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In 2022, ecommerce sales this year are expected to reach nearly $5.5 trillion dollars(1). That’s an unprecedented number, with many factors contributing to its growth – including the closures of physical stores, the rising popularity of things like digital wallets, delivery services and the wave of individuals leaving traditional jobs for work at home solutions. And even though the popularity of online shopping is increasing – so is the competition. In order to run a profitable ecommerce business, you will need to utilize some ecomm general tools to save time and increase efficiency in your business as you grow.
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SegMetrics has helped us get way more value out of our marketing and provided reports that we could only dream of.
If you want to know where the opportunities are hiding in your customer and subscriber data, SegMetrics will show you.