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Article

Hospitality Marketing Analytics: How Mews and SegMetrics Transform Hotel Revenue

Hotels throw money at marketing. Most don't know where it goes. There has never been a direct connection between hospitality…

Denise Cullom

Marketer @ SegMetrics

 

Growth Strategies

Harris Kenny: Why outbound sales just got interesting again (Episode 01)

In this episode of Data Beats Opinion, Keith Perhac sits down with Harris Kenny to explore how AI, programmatic outbound sales, and precision targeting are revolutionizing cold outreach.

Ryan Johnson

Marketer @ SegMetrics

 

Announcements

How to generate leads with PDF lead magnets

If you’re ready to turn your PDF lead magnet into a customer-generation machine — we’ve got the exact playbook. Free. Proven. Ready when you are.

Ryan Johnson

Marketer @ SegMetrics

 

Tools & Recommendations

The Best Shopify Alternatives in 2025: A SegMetrics Compatible Guide

If you're searching for the best Shopify alternative, you're not alone. While Shopify is a powerful and popular eCommerce platform,…

Denise Cullom

Marketer @ SegMetrics

 

Article

What Are the 4 Types of Marketing Attribution Models — And Why You Should Use Each One

In a world where marketing is driven by data, understanding how your data is analyzed is just as important as…

Denise Cullom

Marketer @ SegMetrics

 

Article

Looker Studio API + SegMetrics: The Ultimate Duo for Marketing Data Analysis

Looker Studio API full funnel analytics system that visualizes performance and attributes revenue with pinpoint accuracy

Denise Cullom

Marketer @ SegMetrics

 

Tracking & Reporting

Just Ask Ian: Stop wasting money on the wrong ads!

Learn how SegMetrics can help you get REAL names and REAL email addresses for ACTUAL sales from your paid ads. No more mystery Google Ads sales.

Ryan Johnson

Marketer @ SegMetrics

 

Article

Scaling a SaaS (Software as a Service) Business Model

Scaling a SaaS (Software as a Service) business model takes more than luck. You need clear strategies, focus and smart…

Denise Cullom

Marketer @ SegMetrics

 

Growth Strategies

How to Turn Leads Into Cash FAST (with Paul Ace)

Learn how to rapidly scale your lifetime customer value in this deep-dive tactical interview with Keith Perhac (CEO of SegMetrics) and Paul Ace (CEO of Amplify C-Com).

Ryan Johnson

Marketer @ SegMetrics

 

Article

How to Choose a Cheap Web Hosting Solution Without Hurting Your Conversion Funnel

These days, staying offline is missing out on a ton of business opportunities. Thanks to the internet, the average business…

Denise Cullom

Marketer @ SegMetrics

 

Marketing Trends

Google abandons plans to phase out third-party cookies in Chrome: What digital marketers need to know

Google finally throws in the towel on their plans for a one-click prompt to disable tracking cookies. What does it mean for you?

Keith Perhac

Founder @ SegMetrics

 

Tools & Recommendations

5 marketing analytics software that fuel your growth

Data is gold, yet raw stats alone don’t reveal what moves the needle. The right marketing analytics software translates those…

Denise Cullom

Marketer @ SegMetrics

 

Article

What is Digital Marketing Analytics? And Why Does It Matter?

When people think about digital marketing analytics, they tend to jump right into metrics. Conversion rates, CTR, bounce rates —…

Keith Perhac

Founder @ SegMetrics

 

Article

How to improve your ROAS

Ready to boost your return on ad spend? Discover the 12 key levers that ad agencies use to optimize your Google Ads.

Ryan Johnson

Marketer @ SegMetrics

 

Ad Tracking

Video: How to validate your ad tracking

Learn how to determine how accurate your Google and Facebook ad platform data is — and what you can do about it.

Ryan Johnson

Marketer @ SegMetrics