Spiffy X SegMetrics — Data Beats Opinion
Michael Hunter is the co-founder of Spiffy Checkouts, a best-in-class checkout solution for online businesses. With over a billion data…
Claire Suellentrop is an up-and-comer in the marketing world. She dabbled in journalism and entertainment marketing before she began helping SaaS companies like Wistia, FullStory, Edgar, Death to the Stock Photo, and many others get inside their customers’ heads. She then became the co-founder of two companies: Userlist.io and Forget the Funnel which we discuss with her in this enlightening conversation with Keith on Data Beats Opinion.
During the interview we talk about:
- Modifying the typical sales funnel with Forget the Funnel
- “Aha” moments and how to find them for yourself and your customer
- How successful companies like AutoBooks and ProfitWell look at their sales funnel from the bottom instead of the top
- The value of the customers you already have vs. potential new customers
Find Claire at:
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On Twitter @ClaireSuellen
Keith is the Founder of SegMetrics, and has spent the last decade working on optimizing marketing funnels and nurture campaigns. SegMetrics was born out of a frustration with how impossibly hard it is to pull trustworthy, complete and actionable data out of his client’s marketing tools.
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