Data Beats Opinion

Funnel Optimization Strategies: Josh Doody

Founder @ SegMetrics

Josh Doody is a salary negotiation coach who helps experienced software developers negotiate job offers from big tech companies. He also wrote Fearless Salary Negotiation: A step-by-step guide to getting paid what you’re worth. In this interview we discussed his strategy for funnel optimization for Fearless Salary Negotiation, including how he used SEO to grow his site visits from 150 to 100K. Josh is the perfect SEO growth case study.

In this interview, Josh and Keith discuss:

Josh’s offer and how his funnel is structured
How he uses RightMessage
Using SEO to grow his site visits from 150 to 100K
What happened when he switched from giving away 10 templates as his opt-in, to giving away 1 template and selling the other 9
How he utilizes his thank you pages
Why he shortened his funnel

You can connect with Josh at:

Data Beats Opinion

Keith Perhac

Founder @ SegMetrics

Keith is the Founder of SegMetrics, and has spent the last decade working on optimizing marketing funnels and nurture campaigns. SegMetrics was born out of a frustration with how impossibly hard it is to pull trustworthy, complete and actionable data out of his client’s marketing tools.

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