Thoughts & Interviews with experts who improve their business with data. Learn how to improve your marketing and revenue with straight-forward strategies you can do today.
Fall is in full swing here in the PNW—rainy days are back, and leaves are turning vibrant colors.
Want to go deeper? Click on a category below for more from Data Beats Opinion.
Have you ever found yourself puzzled by unexpected changes to your SegMetrics dashboards, widgets, or reports? We've all been there.…
Your new tool for clear, actionable marketing insights Our new AI Insights feature is designed to help you turn your,…
It’s time for a fresh round of SegMetrics updates. In the PNW, Summer is turning into Fall, the kids are…
Google Analytics (specifically Universal Analytics) will always have a special place in my heart as a marketer. Universal Analytics was…
Save big on SegMetrics Intelligence (Get up to 4 months free)
iOS 17 and macOS Sonoma are bringing changes to how Apple treats URL tracking parameters and user-level tracking. Read on for our overview of the changes →
https://vimeo.com/823813969/ee2e956429 As marketers, we're constantly slammed with a mile-long to-do list. And the popular marketing tools we all use and…
If you've ever had a cat, you know that they can be skittish creatures. Maybe even a little insane. One…
We’re excited to announce the private release of SegMetrics' new analytics engine, Clarity, based on Hammerstone’s Refine builder. The SegMetrics…
2021 seems like it only finished moments ago, yet somehow we’re almost ready for Black Friday 2022. November as always…
There’s a lot of information out there about split testing; after all, if there’s one thing marketers like to do,…
If you are looking for a Saas payment provider, it can be overwhelming when faced with the vast array of…
Sales and the technology tools to assist those sales are a vital part of any business -using the right general…
There is no secret recipe for choosing the right online advertising platform for your SaaS company, but it can pay…
Very few people realize just how powerful an advanced tagging strategy can be. Sure, you can use them to define…
We added SegMetrics yesterday to see if it could find answers to questions a client’s had for over a year and that couldn’t be put off any longer. It could, and did so within about 30 seconds.