Data Beats Opinionby SegMetrics
Thoughts & Interviews with experts who improve their business with data.
Learn how to improve your marketing and revenue with straight-forward strategies you can do today.
Introducing AI Search Tracking
AI traffic is already shaping buyer behavior — but most analytics tools bury it in referral data. SegMetrics’ AI Search Tracking identifies AI-driven traffic and measures its true impact on leads, revenue, and lifetime value so you can make smarter, data-driven decisions.
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Chris Orzechowski: There’s so much money in your list (Episode 11)
Want to make more money with your email list? In this episode, email automation expert Chris Orzechowski breaks down how to find the hidden buyers on your list, advanced automation tricks to earn more, plus his “future of email’ predictions.
8 Influencer Marketing Tips to Scale Your Business
Influencer marketing tips fill the internet. Most of them are garbage. They tell you to “be authentic” and “find the…
Tools & Recommendations, Articles
12 Proven Strategies to Improve ROI on Digital Marketing Campaigns Using Data from Multiple Tools
Digital marketing success isn’t just about running campaigns…it’s about knowing which campaigns actually drive revenue. When you’re juggling data from…
Cross-Device Tracking: How Multi-Device Attribution Transforms Marketing ROI in 2026
When it comes to marketing, the analysis of each touchpoint leading up to a purchase is essential. Funnel attribution, which,…
Introducing Metric Alerts
No more manually checking all of your marketing dashboards to ensure everything is on track. Metric Alerts watch your KPIs 24/7 and ping you if there’s a problem.
Kurt Elster: Navigate AI’s hidden e-com tricks and risks (Episode 10)
AI is changing the game for e-commerce sites…but not necessarily in the ways you expect. How can you navigate the tricks and risks in this new era?
Just Ask Ian: Ad platforms are lying about your REAL cost per lead
Don’t just take the ad platforms word for how well your ads are doing. They don’t have access to all your data — including the lifetime value of your ad leads. In this video, we show you a better way to find lead value.
8 Tips on How to Scale Your Marketing Agency Business: A Complete Growth Guide
You run a marketing agency. It works. Clients pay you but you’re stuck doing everything yourself. You want to grow…
Neville Medhora: Will your business survive AI? (Episode 09)
AI hasn’t just sped up business. It’s also rewritten the rules for whole industries. How will your business survive now that expertise is free?
15 Customer Touchpoints That Will Optimize Your Customer Journey
How many businesses can genuinely say they monitor their buyers across each customer touchpoint—from the first time they come across…
How to Write an Effective Case Study for Your Website
In the past couple of weeks, we’ve talked about how to write testimonials and all of the places you should…
Jake Ruzi: What makes your online course better than AI? (Episode 08)
Host Keith Perhac, founder of SegMetrics, joins Jake Ruzi, the Notebook Guy, to talk about how to stand out and stay relevant when AI supercharges the competition for online courses.
Introducing Multi-Report Tables
Stop hopping between spreadsheets! SegMetrics’ new Multi-Report Tables allow you to combine data from different reports into a single-clean table.
Abi Prendergast: Inside the new evergreen webinar playbook (Episode 07)
Host Keith Perhac, founder of SegMetrics, joins Abi Prendergast, founder of Apt Content, to how to grow your business with evergreen webinar funnels. Learn the new webinar playbook.
Colleen Schnettler: Systematize your marketing like an engineer (Episode 06)
Host Keith Perhac, founder of SegMetrics, joins Colleen Schnettler of SaaS Marketing Gym and Simple File Upload to talk about how technical founders can build sustainable marketing systems.
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