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Data Beats Opinion

Thoughts & Interviews with experts who improve their business with data. Learn how to improve your marketing and revenue with straight-forward strategies you can do today.

Data Beats Opinion

Creating More Efficient SOPs with Say Gabriel

Data Beats Opinion

Modifying the Typical Sales Funnel with Claire Suellentrop

Data Beats Opinion

Building Community, Leveraging Novelty & Creating Urgency with Kurt Elster

ad platform, automations
Article
Stop Training Your Ad Campaigns With Second Rate Data

Ad platform automations are great… if you’re an E-comm expecting visitors to buy immediately. Everyone else is left training the […]

Article
How eCommerce Marketers Restore Their Profit Margins with SegMetrics

Ecommerce is brutal. Between climbing ad costs and narrowing profit margins, it keeps getting harder to turn a profit. Facebook […]

Article
Seg vs GA: Comparing funnel and website analytics

As a marketer it’s pretty certain you use Google Analytics. It’s the swiss army knife of marketing tools, used to […]

identifying wasted ad budget
Article
How an online course entrepreneur found her funnel’s flaws with SegMetrics

Sam has an online music course that she has been running for 4 years. The market has become increasingly crowded, […]

Article
The iOS14 Update – What it means for digital marketers

As if 2020 wasn’t crazy enough, last June Apple announced that iOS14 would include a new App Tracking Transparency framework […]

Data Beats Opinion
Multi-touch Attribution Models with Dan McGaw

Recently Keith chatted with Dan McGaw, the founder and CEO of McGaw.io, formerly known as Effin Amazing, a marketing technology […]

Article
9 Must-Have CRO Tools To Use And Track Results in 2020

Every marketer knows how important it is to constantly improve a website and track the results of your work. If […]

Article
The comprehensive guide to planning out and optimizing your marketing funnels

Weak marketing funnels can drag down a business.  So of course, there are countless articles about elements such as improving […]

Article
A fairly awesome guide to finding your 80/20 customers

Marketers have become rather obsessed with goals and conversions. (And with good reason!) We take them as the benchmark of […]

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