Data Beats Opinion

by SegMetrics

Thoughts & Interviews with experts who improve their business with data.
Learn how to improve your marketing and revenue with straight-forward strategies you can do today.

Article

Customer Service Strategies from the World’s Best (and Worst) Companies

At SegMetrics, we know all about giving customers first-class service. It’s what we do every day — making sure your experience using our membership site platform is fast, easy, and profitable.

Keith Perhac

Founder @ SegMetrics

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Marketing

How Email Segmentation Could Boost Your Retention

Every business wants to ensure they have good retention rates, how can segmenting your list help?

Keith Perhac

Founder @ SegMetrics

Growth Strategies

4 Tips To Boost Your Email List Quality

Quality will trump quantity when it comes to email lists. How can you boost the quality of your list?

Keith Perhac

Founder @ SegMetrics

Article

How To Create A Welcome Email Series That Works

Are you effectively harnessing the welcome email? Here’s what you need in order to be effective.

Keith Perhac

Founder @ SegMetrics

Article

Getting Noticed In The Age Of Content Fatigue

Is there a point to putting out more content in a crowded environment? We delve into some stats and case studies...

Keith Perhac

Founder @ SegMetrics

Marketing

How to Use Tags to Understand Your Marketing Funnels

Using tags but with no real system? Get more from Infusionsoft with these tips...

Keith Perhac

Founder @ SegMetrics

Customer Stories

How SegMetrics can earn John Lee Dumas an extra $221,075

John Lee Dumas sold an impressive $2,137,739 in online courses in 2015. But did Infusionsoft's lacking analytics cause EOFire to…

Keith Perhac

Founder @ SegMetrics

Marketing

Dr. Axe: Finding the Value of Your Lead Magnets

We're going to go out on a short limb and guess you spend a ton of time and effort optimizing…

Keith Perhac

Founder @ SegMetrics

Article

4 Critical Metrics Hiding in Your Keap / Infusionsoft Account (and How To Uncover Them)

Over 40,000 users have signed up for Keap / Infusionsoft, and it's understandable why. Infusionsoft provides businesses with a stellar…

Keith Perhac

Founder @ SegMetrics

Article

How to Track Email Opens in Infusionsoft’s Campaign Builder

While Infusionsoft gives great reporting on broadcast emails, and individual emails sent out, it can be difficult to get open…

Keith Perhac

Founder @ SegMetrics

Article

Stop Mining Data (And Let Customers Tell You What They Want)

If you don't ask, you'll never know. It's true in many situations – including your marketing. How can you personalize…

Keith Perhac

Founder @ SegMetrics

Article

5 Ways to Get More Value Out of Your Launch Without Changing Your Plan

The end of the year brings challenges only info-marketers can understand. Whether you're launching your own product, working for another…

Keith Perhac

Founder @ SegMetrics