Data Beats Opinionby SegMetrics
Thoughts & Interviews with experts who improve their business with data.
Learn how to improve your marketing and revenue with straight-forward strategies you can do today.


Video: How to build custom dashboards
Learn how to show your boss marketing ROI without boring slides. Inside custom dashboards from SegMetrics.
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Brennan Dunn: Meet the future of website personalization
Host Keith Perhac, founder of SegMetrics, joins Brennan Dunn of RightMessage to talk about the power and profits of building a segmentation engine in your business

Marketing Attribution for Miva Ecommerce: Track Your Customer Journey with SegMetrics
Miva ecommerce, marketing attribution

Olly Richards: How to grow your education business without working more
Host Keith Perhac, founder of SegMetrics, joins business coach Olly Richards to talk about how to scale an education business without burning out.

Announcements, Growth Strategies
How to run a winning Black Friday promo
If you’re ready to build a Black Friday campaign that sells, we’ve got everything you need. All the strategy, tactics, psychology and analytics behind winning BFCM promos. Free.

5 Common SaaS Pricing Models and Which One Works Best for Your Business
The wrong pricing model can kill your SaaS business before it even starts. You spend months building the perfect product…

Jason Resnick: How to build funnels like an email automation expert (Episode 03)
Host Keith Perhac, founder of SegMetrics, joins email expert Jason Resnick to explore the strategies, psychology and tricks behind advanced automation.

The GoHighLevel Agency Secret: Why Smart Agencies Never Show Clients These Reports
Most GoHighLevel agency owners lie to themselves about their reporting. Not intentionally. But they tell themselves that their current setup is good enough. That they can make sense of the scattered data across platforms. That clients will understand the complexity.

Lianna Patch: The marketing strategy your competitors are too scared to try (Episode 02)
In this episode of Data Beats Opinion, Keith Perhac sits down with Lianna Patch to explore how brands can use humor and personality to stand out in an increasingly competitive market.

Guide, Growth Strategies, Marketing Trends
How to Rank in Google AI Overview: The Complete Guide to Dominating AI Search Results
Google changed everything. Their AI Overview now sits at the top of search results. It answers questions before users click…

Video: How to boost LTV with data-driven marketing
Learn how to unlock the DNA of your best customers — and use that data to boost your lifetime customer value.

Hospitality Marketing Analytics: How Mews and SegMetrics Transform Hotel Revenue
Hotels throw money at marketing. Most don’t know where it goes. There has never been a direct connection between hospitality…

Harris Kenny: Why outbound sales just got interesting again (Episode 01)
In this episode of Data Beats Opinion, Keith Perhac sits down with Harris Kenny to explore how AI, programmatic outbound sales, and precision targeting are revolutionizing cold outreach.

Announcements, Growth Strategies
How to generate leads with PDF lead magnets
If you’re ready to turn your PDF lead magnet into a customer-generation machine — we’ve got the exact playbook. Free. Proven. Ready when you are.

Tools & Recommendations, Articles
The Best Shopify Alternatives in 2025: A SegMetrics Compatible Guide
If you’re searching for the best Shopify alternative, you’re not alone. While Shopify is a powerful and popular eCommerce platform,…

Guide, Articles, Tracking & Reporting
What Are the 4 Types of Marketing Attribution Models — And Why You Should Use Each One
In a world where marketing is driven by data, understanding how your data is analyzed is just as important as…
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