Data Beats Opinion

by SegMetrics

Thoughts & Interviews with experts who improve their business with data.
Learn how to improve your marketing and revenue with straight-forward strategies you can do today.


Browse Data Beats Opinion

Want to go deeper? Click on a category below for more from Data Beats Opinion.

Share your experience as a creator

Fill out ConvertKit's survey for their annual State of the Creator Economy Report.

Save 30% on SegMetrics this BFCM — And Claim $775 in Bonuses

Black Friday is gearing up — it’s less than a week away and it can either be the biggest headache…

Announcing ‘Share Connection Requests’

Maybe you’ve run into this particular challenge before. You’re an agency or a consultant working with different clients You’re setting…

Hyros Pricing: Costs Compared & Alternatives Explored

Hyros is ad attribution software that uses their “Print Tracking” technology to increase your Ad ROI.

Why We’re Betting on Spiffy to Solve Your Checkout Woes

We’re always on the hunt for tools that make your life easier, especially when it comes to solving those pesky…

Spiffy X SegMetrics — Data Beats Opinion

Michael Hunter is the co-founder of Spiffy Checkouts, a best-in-class checkout solution for online businesses. With over a billion data…

What’s New with SegMetrics? (September Edition)

Fall is in full swing here in the PNW—rainy days are back, and leaves are turning vibrant colors. With under…

Introducing Audit Trail

Have you ever found yourself puzzled by unexpected changes to your SegMetrics dashboards, widgets, or reports? We've all been there.…

Introducing SegMetrics AI Insights

Your new tool for clear, actionable marketing insights Our new AI Insights feature is designed to help you turn your,…

What’s new with SegMetrics? (August ’23 Edition)

It’s time for a fresh round of SegMetrics updates. In the PNW, Summer is turning into Fall, the kids are…

Google Analytics 4: The Good, The Bad, and One Way Forward.

Google Analytics (specifically Universal Analytics) will always have a special place in my heart as a marketer. Universal Analytics was…

Welcome to the SegMetrics Summer Sale (Get up to 4 months free)

Save big on SegMetrics Intelligence (Get up to 4 months free)

Link Tracking Protection in iOS 17 & macOS Sonoma: A New Challenge for Digital Marketers and Data Driven Marketing

iOS 17 and macOS Sonoma are bringing changes to how Apple treats URL tracking parameters and user-level tracking. Read on for our overview of the changes →

Instantly uncover deep insights with SegMetrics Essentials As marketers, we're constantly slammed with a mile-long to-do list. And the popular marketing tools we all use and…

Why Customers Are Like Cats That See Cucumbers

If you've ever had a cat, you know that they can be skittish creatures. Maybe even a little insane.  One…