Data Beats Opinionby SegMetrics
Thoughts & Interviews with experts who improve their business with data.
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Introducing the SegMetrics Marketing Tool Vault
As long-time digital marketers, we’ve become somewhat of a sommelier of marketing tools – and we collect them with the…
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How to Build an Audience Around Your Book
Did you know that The Great Gatsby was a complete flop? When F. Scott Fitzgerald died, his last royalty check…
Prevent Subscriber Burnout with our Healthy Email List Handbook
Your email list is like the goose that laid the golden egg. As the old fable goes, a lucky farmer…
Beef Up Your Email List Using Free Carrot Content
You’ve heard the story of the carrot and the stick, right? It goes something like this: A boy hitches up…
Before You Email Your List — Read This First.
Whoops. …You created a new product. …You gave it a sexy name. …You went all-out in search of publicity. …You…
Why Your 100k Email List Just Isn’t Good Enough
Does size matter? C’mon, get your mind out of the gutter. We’re talking about the size of your email list.…
Content Mining: How to Find the Material You Need to Build a Product
The best thing about creating your first course is that you don’t have to build it from scratch. You already…
Defeating the Secret Scary Syndrome of Information Hoarding
At the end of your day, do you close out dozens of browser tabs that you intended to look at…
Finding Your Niche in a Global Market
The internet has changed everything. It’s changed the way we do business. It’s changed the way we connect with people.…
Grow A Paying Customer Base…by Giving Away Your Content for Free
We want you to give away your best content for free. Ooh! Did you feel that? It’s your gut reaction…
67% of Businesses Don’t Protect Customer Data. Do You?
Let’s say you opened up a store in your town. You did everything you could to make sure it was…
What to Say and How to Say It: Our Goof-proof Plan for Video Domination (Part 2)
Lights, camera, action! In Part 1 of this series, we talked about how to present yourself on camera. You learned…
4 Easy Steps To Improve Lead Tracking
We’ve heard from a number of customers over the past few months, and the biggest question people have is how…
What to Say and How to Say It: Our Goof-proof Plan for Video Domination (Part 1)
Lights, camera, action! Videos are the building blocks for your marketing funnel. But if you’ve never made a video before…or…
The Ups, Downs, Ins, and Outs of Upsells, Down-Sells, and Cross-Sells
There are so many ways to buy things these days. On your phone, your tablet, your computer. One-off purchases, bundles,…
The Must-Read Marketing Segmentation Handbook
What’s the biggest misconception online marketers have about their own product? That their product is for EVERYONE. People hold on…
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