Warm audiences, fresh content & current data: the recipe for successful Facebook ads with Ryan Stewart

Ryan Stewart started his career working for large consulting companies with clients like Target, Best Buy and Bayer, before branching out to start his own growth marketing agency. He’s now the founder of TheBlueprint.training, sharing the systems, processes and tactics he’s used to scale his agencies to 8 figures in revenue. Ryan has a ton of digital marketing experience and had a lot to share during his time on Data Beats Opinion.

Ryan sat down with Keith to discuss:

• The effectiveness of Facebook’s algorithm and why the biggest variable now is content
• Using data as a driver when developing successful Facebook Ads
• Engaging and warming up audiences before re-marketing to them
• Understanding the motivations that draw people to different networks and how that influences the effectiveness of digital marketing
• The online channel posing a big advertising opportunity
• Consistently switching up creative to keep ads fresh
• The metrics Ryan looks at to gauge the success of his ads
• The app Ryan’s launching this summer that allows you to bring your APIs right to BigQuery and pipe in the data that you need.

Find Ryan at:

• Theblueprint.training
• @ryanwashere