Data Beats Opinionby SegMetrics

Many modern marketers have one rather comical problem: too much data. And it’s hardly surprising. Social media platforms, SEO tools,…

Paid ads, SEO, and cold outreach are breaking down. But there’s one old school channel that is still working: Owned Distribution. Find out how to leverage it for your business.

Is bad marketing data sabotaging your growth? Here’s how to find out if your tracking and reporting is costing you real revenue.

Agencies: Stop rebuilding the same dashboards for every client. Discover how SegMetrics’ helps you systematize and scale your agency dashboards.

AI traffic is already shaping buyer behavior — but most analytics tools bury it in referral data. SegMetrics’ AI Search Tracking identifies AI-driven traffic and measures its true impact on leads, revenue, and lifetime value so you can make smarter, data-driven decisions.

Want to make more money with your email list? In this episode, email automation expert Chris Orzechowski breaks down how to find the hidden buyers on your list, advanced automation tricks to earn more, plus his “future of email’ predictions.

Influencer marketing tips fill the internet. Most of them are garbage. They tell you to “be authentic” and “find the…

Digital marketing success isn’t just about running campaigns…it’s about knowing which campaigns actually drive revenue. When you’re juggling data from…

When it comes to marketing, the analysis of each touchpoint leading up to a purchase is essential. Funnel attribution, which,…

No more manually checking all of your marketing dashboards to ensure everything is on track. Metric Alerts watch your KPIs 24/7 and ping you if there’s a problem.

AI is changing the game for e-commerce sites…but not necessarily in the ways you expect. How can you navigate the tricks and risks in this new era?

Don’t just take the ad platforms word for how well your ads are doing. They don’t have access to all your data — including the lifetime value of your ad leads. In this video, we show you a better way to find lead value.

You run a marketing agency. It works. Clients pay you but you’re stuck doing everything yourself. You want to grow…

AI hasn’t just sped up business. It’s also rewritten the rules for whole industries. How will your business survive now that expertise is free?

How many businesses can genuinely say they monitor their buyers across each customer touchpoint—from the first time they come across…