Data Beats Opinionby SegMetrics

Hotels throw money at marketing. Most don’t know where it goes. There has never been a direct connection between hospitality…

In this episode of Data Beats Opinion, Keith Perhac sits down with Harris Kenny to explore how AI, programmatic outbound sales, and precision targeting are revolutionizing cold outreach.

If you’re ready to turn your PDF lead magnet into a customer-generation machine — we’ve got the exact playbook. Free. Proven. Ready when you are.

If you’re searching for the best Shopify alternative, you’re not alone. While Shopify is a powerful and popular eCommerce platform,…

In a world where marketing is driven by data, understanding how your data is analyzed is just as important as…

Looker Studio API full funnel analytics system that visualizes performance and attributes revenue with pinpoint accuracy

Learn how SegMetrics can help you get REAL names and REAL email addresses for ACTUAL sales from your paid ads. No more mystery Google Ads sales.

Scaling a SaaS (Software as a Service) business model takes more than luck. You need clear strategies, focus and smart…

Learn how to rapidly scale your lifetime customer value in this deep-dive tactical interview with Keith Perhac (CEO of SegMetrics) and Paul Ace (CEO of Amplify C-Com).

These days, staying offline is missing out on a ton of business opportunities. Thanks to the internet, the average business…

Google finally throws in the towel on their plans for a one-click prompt to disable tracking cookies. What does it mean for you?

Data is gold, yet raw stats alone don’t reveal what moves the needle. The right marketing analytics software translates those…

When people think about digital marketing analytics, they tend to jump right into metrics. Conversion rates, CTR, bounce rates —…

Ready to boost your return on ad spend? Discover the 12 key levers that ad agencies use to optimize your Google Ads.

Learn how to determine how accurate your Google and Facebook ad platform data is — and what you can do about it.