources.
Top 5 Black Friday ad mistakes
If you want to score big on Black Friday, avoid these common BF/CM ad mistakes.
Black Friday secrets from 19 experts
Smash your Black Friday goals with this collection of BF/CM advice from 19 strategy, marketing, ads, email, and data experts.
Black Friday preparation: Advanced data-driven recommendations
Are you ready for Black Friday? Double-check your Black Friday preparation with with these advanced analytics recommendations.
5 data-driven takeaways from Black Friday 2023
To help you prepare for Black Friday 2024, we analyzed last year’s results and pulled out our 5 favorite BF/CM insights to help sharpen your strategy.
Discover the hidden profits in your marketing
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