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Sales Ads Results
Sales Ads Can Be Tricky! Have You Tried These 5 Ad Platforms to Boost Sales?

There is no secret recipe for choosing the right sales ads platform for your sales business, but it can pay…

Growing Your Business? 5 SaaS Email Providers that Deliver

Sending emails today sounds simple, but really, it isn’t.  There is a lot to consider - new rules and regulations…

5 Best Email Providers for Agencies by SegMetrics

Email providers for agencies are a hot topic today - especially as deliverability becomes an increasingly difficult beast to manage,…

The 5 Types of SaaS General Tools To Successfully Launch Your Business

The best SaaS companies on the market today combine a plethora of tools and techniques to bring their offered service…

Quiz Funnels And How to Use Them
Lead gen quizzes 101: aka the interactive path to enthusiastic leads

Are you getting lost in a market flooded with free ebooks? Or frustrated at having to give out blanket advice?…

Facebook Attribution Solved
Why Facebook’s attribution data is mostly guesswork

One of the biggest challenges when running ads is measuring accurate attribution data. This is difficult for a number of…

Don’t let adblockers disrupt your data, with the new Self-Hosted Pixel

In an age where some websites shove in more ads than halftime at the Superbowl, it’s understandable that 43% of…

Track Hardcore Scaling Method With Segmetrics
How to track Frank Kern’s HARDCORE SCALING method with SegMetrics

Want to take your funnels to the next level? Well, we would highly recommend you check out Fran Kern’s Hardcore…

Tripwire 101
Tripwires 101, aka stop with the free stuff

Getting lots of leads but few sales? Or people who are getting sticker shock at your prices? Well, a tripwire…

Open Rates Are Dead
Great News, Open Rates are Dead!

We’re very excited here at SegMetrics to hear that open rates are the next victim of iOS updates. It’s a…

Looking past the purchase: how to test the best ways for increasing customer value

It’s a simple calculation really, number of customers × spend per customer = revenue Yet it can still lead us…

Thomas Smale
Turning a college hustle into a successful business – with Thomas Smale

This week, Keith sat down with Thomas Smale, the CEO and founder of FE International, a top-ranked global M&A advisor of SaaS,…

Offline Conversions
How to Cut Your CPA by 24% Using Advanced AI Training

Increasing traffic is no longer enough It’s the core challenge of every digital marketer; more sales for less money. There…

5 Advanced Ways to Maximize your RoAS

Once you have followed the generic advice around match types and automated bidding, it's easy to feel lost about how…

ad platform, automations
Apple-Proof Your Attributions (While Cutting Your CPA)

Ad platform automations are great…so long as they're receiving good data. Facebook and Google can currently measure basic goals in…