Get Started Free

Data Beats Opinion

by SegMetrics

Thoughts & Interviews with experts who improve their business with data.
Learn how to improve your marketing and revenue with straight-forward strategies you can do today.

SegMetrics
 
Article

Check This Out: “How can I report across all my different marketing tools to get actual customer value?”

Are you struggling with data fragmentation? In the evolving world of digital marketing, piecing together the data from your marketing funnel across scattered tools is a challenge.
Ryan Johnson
Marketer @ SegMetrics
Popular

Browse Data Beats Opinion

Want to go deeper? Click on a category below for more from Data Beats Opinion.

All Marketing Advertising Innovators
Article
Introducing AI Insights: Your new tool for clear, actionable marketing insights

Our new AI Insights feature is designed to help you turn your, your client’s, or your agency’s marketing and advertising…

Keith Perhac
Founder @ SegMetrics
 
Article
Studiocart Meet SegMetrics: Upgrade Your Data Analysis

Using Studiocart for your orders and subscriptions? Take your analytics to the next level by integrating directly with SegMetrics. Whether…

Ryan Johnson
Marketer @ SegMetrics
 
Article
Share your experience as a creator

Fill out ConvertKit's survey for their annual State of the Creator Economy Report.

Keith Perhac
Founder @ SegMetrics
 
Article
Save 30% on SegMetrics this BFCM — And Claim $775 in Bonuses

Black Friday is gearing up — it’s less than a week away and it can either be the biggest headache…

Keith Perhac
Founder @ SegMetrics
 
Article
Announcing ‘Share Connection Requests’

Maybe you’ve run into this particular challenge before. You’re an agency or a consultant working with different clients You’re setting…

Keith Perhac
Founder @ SegMetrics
 
Article
Hyros Pricing: Costs Compared & Alternatives Explored

Discover how much you could be saving each month if you use SegMetrics' attribution software instead of Hyros. (And see how SegMetrics provides better tracking and a more complete view of your full customer journey.)

Ryan Johnson
Marketer @ SegMetrics
 
Article
Why We’re Betting on Spiffy to Solve Your Checkout Woes

We’re always on the hunt for tools that make your life easier, especially when it comes to solving those pesky…

Keith Perhac
Founder @ SegMetrics
 
Innovators
Spiffy X SegMetrics — Data Beats Opinion

Michael Hunter is the co-founder of Spiffy Checkouts, a best-in-class checkout solution for online businesses. With over a billion data…

Keith Perhac
Founder @ SegMetrics
 
Article
What’s New with SegMetrics? (September Edition)

Fall is in full swing here in the PNW—rainy days are back, and leaves are turning vibrant colors. With under…

Keith Perhac
Founder @ SegMetrics
 
Article
Introducing Audit Trail

Have you ever found yourself puzzled by unexpected changes to your SegMetrics dashboards, widgets, or reports? We've all been there.…

Keith Perhac
Founder @ SegMetrics
 
Article
Introducing SegMetrics AI Insights

Your new tool for clear, actionable marketing insights Our new AI Insights feature is designed to help you turn your,…

Vanessa Copley
Marketing
 
Article
What’s new with SegMetrics? (August ’23 Edition)

It’s time for a fresh round of SegMetrics updates. In the PNW, Summer is turning into Fall, the kids are…

Vanessa Copley
Marketing
 
Article
Google Analytics 4: The Good, The Bad, and One Way Forward.

Google Analytics (specifically Universal Analytics) will always have a special place in my heart as a marketer. Universal Analytics was…

Ryan Johnson
Marketer @ SegMetrics
 
Article
Welcome to the SegMetrics Summer Sale (Get up to 4 months free)

Save big on SegMetrics Intelligence (Get up to 4 months free)

Keith Perhac
Founder @ SegMetrics
 
Article
Link Tracking Protection in iOS 17 & macOS Sonoma: A New Challenge for Digital Marketers and Data Driven Marketing

iOS 17 and macOS Sonoma are bringing changes to how Apple treats URL tracking parameters and user-level tracking. Read on for our overview of the changes →

Ryan Johnson
Marketer @ SegMetrics