Data Beats Opinion

by SegMetrics

Thoughts & Interviews with experts who improve their business with data.
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Introducing Audit Trail

Have you ever found yourself puzzled by unexpected changes to your SegMetrics dashboards, widgets, or reports? We've all been there.…

Introducing SegMetrics AI Insights

Your new tool for clear, actionable marketing insights Our new AI Insights feature is designed to help you turn your,…

What’s new with SegMetrics? (August ’23 Edition)

It’s time for a fresh round of SegMetrics updates. In the PNW, Summer is turning into Fall, the kids are…

Google Analytics 4: The Good, The Bad, and One Way Forward.

Google Analytics (specifically Universal Analytics) will always have a special place in my heart as a marketer. Universal Analytics was…

Welcome to the SegMetrics Summer Sale (Get up to 4 months free)

Save big on SegMetrics Intelligence (Get up to 4 months free)

Link Tracking Protection in iOS 17 & macOS Sonoma: A New Challenge for Digital Marketers and Data Driven Marketing

iOS 17 and macOS Sonoma are bringing changes to how Apple treats URL tracking parameters and user-level tracking. Read on for our overview of the changes →

Instantly uncover deep insights with SegMetrics Essentials As marketers, we're constantly slammed with a mile-long to-do list. And the popular marketing tools we all use and…

Why Customers Are Like Cats That See Cucumbers

If you've ever had a cat, you know that they can be skittish creatures. Maybe even a little insane.  One…

Introducing the Clarity Analytics Engine

We’re excited to announce the private release of SegMetrics' new analytics engine, Clarity, based on Hammerstone’s Refine builder. The SegMetrics…

Are you prepared for Black Friday? 5 advanced details to double check

2021 seems like it only finished moments ago, yet somehow we’re almost ready for Black Friday 2022. November as always…

Where Most People Go Wrong When Split Testing

There’s a lot of information out there about split testing; after all, if there’s one thing marketers like to do,…

5 SaaS Payment Providers to Make Billing a Breeze

If you are looking for a Saas payment provider, it can be overwhelming when faced with the vast array of…

Use these General Sales Tools to Boost the Efficiency and Profit of Your Online Sales

Sales and the technology tools to assist those sales are a vital part of any business -using the right general…

5 Tools You May Not Know Exist for SaaS Ads

There is no secret recipe for choosing the right online advertising platform for your SaaS company, but it can pay…

Advanced Tagging: 5 Ways to Uncover Deep Insights Using Contact Tags

Very few people realize just how powerful an advanced tagging strategy can be. Sure, you can use them to define…