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Data Beats Opinion

Thoughts & Interviews with experts who improve their business with data. Learn how to improve your marketing and revenue with straight-forward strategies you can do today.

Data Beats Opinion

Creating More Efficient SOPs with Say Gabriel

Data Beats Opinion

Modifying the Typical Sales Funnel with Claire Suellentrop

Data Beats Opinion

Building Community, Leveraging Novelty & Creating Urgency with Kurt Elster

Track Hardcore Scaling Method With Segmetrics
Data Beats Opinion
How to track Frank Kern’s HARDCORE SCALING method with SegMetrics

Want to take your funnels to the next level? Well, we would highly recommend you check out Fran Kern’s Hardcore […]

Tripwire 101
Article
Tripwires 101, aka stop with the free stuff

Getting lots of leads but few sales? Or people who are getting sticker shock at your prices? Well, a tripwire […]

Open Rates Are Dead
Article
Great News, Open Rates are Dead!

We’re very excited here at SegMetrics to hear that open rates are the next victim of iOS updates. It’s a […]

Article
Looking past the purchase: how to test the best ways for increasing customer value

It’s a simple calculation really, number of customers × spend per customer = revenue Yet it can still lead us […]

Thomas Smale
Article
Turning a college hustle into a successful business – with Thomas Smale

This week, Keith sat down with Thomas Smale, the CEO and founder of FE International, a top-ranked global M&A advisor of SaaS, […]

Offline Conversions
Article
How to Cut Your CPA by 24% Using Advanced AI Training

Increasing traffic is no longer enough It’s the core challenge of every digital marketer; more sales for less money. There […]

Article
5 Advanced Ways to Maximize your RoAS

Once you have followed the generic advice around match types and automated bidding, it’s easy to feel lost about how […]

ad platform, automations
Article
Apple-Proof Your Attributions (While Cutting Your CPA)

Ad platform automations are great…so long as they’re receiving good data. Facebook and Google can currently measure basic goals in […]

Article
Google and iOS14.5 – What it means for advertisers

Because running profitable ads isn’t challenging enough, Apple has got the marketing world in a spin with the App Tracking […]

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