How to Build an Advertising Sales Funnel: The $200K Case Study

If you’re a longtime reader, you know the power of a good email nurture sequence and you even know how to create one using the hero’s journey to build a highly effective marketing funnel. Those articles have lots of detail about how you can take a cold lead, who hasn’t heard of you before, and […]

Why You Shouldn’t Use URL Shorteners in Ads

URL shorteners like were hailed as the greatest thing to happen to social media and PPC since Bing Crosby tap-danced with Danny Kaye. URL Shorteners gave us a ton of benefits. In one simple URL we could: Track how many people clicked Where it was shared from Append UTM values and easily manage all […]

The Lead Gen Tool You Can Learn from Seventeen Magazine

Picture this… You launch a new marketing tool that your prospects are so excited about that it gets shared with all their friends. This new tool goes way beyond the classic lead form — prospects aren’t just willing to share a name and email address, they happily tell you what they ate for breakfast, their […]

Getting Ahead with Paid Ads on Facebook and Google

Advertising is not new. In fact, there’s proof that advertising has been around since before modern history. The Egyptians used papyrus to make sales messages and wall posters; the ruins of Pompeii feature political campaign ads. Yet the industry today looks much different than it did in the pre-modern era… and it continues to evolve. […]

Off-Again-On-Again: Facebook Brings back URL Dynamic Parameters

Facebook ads has done it again. After URL Parameters were suddenly removed from Facebook Ads in March of 2018, this cornerstone of ad tracking has been in a serious case of on-again-off-again over the last few months. So, can you use Dynamic URL Parameters, and are they going to help you make better ads? The […]

What We Learned Analyzing 43 Million Leads and $2.6 Billion in Sales

Here at SegMetrics, we help our customers understand their marketing funnels — where people come from, what they buy, and what turns leads into customers. This gives us unparalleled access to a treasure-trove of analytic data on what type of messaging people respond to, and how leads act in direct marketing email funnels. With our […]

[Update] SegMetrics Summer Feature Blowout

Summer this year has been hot and humid, which is why we’ve locked ourselves in the SegMetrics office, toiling away to bring you new features and improvements. Read on to see the new features available in your account right now as well as a couple of beta features and our upcoming roadmap! 1) Introducing Report […]

The Secret Behind Star Wars & How it Can Improve Your Emails

Like many heroes at the beginning of their quests, our hero starts out as nothing special. He lives on a farm or under the stairs or in a hobbit hole. Until something changes. Luke receives a message from Leia. Harry Potter receives his letter from Hogwarts. Bilbo has a wizard show up at his door. […]

How to Split Test Effectively, Even With Low Traffic

Some websites feel like magic. You arrive at their homepage looking for something and within a few clicks you’ve found what you were looking for… and a little more besides. They’ve gotten you to click on a few other links, or add a few other items to your cart, almost before you knew it had […]

From Cold to Hot: How to warm up your marketing leads

It was supposed to be simple. You created a website and an email list. You wrote a killer incentive to get people to subscribe. You get a pretty good conversion rate and your list is a decent size… But none of your subscribers ever seem to actually buy your products. You’ve heard the case studies […]