ArticleThe Must-Read Marketing Segmentation HandbookWhat’s the biggest misconception online marketers have about their own product? That their product is for EVERYONE. People hold on […] Read More
MarketingFocus Makes Perfect: Finding Your Most Successful NicheSuccess is multi-faceted, with so many factors that can make or break your business. But there’s one factor that’s underappreciated…and […] Read More
MarketingExpand Your Audience with Tiered Pricing and the Goldilocks PrincipleWhen you’re hungry, you don’t always want to eat the same thing. Sometimes you crave a fancy, five-star dining experience. […] Read More
MarketingWhy Metrics Matter More Than Ever For Your BusinessDifferent numbers tell different stories. Knowing your measurements, knowing your metrics, knowing your key performance indicators – call it what […] Read More
ArticleThree ways to overcome customers most common objections to purchasingIt’s a problem as old as time: you create a product, but people aren’t buying. Even if you have plenty […] Read More
MarketingWhy Tiered Pricing Is the ONLY Way to Price Your ProductTiered pricing is one of those no-brainer concepts that some entrepreneurs and companies are hesitant to embrace. Don’t make that […] Read More
ArticleThe psychology behind why people don’t value PDFs, no matter how great the contentImagine you’re on stage of The Value Is Right. The lights are bright, applause is thundering, and yet you clearly […] Read More
MarketingBlack Friday Aftermath: Analyzing $2.3 Million over Black Friday & Cyber Monday 2018Black Friday and Cyber Monday are ostensibly the two largest shopping days of the year — especially for ecommerce. This […] Read More
MarketingEveryone Loves Evergreen Webinars. But do they Really Convert to Sales?Evergreen Webinars are de rigueur for product marketing — especially to cold traffic. There are a number of online tools […] Read More