MarketingBlack Friday Aftermath: Analyzing $2.3 Million over Black Friday & Cyber Monday 2018Black Friday and Cyber Monday are ostensibly the two largest shopping days of the year — especially for ecommerce. This […] Read More
MarketingEveryone Loves Evergreen Webinars. But do they Really Convert to Sales?Evergreen Webinars are de rigueur for product marketing — especially to cold traffic. There are a number of online tools […] Read More
MarketingUsing the Stair-Step Model for Landing Pages that WorkYou’ve heard the stats. All the way back in 1997 Nielsen showed that people don’t read online – they scan. […] Read More
ArticleTackling Price Objections: What to do if you’re hearing your prices are too highLet me tell you a story. A friend of mine launched a travel guide, priced at $47. He guaranteed that […] Read More
ArticleHow to Convert Leads That Don’t Buy: The 90-Day Funnel StrategyThere are two outcomes to any marketing funnel. Either the lead purchased the product you had for sale… or they […] Read More
MarketingHow Upsell Funnels Are Like Printing Free MoneyAs a marketer, you have a bucket list of tactics to try — things that you’ll get to one day. […] Read More
MarketingThe One Thing (Probably) Holding Your Marketing Funnels BackSo. You want more leads. You’ve spent a few months writing blog posts to boost your organic traffic and have […] Read More
Updates[Update] Now Supporting Bing, Contact Journeys & Improved Cross-Domain AnalyticsMy uncle Ben always told me: “With great power comes great responsibility.” Or maybe that was someone else. Oh well. […] Read More
Success StoriesFinding $221,075 in New Revenue For Entrepreneur on FireSUMMARY The Client John Lee Dumas of EOFire sold over $2,137,739 in online courses this year. He’s a great example […] Read More
Success StoriesHow SegMetrics Fed Dr. Axe Insights for A Healthier Product Development RoadmapSUMMARY The Client Axe Wellness (draxe.com) is one of the most successful health blogs around. They offer a ton of […] Read More