MarketingWhy Metrics Matter More Than Ever For Your BusinessDifferent numbers tell different stories. Knowing your measurements, knowing your metrics, knowing your key performance indicators – call it what […] Read More
ArticleThree ways to overcome customers most common objections to purchasingIt’s a problem as old as time: you create a product, but people aren’t buying. Even if you have plenty […] Read More
MarketingWhy Tiered Pricing Is the ONLY Way to Price Your ProductTiered pricing is one of those no-brainer concepts that some entrepreneurs and companies are hesitant to embrace. Don’t make that […] Read More
ArticleThe psychology behind why people don’t value PDFs, no matter how great the contentImagine you’re on stage of The Value Is Right. The lights are bright, applause is thundering, and yet you clearly […] Read More
MarketingBlack Friday Aftermath: Analyzing $2.3 Million over Black Friday & Cyber Monday 2018Black Friday and Cyber Monday are ostensibly the two largest shopping days of the year — especially for ecommerce. This […] Read More
MarketingEveryone Loves Evergreen Webinars. But do they Really Convert to Sales?Evergreen Webinars are de rigueur for product marketing — especially to cold traffic. There are a number of online tools […] Read More
MarketingUsing the Stair-Step Model for Landing Pages that WorkYou’ve heard the stats. All the way back in 1997 Nielsen showed that people don’t read online – they scan. […] Read More
ArticleTackling Price Objections: What to do if you’re hearing your prices are too highLet me tell you a story. A friend of mine launched a travel guide, priced at $47. He guaranteed that […] Read More
ArticleHow to Convert Leads That Don’t Buy: The 90-Day Funnel StrategyThere are two outcomes to any marketing funnel. Either the lead purchased the product you had for sale… or they […] Read More
MarketingHow Upsell Funnels Are Like Printing Free MoneyAs a marketer, you have a bucket list of tactics to try — things that you’ll get to one day. […] Read More