Data Beats Opinionby SegMetrics
Thoughts & Interviews with experts who improve their business with data.
Learn how to improve your marketing and revenue with straight-forward strategies you can do today.
Hospitality Marketing Analytics: How Mews and SegMetrics Transform Hotel Revenue
Hotels throw money at marketing. Most don’t know where it goes. There has never been a direct connection between hospitality…
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Harris Kenny: Why outbound sales just got interesting again (Episode 01)
In this episode of Data Beats Opinion, Keith Perhac sits down with Harris Kenny to explore how AI, programmatic outbound sales, and precision targeting are revolutionizing cold outreach.
Announcements, Growth Strategies
How to generate leads with PDF lead magnets
If you’re ready to turn your PDF lead magnet into a customer-generation machine — we’ve got the exact playbook. Free. Proven. Ready when you are.
Tools & Recommendations, Articles
The Best Shopify Alternatives in 2025: A SegMetrics Compatible Guide
If you’re searching for the best Shopify alternative, you’re not alone. While Shopify is a powerful and popular eCommerce platform,…
Guide, Articles, Tracking & Reporting
What Are the 4 Types of Marketing Attribution Models — And Why You Should Use Each One
In a world where marketing is driven by data, understanding how your data is analyzed is just as important as…
Tracking & Reporting, Articles, Tools & Recommendations
Looker Studio API + SegMetrics: The Ultimate Duo for Marketing Data Analysis
Looker Studio API full funnel analytics system that visualizes performance and attributes revenue with pinpoint accuracy
Just Ask Ian: Stop wasting money on the wrong ads!
Learn how SegMetrics can help you get REAL names and REAL email addresses for ACTUAL sales from your paid ads. No more mystery Google Ads sales.
Scaling a SaaS (Software as a Service) Business Model
Scaling a SaaS (Software as a Service) business model takes more than luck. You need clear strategies, focus and smart…
How to Turn Leads Into Cash FAST (with Paul Ace)
Learn how to rapidly scale your lifetime customer value in this deep-dive tactical interview with Keith Perhac (CEO of SegMetrics) and Paul Ace (CEO of Amplify C-Com).
Tools & Recommendations, Articles, Growth Strategies
How to Choose a Cheap Web Hosting Solution Without Hurting Your Conversion Funnel
These days, staying offline is missing out on a ton of business opportunities. Thanks to the internet, the average business…
Google abandons plans to phase out third-party cookies in Chrome: What digital marketers need to know
Google finally throws in the towel on their plans for a one-click prompt to disable tracking cookies. What does it mean for you?
Tools & Recommendations, Articles, Marketing
5 marketing analytics software that fuel your growth
Data is gold, yet raw stats alone don’t reveal what moves the needle. The right marketing analytics software translates those…
Tracking & Reporting, Articles, Growth Strategies
What is Digital Marketing Analytics? And Why Does It Matter?
When people think about digital marketing analytics, they tend to jump right into metrics. Conversion rates, CTR, bounce rates —…
How to improve your ROAS
Ready to boost your return on ad spend? Discover the 12 key levers that ad agencies use to optimize your Google Ads.
Ad Tracking, Articles, Tracking & Reporting
Video: How to validate your ad tracking
Learn how to determine how accurate your Google and Facebook ad platform data is — and what you can do about it.
Video: How to find your best content
Learn how to find out if your content marketing is driving engagement and sales for your business. SegMetrics makes it easy to track and optimize your content.
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