Data Beats Opinion

by SegMetrics

Thoughts & Interviews with experts who improve their business with data.
Learn how to improve your marketing and revenue with straight-forward strategies you can do today.

Article

Drop some truth bombs on Google and Facebook’s ad dashboards with our new Chrome extension

Want to see how accurate Google and Facebook's ad data really is? With the SegMetrics Chrome extension, you can get accurate ad data for your ads, campaigns, and ad groups — right inside your Google and Facebook dashboards.

Ryan Johnson

Marketer @ SegMetrics

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All Marketing Advertising Innovators

Article

Just Ask Ian: Find your best traffic sources with SegMetrics

Learn how SegMetrics can help you find your most profitable traffic sources.

Ryan Johnson

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Top 5 Black Friday ad mistakes

If you want to score big on Black Friday, avoid these common BF/CM ad mistakes.

Ryan Johnson

Marketer @ SegMetrics

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Black Friday secrets from 19 experts

Smash your Black Friday goals with this collection of BF/CM advice from 19 strategy, marketing, ads, email, and data experts.

Ryan Johnson

Marketer @ SegMetrics

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Black Friday preparation: Advanced data-driven recommendations

Are you ready for Black Friday? Double-check your Black Friday preparation with with these advanced analytics recommendations.

Ryan Johnson

Marketer @ SegMetrics

Growth Strategies

5 data-driven takeaways from Black Friday 2023

To help you prepare for Black Friday 2024, we analyzed last year’s results and pulled out our 5 favorite BF/CM insights to help sharpen your strategy.

Ryan Johnson

Marketer @ SegMetrics

Article

Webinar: Black Friday analytics in action

FREE Black Friday analytics masterclass. Discover how to leverage data-driven insights to uplevel and optimize your BF/CM revenue.

Ryan Johnson

Marketer @ SegMetrics

Article

Your 2024 Black Friday Readiness Checklist

Streamline and uplevel your Black Friday promotion with this no-fluff, just-tell-me-what-I-gotta-do guide from the experts at SegMetrics.

Ryan Johnson

Marketer @ SegMetrics

Article

Just Ask Ian: Find your best landing pages with SegMetrics

Learn how SegMetrics can help you find which landing pages drive the most revenue.

Ryan Johnson

Marketer @ SegMetrics

Article

Video: The Best Attribution Model?!?

In this premier episode of Happy Hour Analytics, Keith and Scott break down the good, bad and ugly of the most popular attribution models

Ryan Johnson

Marketer @ SegMetrics

Article

How to optimize any lead magnet

Boost the ROI on your lead magnets with this no-fluff guide that distills over 20 years of lead magnet experience from CRO experts.

Ryan Johnson

Marketer @ SegMetrics

Article

Data for the People!

Big News: We just dropped the price of SegMetrics Essentials in half!

Ryan Johnson

Marketer @ SegMetrics

Article

Just Ask Ian: Find your hottest leads with SegMetrics

Learn how SegMetrics can help you find the hidden pockets of hot leads already on your list.

Ryan Johnson

Marketer @ SegMetrics

Article

What is a conversion rate?

Learn the fundamentals behind calculating conversion rates -- and how to improve them

Ryan Johnson

Marketer @ SegMetrics

Article

Optimizing Google Ads: 12 Key Levers

Learn the most powerful levers for optimizing your Google Ads and improving your return on ad spend.

Ryan Johnson

Marketer @ SegMetrics

Article

Just Ask Ian: Increasing upsells with SegMetrics

Learn how SegMetrics can help you leverage sales data to increase your upsells -- without being pushy.

Ryan Johnson

Marketer @ SegMetrics