Introducing “Happy Hour Analytics” — a new series from SegMetrics
Join SegMetrics’ Founder and CEO, Keith Perhac, and Head of Product Strategy, Scott Queen, as they dive into some of the more advanced, nuanced, and (occasionally) contentious parts of marketing analytics.
In this premier episode of “Happy Hour Analytics”, Keith and Scott break down the good, bad and ugly of the most popular attribution models.
- Which model does your marketing analytics rely on?
- Which should it rely on?
- And is it telling you exactly what you think it’s telling you? (Data might deal in numbers, but marketing analytics isn’t black-and-white.)
Grab a drink and join the conversation!
Jump to your favorite attribution model
- First click (1:20)
- Last click (4:38)
- Linear / multi-touch (5:44)
- Time decay (11:06)
- Position-based (14:08)
To learn more about attribution models and see how SegMetrics lets you switch models on the fly, book a call with one of our marketing analytics experts.
(And check out our video on using SegMetrics to unlock long-term first touch attribution.)
