MarketingWhy Tiered Pricing Is the ONLY Way to Price Your ProductTiered pricing is one of those no-brainer concepts that some entrepreneurs and companies are hesitant to embrace. Don’t make that […] Read More
ArticleThe psychology behind why people don’t value PDFs, no matter how great the contentImagine you’re on stage of The Value Is Right. The lights are bright, applause is thundering, and yet you clearly […] Read More
MarketingBlack Friday Aftermath: Analyzing $2.3 Million over Black Friday & Cyber Monday 2018Black Friday and Cyber Monday are ostensibly the two largest shopping days of the year — especially for ecommerce. This […] Read More
MarketingEveryone Loves Evergreen Webinars. But do they Really Convert to Sales?Evergreen Webinars are de rigueur for product marketing — especially to cold traffic. There are a number of online tools […] Read More
MarketingUsing the Stair-Step Model for Landing Pages that WorkYou’ve heard the stats. All the way back in 1997 Nielsen showed that people don’t read online – they scan. […] Read More
ArticleTackling Price Objections: What to do if you’re hearing your prices are too highLet me tell you a story. A friend of mine launched a travel guide, priced at $47. He guaranteed that […] Read More
ArticleHow to Convert Leads That Don’t Buy: The 90-Day Funnel StrategyThere are two outcomes to any marketing funnel. Either the lead purchased the product you had for sale… or they […] Read More
MarketingHow Upsell Funnels Are Like Printing Free MoneyAs a marketer, you have a bucket list of tactics to try — things that you’ll get to one day. […] Read More
MarketingThe One Thing (Probably) Holding Your Marketing Funnels BackSo. You want more leads. You’ve spent a few months writing blog posts to boost your organic traffic and have […] Read More
Updates[Update] Now Supporting Bing, Contact Journeys & Improved Cross-Domain AnalyticsMy uncle Ben always told me: “With great power comes great responsibility.” Or maybe that was someone else. Oh well. […] Read More