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The Definitive Guide to the Software & Services You Need to Start Selling Information Products – 2nd Edition

Are you looking for your perfect Tech Stack to start selling information products? Well, you have come to the right […]

Marketing
Introducing the SegMetrics Marketing Tool Vault

As long-time digital marketers, we’ve become somewhat of a sommelier of marketing tools – and we collect them with the […]

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How to Build an Audience Around Your Book

Did you know that The Great Gatsby was a complete flop? When F. Scott Fitzgerald died, his last royalty check […]

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Prevent Subscriber Burnout with our Healthy Email List Handbook

Your email list is like the goose that laid the golden egg. As the old fable goes, a lucky farmer […]

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Beef Up Your Email List Using Free Carrot Content

You’ve heard the story of the carrot and the stick, right? It goes something like this: A boy hitches up […]

Article
Before You Email Your List — Read This First.

Whoops. …You created a new product. …You gave it a sexy name. …You went all-out in search of publicity. …You […]

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Why Your 100k Email List Just Isn’t Good Enough

Does size matter? C’mon, get your mind out of the gutter. We’re talking about the size of your email list. […]

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Content Mining: How to Find the Material You Need to Build a Product

The best thing about creating your first course is that you don’t have to build it from scratch. You already […]

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Defeating the Secret Scary Syndrome of Information Hoarding

At the end of your day, do you close out dozens of browser tabs that you intended to look at […]