
Why Use Marketing Attribution Software When AI Can Just Pull My Data?
Short answer: AI can reason about marketing data. It cannot record it. So will AI marketing attribution work for me?…

This week, Keith sat down with Thomas Smale, the CEO and founder of FE International, a top-ranked global M&A advisor of SaaS, e-commerce & content businesses. He has worked with a number of business acquisitions both before he became founder, and he now specializes in it through FE International.
Smale started the foundation of what is now FE International about 11 years ago while he was a struggling college student. At this time, he was buying domains with his credit card to clean up websites and sell them back to business owners and other consumers for a small profit. This process is what inspired his thriving business today. He oversees a team that uses a similar business model to consult higher-level marketing and SaaS websites.

Short answer: AI can reason about marketing data. It cannot record it. So will AI marketing attribution work for me?…

Most lead-gen forms are great at one thing: counting responses. You get a number, a spreadsheet fills up, and everyone…

What is an Alternative to SegMetrics? A Practical Guide You’re looking for a marketing analytics tool and considering your options. That’s a smart move. The…
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