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by SegMetrics

Thoughts & Interviews with experts who improve their business with data.
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Increasing upsells with SegMetrics
Article

Just Ask Ian: Increasing upsells with SegMetrics

Learn how SegMetrics can help you leverage sales data to increase your upsells -- without being pushy.
Ryan Johnson
Marketer @ SegMetrics
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All Marketing Advertising Innovators
Optimizing ad conversions video thumbnail
Article
Just Ask Ian: Optimizing ad conversions with SegMetrics

Learn how SegMetrics can help you optimize your ad ROAS -- and fine-tune your advertising strategy.

Ryan Johnson
Marketer @ SegMetrics
 
Banner announcing the latest upgrade of the SegMetrics analytics platform: Dashboard 3.0
Article
Say Hello to Dashboard 3.0!

Announcing the launch of the biggest upgrade ever to SegMetrics' analytics platform: Dashboard 3.0.

Ryan Johnson
Marketer @ SegMetrics
 
Title card image. How far back can you track attribution?
Article
Just Ask Ian: Unlock long-term first touch attribution with SegMetrics

Learn how SegMetrics can help you track first touch attribution even months or years after leads enter your funnel.

Ryan Johnson
Marketer @ SegMetrics
 
Banner announcing Insights -- a new analytics tool from SegMetrics and ConvertKit
Article
Announcing Insights, a new collaboration between SegMetrics and ConvertKit

Today, in partnership with ConvertKit, SegMetrics is launching Insights – a new analytics tool that will clarify and amplify how creators grow their businesses.

Ryan Johnson
Marketer @ SegMetrics
 
Check This Out: "What's your ad spend ROI?" - with Ian from SegMetrics
Article
Check This Out: Tracking ad spend ROI with SegMetrics

How long does it take you to earn back what you’re spending on paid ads? In this week’s Check This…

Ryan Johnson
Marketer @ SegMetrics
 
Article
Check This Out: Uncovering Profitable Traffic with SegMetrics

In this week's Check This Out video, you'll see how SegMetrics helps you unveil the power of your traffic data…

Ryan Johnson
Marketer @ SegMetrics
 
Article
Simplify Your Financial Reporting with Multi-Currency Conversion

If you’ve ever found yourself juggling currencies, trying to make sense of your ad spend, RoAS, and sales across boarders,…

Ryan Johnson
Marketer @ SegMetrics
 
Marketing Dashboard
Article
How to Build a Powerful Marketing KPI Dashboard in 5 Simple Steps

Marketers need more than just a collection of numbers - they need actionable insights. A Marketing KPI Dashboard is a…

Denise Cullom
Marketer @ SegMetrics
 
KPI tracking
Article
7 Must-Know Marketing Metrics to Track for Higher ROI

A well-structured marketing KPI dashboard is essential for tracking and optimizing your marketing efforts. In today's competitive online environment, businesses…

Denise Cullom
Marketer @ SegMetrics
 
Article
Check This Out: Uncovering Common Marketing Problems with SegMetrics

In this week’s Check This Out video, we delve into how SegMetrics addresses and resolves common yet critical analytics issues that marketers face.

Ryan Johnson
Marketer @ SegMetrics
 
Article
UTM Essentials: The 80/20 Guide

What are UTMs? UTM parameters — or UTM tags — are a free, simple, and easy way to track where…

Ryan Johnson
Marketer @ SegMetrics
 
Article
Check This Out: Customer Journey Mapping with SegMetrics

In this week’s Check This Out video, we explore the world of customer journey mapping with SegMetrics. Dive into how…

Ryan Johnson
Marketer @ SegMetrics
 
Article
Explore the SegMetrics Partner Directory

Hey Marketers, Welcome to 2024! If you’re looking for fresh marketing support to help your campaigns succeed and get you…

Ryan Johnson
Marketer @ SegMetrics
 
Article
Announcing the SegMetrics Partner Directory

Hey Ad Agencies & Marketers, Welcome to 2024! As the new year unfolds, it’s the perfect time to boost your…

Ryan Johnson
Marketer @ SegMetrics
 
Article
Check This Out: “How can I create a custom dashboard with new subscribers & ROI for my clients?”

In this week's Check This Out video, we explore how to create custom dashboards in SegMetrics that highlight your client's…

Ryan Johnson
Marketer @ SegMetrics