Data Beats Opinionby SegMetrics
Thoughts & Interviews with experts who improve their business with data.
Learn how to improve your marketing and revenue with straight-forward strategies you can do today.
Tracking & Reporting, Articles, Tools & Recommendations
Looker Studio API + SegMetrics: The Ultimate Duo for Marketing Data Analysis
Looker Studio API full funnel analytics system that visualizes performance and attributes revenue with pinpoint accuracy
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Just Ask Ian: Stop wasting money on the wrong ads!
Learn how SegMetrics can help you get REAL names and REAL email addresses for ACTUAL sales from your paid ads. No more mystery Google Ads sales.
Scaling a SaaS (Software as a Service) Business Model
Scaling a SaaS (Software as a Service) business model takes more than luck. You need clear strategies, focus and smart…
How to Turn Leads Into Cash FAST (with Paul Ace)
Learn how to rapidly scale your lifetime customer value in this deep-dive tactical interview with Keith Perhac (CEO of SegMetrics) and Paul Ace (CEO of Amplify C-Com).
Tools & Recommendations, Articles, Growth Strategies
How to Choose a Cheap Web Hosting Solution Without Hurting Your Conversion Funnel
These days, staying offline is missing out on a ton of business opportunities. Thanks to the internet, the average business…
Google abandons plans to phase out third-party cookies in Chrome: What digital marketers need to know
Google finally throws in the towel on their plans for a one-click prompt to disable tracking cookies. What does it mean for you?
Tools & Recommendations, Articles, Marketing
5 marketing analytics software that fuel your growth
Data is gold, yet raw stats alone don’t reveal what moves the needle. The right marketing analytics software translates those…
Tracking & Reporting, Articles, Growth Strategies
What is Digital Marketing Analytics? And Why Does It Matter?
When people think about digital marketing analytics, they tend to jump right into metrics. Conversion rates, CTR, bounce rates —…
How to improve your ROAS
Ready to boost your return on ad spend? Discover the 12 key levers that ad agencies use to optimize your Google Ads.
Ad Tracking, Articles, Tracking & Reporting
Video: How to validate your ad tracking
Learn how to determine how accurate your Google and Facebook ad platform data is — and what you can do about it.
Video: How to find your best content
Learn how to find out if your content marketing is driving engagement and sales for your business. SegMetrics makes it easy to track and optimize your content.
8 Tips for Scaling Your Content Creator Business
As a content creator, growing from a side hustle to a sustainable business is no small feat. You need more…
Video: How to track and scale your paid ads
Learn how to find out if your paid ads are working, exactly what metrics you should be watching, and how to use those metrics to GROW your business.
Marketing Trends, Articles, Growth Strategies
8 Tips for Scaling Your Coaching Business and How to Track Progress
Scaling a coaching business requires a blend of strategic planning, innovative marketing, and smart analytics. Coaches who are serious about…
Tools & Recommendations, Articles
The 5 Best CRMs for Lead Tracking and How to Maximize Their ROI
When it comes to growing your business, a solid CRM isn’t just a fancy address book as it’s the heartbeat…
How to answer your thorniest marketing questions, in real-time
What if you had ONE place where you could dive into ALL of your marketing data? That’s exactly what SegMetrics’ new Data Explorer does. Learn more in this deep dive!
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