Data Beats Opinion

by SegMetrics

Thoughts & Interviews with experts who improve their business with data.
Learn how to improve your marketing and revenue with straight-forward strategies you can do today.

Article

The psychology behind why people don’t value PDFs, no matter how great the content

Imagine you’re on stage of The Value Is Right. The lights are bright, applause is thundering, and yet you clearly hear the announcer boom “You could be leaving the studio in this… A NEW CAR!”

Keith Perhac

Founder @ SegMetrics

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Marketing

Black Friday Aftermath: Analyzing $2.3 Million over Black Friday & Cyber Monday 2018

Black Friday and Cyber Monday are ostensibly the two largest shopping days of the year -- especially for ecommerce. This…

Keith Perhac

Founder @ SegMetrics

Customer Stories

Everyone Loves Evergreen Webinars. But do they Really Convert to Sales?

Evergreen Webinars are de rigueur for product marketing -- especially to cold traffic. There are a number of online tools…

Keith Perhac

Founder @ SegMetrics

Marketing

Using the Stair-Step Model for Landing Pages that Work

You’ve heard the stats. All the way back in 1997 Nielsen showed that people don’t read online - they scan.…

Keith Perhac

Founder @ SegMetrics

Article

Tackling Price Objections: What to do if you’re hearing your prices are too high

Let me tell you a story. A friend of mine launched a travel guide, priced at $47. He guaranteed that…

Keith Perhac

Founder @ SegMetrics

Article

How to Convert Leads That Don’t Buy: The 90-Day Funnel Strategy

There are two outcomes to any marketing funnel. Either the lead purchased the product you had for sale… or they…

Keith Perhac

Founder @ SegMetrics

Marketing

How Upsell Funnels Are Like Printing Free Money

As a marketer, you have a bucket list of tactics to try -- things that you’ll get to one day.…

Keith Perhac

Founder @ SegMetrics

Email

The One Thing (Probably) Holding Your Marketing Funnels Back

So. You want more leads. You’ve spent a few months writing blog posts to boost your organic traffic and have…

Keith Perhac

Founder @ SegMetrics

Announcements

[Update] Now Supporting Bing, Contact Journeys & Improved Cross-Domain Analytics

My uncle Ben always told me: "With great power comes great responsibility." Or maybe that was someone else. Oh well.…

Keith Perhac

Founder @ SegMetrics

Customer Stories

Finding $221,075 in New Revenue For Entrepreneur on Fire

SUMMARY The Client John Lee Dumas of EOFire sold over $2,137,739 in online courses this year. He’s a great example…

Keith Perhac

Founder @ SegMetrics

Customer Stories

How SegMetrics Fed Dr. Axe Insights for A Healthier Product Development Roadmap

SUMMARY The Client Axe Wellness (draxe.com) is one of the most successful health blogs around. They offer a ton of…

Keith Perhac

Founder @ SegMetrics

Customer Stories

How to Build an Advertising Sales Funnel: The $200K Case Study

If you’re a longtime reader, you know the power of a good email nurture sequence and you even know how…

Keith Perhac

Founder @ SegMetrics

Ad Tracking

Why You Shouldn’t Use URL Shorteners in Ads

URL shorteners like Bit.ly were hailed as the greatest thing to happen to social media and PPC since Bing Crosby…

Keith Perhac

Founder @ SegMetrics

Marketing

The Lead Gen Tool You Can Learn from Seventeen Magazine

Picture this… You launch a new marketing tool that your prospects are so excited about that it gets shared with…

Keith Perhac

Founder @ SegMetrics

Ad Tracking

Getting Ahead with Paid Ads on Facebook and Google

Advertising is not new. In fact, there’s proof that advertising has been around since before modern history. The Egyptians used…

Keith Perhac

Founder @ SegMetrics

Facebook

Off-Again-On-Again: Facebook Brings back URL Dynamic Parameters

Facebook ads has done it again. After URL Parameters were suddenly removed from Facebook Ads in March of 2018, this…

Keith Perhac

Founder @ SegMetrics