Jane and Benedikt are long-time members of the SaaS bootstrapping community, and most recently the founders of UserList – which they launched to a crazy amount of grass-roots hype.One of the most interesting things I saw from their launch (and I mention this in the interview) is that for about a week UserList was all I saw in my social media feeds. I wanted to sit down with Jane and Benedikt and talk about how that came about, how much was planned, and what they did to stay on track with a looming deadline, limited budget, and a brand new following.In this interview with Jane and Benedikt, you’ll learn:How to leverage the audience that you have (without abusing your personal relationships)How they chose where to promote their launchWhy they used product huntTheir decision making behind choosing to do card up frontWhy they used ‘schedule a demo’ as their secondary CTA and how it worked out for themThings they weren’t expecting to come out of the launch of the product and how people respondedThe strategy behind what they chose as their freebieWhy they don’t like selling lifetime licensesThe Ultimate Guide to SaaS User OnboardingYou can connect with Jane & Benedikt at:Userlist.ioJane Portman @uibreakfastBenedikt Deicke @benediktdeicke