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Article

Save 30% on SegMetrics this BFCM — And Claim $775 in Bonuses

Black Friday is gearing up — it’s less than a week away and it can either be the biggest headache in your marketing calendar, or a lucrative season for your business. (And we’ve got a very special BFCM offer for you, available right now — read on for more news on that.)
Keith Perhac
Founder @ SegMetrics
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Announcing ‘Share Connection Requests’

Maybe you’ve run into this particular challenge before. You’re an agency or a consultant working with different clients You’re setting…

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Article
Hyros Pricing: Costs Compared & Alternatives Explored

Discover how much you could be saving each month if you use SegMetrics' attribution software instead of Hyros. (And see how SegMetrics provides better tracking and a more complete view of your full customer journey.)

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Article
Why We’re Betting on Spiffy to Solve Your Checkout Woes

We’re always on the hunt for tools that make your life easier, especially when it comes to solving those pesky…

Keith Perhac
Founder @ SegMetrics
 
Innovators
Spiffy X SegMetrics — Data Beats Opinion

Michael Hunter is the co-founder of Spiffy Checkouts, a best-in-class checkout solution for online businesses. With over a billion data…

Keith Perhac
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What’s New with SegMetrics? (September Edition)

Fall is in full swing here in the PNW—rainy days are back, and leaves are turning vibrant colors. With under…

Keith Perhac
Founder @ SegMetrics
 
Article
Introducing Audit Trail

Have you ever found yourself puzzled by unexpected changes to your SegMetrics dashboards, widgets, or reports? We've all been there.…

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Article
Introducing SegMetrics AI Insights

Your new tool for clear, actionable marketing insights Our new AI Insights feature is designed to help you turn your,…

Vanessa Copley
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Article
What’s new with SegMetrics? (August ’23 Edition)

It’s time for a fresh round of SegMetrics updates. In the PNW, Summer is turning into Fall, the kids are…

Vanessa Copley
Marketing
 
Article
Google Analytics 4: The Good, The Bad, and One Way Forward.

Google Analytics (specifically Universal Analytics) will always have a special place in my heart as a marketer. Universal Analytics was…

Ryan Johnson
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Article
Welcome to the SegMetrics Summer Sale (Get up to 4 months free)

Save big on SegMetrics Intelligence (Get up to 4 months free)

Keith Perhac
Founder @ SegMetrics
 
Article
Link Tracking Protection in iOS 17 & macOS Sonoma: A New Challenge for Digital Marketers and Data Driven Marketing

iOS 17 and macOS Sonoma are bringing changes to how Apple treats URL tracking parameters and user-level tracking. Read on for our overview of the changes →

Ryan Johnson
Marketer @ SegMetrics
 
Article
Instantly uncover deep insights with SegMetrics Essentials

https://vimeo.com/823813969/ee2e956429 As marketers, we're constantly slammed with a mile-long to-do list. And the popular marketing tools we all use and…

Vanessa Copley
Marketing
 
Article
Why Customers Are Like Cats That See Cucumbers

If you've ever had a cat, you know that they can be skittish creatures. Maybe even a little insane.  One…

Vanessa Copley
Marketing
 
Article
Introducing the Clarity Analytics Engine

We’re excited to announce the private release of SegMetrics' new analytics engine, Clarity, based on Hammerstone’s Refine builder. The SegMetrics…

Keith Perhac
Founder @ SegMetrics
 
Article
Where Most People Go Wrong When Split Testing

There’s a lot of information out there about split testing; after all, if there’s one thing marketers like to do,…

Keith Perhac
Founder @ SegMetrics